A data profile of the people who buy, follow and care about Personal development in India — modelled from more than twelve digital signal sources. Personal development has an estimated audience of 12,147,669 people in India.
Personal development has an estimated audience of 12,147,669 people in India. 29.0% are female, 71.0% are male, average age 32.8. Top brand affinities: Psychology, Instant messaging, Happiness, Self-esteem, Emotional intelligence.
Top brand affinities include Psychology, Instant messaging, Happiness, with strongest over-indexing on Psychology (2.01× the country average).
Demographically, the Personal development audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Mindfulness, Community Orientation.
The typical Personal development fan in India is more male, around 32.8 years old, with strong Mindfulness tendencies and a notable affinity for Psychology.
The key figures that characterise the Personal development profile in India.
29.0% are female, 71.0% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 32.8 |
| Estimated audience size | 12,147,669 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 27% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Personal development audience comes from India.
| Country | Share |
|---|---|
| United States | 21.8% |
| Brazil | 6.1% |
| United Kingdom | 4.4% |
The strongest cross-interests of the Personal development audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emotional intelligence | Health | 4.21× | ||
| 02 | Self-confidence | Health | 3.67× | ||
| 03 | Self-esteem | Health | 3.36× | ||
| 04 | Coursera | Business & Career | 2.20× | ||
| 05 | Hindustan | Politics & Society | 2.09× | ||
| 06 | Udemy | Business & Career | 2.03× | ||
| 07 | Psychology | Business & Career | 2.01× | ||
| 08 | Volunteering | Politics & Society | 1.85× | ||
| 09 | Cabinetry | Home & Garden | 1.79× | ||
| 10 | Philanthropy | Arts & Culture | 1.78× | ||
| 11 | Anthropology | Business & Career | 1.75× | ||
| 12 | Young's | Food & Beverages | 1.73× | ||
| 13 | Wikipedia | Internet & Social Media | 1.70× | ||
| 14 | Career development | Business & Career | 1.70× | ||
| 15 | Happiness | Health | 1.63× | ||
| 16 | Instant messaging | Internet & Social Media | 1.62× | ||
| 17 | University | Business & Career | 1.61× | ||
| 18 | Himalayas | Travel & Leisure | 1.61× | ||
| 19 | Social media marketing | Business & Career | 1.58× | ||
| 20 | Drawing | Home & Garden | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.79× | |
| Community Orientation | OPEN | 1.34× | |
| Career Orientation | POWER | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.64× | |
| Social Media Usage | JOY | 0.66× | |
| Creativity | OPEN | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Personal development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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