Personal development Audience in Mexico
Personal development has an estimated audience of 8,402,736 people in Mexico. 56.8% are female, 43.2% are male, average age 35.7. Top brand affinities: Catholic Church, MSN, Banana, Travel agency, Sarcasm.
Top brand affinities include Catholic Church, MSN, Banana, with strongest over-indexing on Catholic Church (2.72× the country average). Demographically, the Personal development audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Career Orientation.
Category: Business & Career · Type: Topic
Demographics of Personal development fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 35.7 |
| Estimated audience size | 8,402,736 |
Audience persona
The typical Personal development fan in Mexico is more female, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Catholic Church.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Catholic Church | 2.72× | Politics & Society |
| MSN | 2.61× | News |
| Banana | 2.71× | Food & Beverages |
| Travel agency | 2.85× | Travel & Leisure |
| Sarcasm | 2.72× | Politics & Society |
| El País | 2.87× | News |
| Pedro Pascal | 2.45× | Movies & TV |
| Game consoles | 1.86× | Technology & Electronics |
| Dentistry | 2.69× | Business & Career |
| Sexology | 3.07× | Kids & Family |
| Freeware | 2.36× | Technology & Electronics |
| Breastfeeding | 3.1× | Kids & Family |
| Multi-level marketing | 3.66× | Business & Career |
| Radio | 1.57× | Technology & Electronics |
| Broadcasting of sports events | 2.82× | Movies & TV |
| Avocado | 2.82× | Food & Beverages |
| Herbalife | 4.05× | Health |
| Orange (fruit) | 3.51× | Food & Beverages |
| High school | 2.69× | Business & Career |
| Office 365 | 2.02× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.52 |
| Career Orientation | POWER | 1.39 |
| Travelling | THRILL | 1.35 |
| Creativity | OPEN | 1.18 |
| Risk Appetite | THRILL | 1.13 |
| Urban Lifestyle | OPEN | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
See Personal development audiences in other countries
- Personal development — Germany
- Personal development — United States
- Personal development — United Kingdom
- Personal development — France
- Personal development — Italy
- Personal development — Spain
- Personal development — Brazil
- Personal development — Japan
- Personal development — South Korea
- Personal development — India
- Personal development — Canada
More Business & Career audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.