Personal development Audience in Spain
Personal development has an estimated audience of 10,055,380 people in Spain. 65.7% are female, 34.3% are male, average age 44.9. Top brand affinities: MSN, Julio Iglesias, Local food, Kundalini yoga, Movistar.
Top brand affinities include MSN, Julio Iglesias, Local food, with strongest over-indexing on MSN (5.55× the country average). Demographically, the Personal development audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Mindfulness, Community Orientation.
Category: Business & Career · Type: Topic
Demographics of Personal development fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 44.9 |
| Estimated audience size | 10,055,380 |
Audience persona
The typical Personal development fan in Spain is more female, around 44.9 years old, with strong Mindfulness tendencies and a notable affinity for MSN.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 5.55× | News |
| Julio Iglesias | 3.01× | Music & Radio |
| Local food | 3.07× | Food & Beverages |
| Kundalini yoga | 5.42× | Health |
| Movistar | 2.19× | Technology & Electronics |
| Stradivarius | 2.34× | Shopping |
| Livemusic | 3.1× | Music & Radio |
| CAC 40 | 2.61× | Business & Career |
| Self-awareness | 2.45× | Health |
| Mapfre | 2.32× | Business & Career |
| Formentera | 4.71× | Travel & Leisure |
| Orange | 2.48× | Technology & Electronics |
| Girona | 2.65× | Sports |
| Happiness | 1.67× | Health |
| Lunch | 2.63× | Food & Beverages |
| Catering | 3.87× | Food & Beverages |
| Logitravel | 3.19× | Travel & Leisure |
| Sarah Jessica Parker | 4.41× | Movies & TV |
| Conforama | 2× | Home & Garden |
| Google Flights | 2.19× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.65 |
| Community Orientation | OPEN | 1.18 |
| Design Affinity | PREMIUM | 1.13 |
| DIY Mentality | THRILL | 1.11 |
| Travelling | THRILL | 1.09 |
| Price Sensitivity | PREMIUM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
See Personal development audiences in other countries
- Personal development — Germany
- Personal development — United States
- Personal development — United Kingdom
- Personal development — France
- Personal development — Italy
- Personal development — Brazil
- Personal development — Japan
- Personal development — South Korea
- Personal development — India
- Personal development — Canada
- Personal development — Mexico
More Business & Career audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.