A data profile of the people who buy, follow and care about Social media marketing in India — modelled from more than twelve digital signal sources. Social media marketing has an estimated audience of 8,637,799 people in India.
The average Social media marketing fan in India is 35.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Free software, Graphic design, Digital marketing, with strongest over-indexing on Free software (3.32× the country average).
Demographically, the Social media marketing audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Extroversion, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Social media marketing fan in India is more male, around 35.0 years old, with strong Extroversion tendencies and a notable affinity for Free software.
The key figures that characterise the Social media marketing profile in India.
23.0% are female, 77.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 23.0% |
| Male | 77.0% |
| Average age | 35.0 |
| Estimated audience size | 8,637,799 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 29% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 12% |
of the worldwide Social media marketing audience comes from India.
| Country | Share |
|---|---|
| United States | 12.9% |
| Japan | 6.1% |
| China | 5.6% |
Where the Social media marketing audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~400K | 1.91× | |
| 02 | Gujarat | ~400K | 1.66× | |
| 03 | Punjab (region) | ~200K | 1.65× | |
| 04 | Maharashtra | ~700K | 1.63× | |
| 05 | Haryana | ~200K | 1.47× | |
| 06 | Kerala | ~200K | 1.40× | |
| 07 | Karnataka | ~300K | 1.37× | |
| 08 | Madhya Pradesh | ~200K | 1.35× | |
| 09 | Uttarakhand | ~50K | 1.23× | |
| 10 | Chhattisgarh | ~70K | 1.22× | |
| 11 | Uttar Pradesh | ~500K | 1.21× | |
| 12 | Telangana | ~100K | 1.20× | |
| 13 | Andhra Pradesh | ~100K | 1.19× | |
| 14 | Goa | ~10K | 1.13× | |
| 15 | Rajasthan | ~200K | 1.09× | |
| 16 | West Bengal | ~300K | 1.04× | |
| 17 | Sikkim | ~4K | 0.94× | |
| 18 | Jharkhand | ~70K | 0.93× | |
| 19 | Arunachal Pradesh | ~5K | 0.91× | |
| 20 | Mizoram | ~5K | 0.90× | |
| 21 | Nagaland | ~5K | 0.89× | |
| 22 | Himachal Pradesh | ~30K | 0.87× | |
| 23 | Manipur | ~9K | 0.85× | |
| 24 | Meghalaya | ~8K | 0.85× | |
| 25 | Tripura | ~9K | 0.77× | |
| 26 | Odisha | ~60K | 0.70× | |
| 27 | Bihar | ~100K | 0.69× | |
| 28 | Assam | ~60K | 0.66× | |
| 29 | Jammu and Kashmir | ~20K | 0.62× |
The strongest cross-interests of the Social media marketing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 3.41× | ||
| 02 | Free software | Technology & Electronics | 3.32× | ||
| 03 | Nursing | Business & Career | 3.14× | ||
| 04 | Graphic design | Business & Career | 3.07× | ||
| 05 | Digital marketing | Business & Career | 2.91× | ||
| 06 | Economics | Business & Career | 2.55× | ||
| 07 | Small business | Business & Career | 2.37× | ||
| 08 | Credit cards | Business & Career | 2.34× | ||
| 09 | Friendship | Kids & Family | 2.18× | ||
| 10 | Health care | Business & Career | 2.09× | ||
| 11 | Architecture | Business & Career | 2.08× | ||
| 12 | Advertising | Business & Career | 2.07× | ||
| 13 | Agriculture | Business & Career | 2.05× | ||
| 14 | Entrepreneurship | Business & Career | 1.89× | ||
| 15 | Family | Kids & Family | 1.75× | ||
| 16 | Music videos | Music & Radio | 1.65× | ||
| 17 | Social media | Business & Career | 1.64× | ||
| 18 | Design | Home & Garden | 1.58× | ||
| 19 | Comedy movies | Movies & TV | 1.58× | ||
| 20 | Televisions | Technology & Electronics | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.60× | |
| Community Orientation | OPEN | 1.54× | |
| Price Sensitivity | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Indulgence | JOY | 0.94× | |
| Luxury Orientation | PREMIUM | 0.94× |
Social media marketing has an estimated audience of 8,637,799 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.0% of Social media marketing fans are female, 77.0% are male, with an average age of 35.0 years.
Social media marketing fans show strongest brand affinity for Free software (3.32×), Graphic design (3.07×), and Digital marketing (2.91×) over the country average.
Social media marketing fans in India are most concentrated in Maharashtra (reach ~700K), Uttar Pradesh (reach ~500K), and Gujarat (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Social media marketing itself, the audience over-indexes on Graphic design (3.07×), Digital marketing (2.91×), Advertising (2.07×), and Credit cards (2.34×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Social media marketing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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