A data profile of the people who buy, follow and care about Small business in Belgium — modelled from more than twelve digital signal sources. Small business has an estimated audience of 1,757,541 people in Belgium.
Small business has an estimated audience of 1,757,541 people in Belgium. 49.0% are female, 51.0% are male, average age 45.5. Top brand affinities: Innovation, Kitchen, Fine art, Social media marketing, First-time buyer.
Top brand affinities include Innovation, Kitchen, Fine art, with strongest over-indexing on Innovation (3.34× the country average).
Demographically, the Small business audience skews balanced with an average age of 45.5, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Small business fan in Belgium is balanced, around 45.5 years old, with strong Risk Appetite tendencies and a notable affinity for Innovation.
The key figures that characterise the Small business profile in Belgium.
49.0% are female, 51.0% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 45.5 |
| Estimated audience size | 1,757,541 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Small business audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
The strongest cross-interests of the Small business audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 3.34× | ||
| 02 | Social media marketing | Business & Career | 2.48× | ||
| 03 | Freelancer | Business & Career | 2.42× | ||
| 04 | Self-employment | Business & Career | 2.23× | ||
| 05 | First-time buyer | Shopping | 2.19× | ||
| 06 | Handmade jewelry | Fashion & Accessoires | 2.10× | ||
| 07 | Art exhibition | Arts & Culture | 2.09× | ||
| 08 | Luxury real estate | Business & Career | 1.96× | ||
| 09 | Uniqlo | Shopping | 1.92× | ||
| 10 | Fine art | Business & Career | 1.84× | ||
| 11 | Local food | Food & Beverages | 1.82× | ||
| 12 | Digital photography | Business & Career | 1.81× | ||
| 13 | Pizza | Food & Beverages | 1.62× | ||
| 14 | Weddings | Kids & Family | 1.59× | ||
| 15 | Skin care | Beauty & Wellness | 1.59× | ||
| 16 | Contemporary art | Arts & Culture | 1.58× | ||
| 17 | Lodging | Travel & Leisure | 1.55× | ||
| 18 | Desserts | Food & Beverages | 1.52× | ||
| 19 | Kitchen | Home & Garden | 1.51× | ||
| 20 | Music videos | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.85× | |
| Career Orientation | POWER | 1.59× | |
| Patriotism | CONSERVATISM | 1.57× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.89× | |
| Creativity | OPEN | 0.92× | |
| Convenience Orientation | PREMIUM | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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