A data profile of the people who buy, follow and care about Personal development in Brazil — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 20,086,464 people in Brazil.
Personal development has an estimated audience of 20,086,464 people in Brazil. 68.1% are female, 31.9% are male, average age 42.0. Top brand affinities: Happiness, MSN, College, Lojas Renner, Meditation.
Top brand affinities include Happiness, MSN, College, with strongest over-indexing on Happiness (1.56× the country average).
Demographically, the Personal development audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Personal development fan in Brazil is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Happiness.
The key figures that characterise the Personal development profile in Brazil.
68.1% are female, 31.9% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 42.0 |
| Estimated audience size | 20,086,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Personal development audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 1.80× | ||
| 02 | Yahoo! | Internet & Social Media | 1.79× | ||
| 03 | Soulmate | Kids & Family | 1.78× | ||
| 04 | Xabi Alonso | Sports | 1.75× | ||
| 05 | Master class | Business & Career | 1.62× | ||
| 06 | Bossa nova | Music & Radio | 1.58× | ||
| 07 | Horoscope | Health | 1.58× | ||
| 08 | Maria Bethânia | Music & Radio | 1.57× | ||
| 09 | Happiness | Health | 1.56× | ||
| 10 | Deborah Secco | Movies & TV | 1.56× | ||
| 11 | Meditation | Health | 1.55× | ||
| 12 | College | Business & Career | 1.54× | ||
| 13 | Baking | Food & Beverages | 1.54× | ||
| 14 | Gal Costa | Music & Radio | 1.54× | ||
| 15 | Marie Curie | Business & Career | 1.54× | ||
| 16 | Island | Travel & Leisure | 1.53× | ||
| 17 | Juliana Paes | Movies & TV | 1.52× | ||
| 18 | Mindfulness | Health | 1.52× | ||
| 19 | Lojas Renner | Fashion & Accessoires | 1.51× | ||
| 20 | United Nations | Politics & Society | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.52× | |
| Community Orientation | OPEN | 1.33× | |
| Creativity | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.71× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Urban Lifestyle | OPEN | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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