A data profile of the people who buy, follow and care about Small business in India — modelled from more than twelve digital signal sources. Small business has an estimated audience of 13,077,450 people in India.
Small business has an estimated audience of 13,077,450 people in India. 22.9% are female, 77.1% are male, average age 34.3. Top brand affinities: Family, Social media marketing, Automobiles, Instant messaging, Spas.
Top brand affinities include Family, Social media marketing, Automobiles, with strongest over-indexing on Family (1.51× the country average).
Demographically, the Small business audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Extroversion, Mindfulness.
The typical Small business fan in India is more male, around 34.3 years old, with strong Extroversion tendencies and a notable affinity for Family.
The key figures that characterise the Small business profile in India.
22.9% are female, 77.1% are male, average age 34.3.
| Metric | Value |
|---|---|
| Female | 22.9% |
| Male | 77.1% |
| Average age | 34.3 |
| Estimated audience size | 13,077,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 14% | |
| 50+ | 10% |
of the worldwide Small business audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Social media marketing | Business & Career | 2.37× | ||
| 02 | Self-employment | Business & Career | 2.28× | ||
| 03 | Search engine optimization | Business & Career | 2.05× | ||
| 04 | Volunteering | Politics & Society | 1.92× | ||
| 05 | Young's | Food & Beverages | 1.89× | ||
| 06 | Political science | Business & Career | 1.82× | ||
| 07 | Hindustan | Politics & Society | 1.73× | ||
| 08 | Desserts | Food & Beverages | 1.70× | ||
| 09 | Sunglasses | Fashion & Accessoires | 1.69× | ||
| 10 | Drawing | Home & Garden | 1.67× | ||
| 11 | Tattoos | Fashion & Accessoires | 1.65× | ||
| 12 | Bars | Travel & Leisure | 1.64× | ||
| 13 | Spas | Beauty & Wellness | 1.62× | ||
| 14 | Toys | Games | 1.57× | ||
| 15 | Vacations | Travel & Leisure | 1.57× | ||
| 16 | Apartment | Business & Career | 1.56× | ||
| 17 | Automobiles | Cars & Mobility | 1.55× | ||
| 18 | Instant messaging | Internet & Social Media | 1.53× | ||
| 19 | Career development | Business & Career | 1.52× | ||
| 20 | Family | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.44× | |
| Mindfulness | BALANCE | 1.39× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Social Media Usage | JOY | 0.66× | |
| Tradition | CONSERVATISM | 0.67× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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