A data profile of the people who buy, follow and care about Personal development in Mexico — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 8,402,736 people in Mexico.
Personal development has an estimated audience of 8,402,736 people in Mexico. 56.8% are female, 43.2% are male, average age 35.7. Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, Exfoliation (cosmetology).
Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (501.46× the country average).
Demographically, the Personal development audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Spirituality, Travelling.
The typical Personal development fan in Mexico is more female, around 35.7 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Personal development profile in Mexico.
56.8% are female, 43.2% are male, average age 35.7.
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 35.7 |
| Estimated audience size | 8,402,736 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
of the worldwide Personal development audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daily Horoscope | Internet & Social Media | 549.17× | ||
| 02 | Costa Rica | Travel & Leisure | 501.46× | ||
| 03 | Shopping and fashion | Shopping | 223.11× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 185.75× | ||
| 05 | Game consoles | Technology & Electronics | 134.22× | ||
| 06 | Valentine's Day | Kids & Family | 120.43× | ||
| 07 | Catholic Church | Politics & Society | 110.22× | ||
| 08 | Travel agency | Travel & Leisure | 73.78× | ||
| 09 | Sarcasm | Politics & Society | 72.89× | ||
| 10 | Broadcasting of sports events | Movies & TV | 62.22× | ||
| 11 | El País | News | 59.56× | ||
| 12 | Mobile game | Games | 58.00× | ||
| 13 | Banana | Food & Beverages | 55.11× | ||
| 14 | Dentistry | Business & Career | 52.44× | ||
| 15 | Love & Sex | Kids & Family | 47.26× | ||
| 16 | Orange (fruit) | Food & Beverages | 47.11× | ||
| 17 | Multi-level marketing | Business & Career | 45.33× | ||
| 18 | Sexology | Kids & Family | 39.11× | ||
| 19 | Breastfeeding | Kids & Family | 38.22× | ||
| 20 | Freeware | Technology & Electronics | 28.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 22.90× | |
| Travelling | THRILL | 19.28× | |
| Urban Lifestyle | OPEN | 3.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.84× | |
| Patriotism | CONSERVATISM | 0.99× | |
| Social Media Usage | JOY | 1.03× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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