Personal development Audience in Brazil
Personal development has an estimated audience of 20,086,464 people in Brazil. 68.1% are female, 31.9% are male, average age 42.0. Top brand affinities: Happiness, MSN, College, Lojas Renner, Meditation.
Top brand affinities include Happiness, MSN, College, with strongest over-indexing on Happiness (1.56× the country average). Demographically, the Personal development audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Personal development fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 42.0 |
| Estimated audience size | 20,086,464 |
Audience persona
The typical Personal development fan in Brazil is more female, around 42.0 years old, with strong Mindfulness tendencies and a notable affinity for Happiness.
Top brand affinities of Personal development fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Happiness | 1.56× | Health |
| MSN | 1.8× | News |
| College | 1.54× | Business & Career |
| Lojas Renner | 1.51× | Fashion & Accessoires |
| Meditation | 1.55× | Health |
| Baking | 1.54× | Food & Beverages |
| Bossa nova | 1.58× | Music & Radio |
| Island | 1.53× | Travel & Leisure |
| Juliana Paes | 1.52× | Movies & TV |
| Xabi Alonso | 1.75× | Sports |
| Maria Bethânia | 1.57× | Music & Radio |
| Mindfulness | 1.52× | Health |
| Gal Costa | 1.54× | Music & Radio |
| Horoscope | 1.58× | Health |
| Yahoo! | 1.79× | Internet & Social Media |
| Deborah Secco | 1.56× | Movies & TV |
| Soulmate | 1.78× | Kids & Family |
| Marie Curie | 1.54× | Business & Career |
| United Nations | 1.51× | Politics & Society |
| Master class | 1.62× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.52 |
| Community Orientation | OPEN | 1.33 |
| LGBTQ+ Identity | OPEN | 1.28 |
| Creativity | OPEN | 1.27 |
| Career Orientation | POWER | 1.22 |
| Price Sensitivity | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
See Personal development audiences in other countries
- Personal development — Germany
- Personal development — United States
- Personal development — United Kingdom
- Personal development — France
- Personal development — Italy
- Personal development — Spain
- Personal development — Japan
- Personal development — South Korea
- Personal development — India
- Personal development — Canada
- Personal development — Mexico
More Business & Career audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.