Small business Audience in Italy
Small business has an estimated audience of 9,961,884 people in Italy. 45.8% are female, 54.2% are male, average age 44.6. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Wine bar, Crystal healing, Miniskirt, Wine cocktail, Same-sex marriage.
The average Small business fan in Italy is 44.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Wine bar, Crystal healing, Miniskirt, with strongest over-indexing on Wine bar (18.05× the country average). Demographically, the Small business audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as Travelling, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Small business fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 44.6 |
| Estimated audience size | 9,961,884 |
Audience persona
The typical Small business fan in Italy is balanced, around 44.6 years old, with strong Travelling tendencies and a notable affinity for Wine bar.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,408,571 | 0.8× |
| Lazio | 826,895 | 0.68× |
| Campania | 691,230 | 0.62× |
| Sicilia | 622,487 | 0.72× |
| Emilia-Romagna | 531,712 | 0.65× |
| Piedmont | 515,088 | 0.7× |
| Veneto | 466,844 | 0.59× |
| Tuscany | 457,020 | 0.69× |
| Puglia | 436,586 | 0.64× |
| Calabria | 190,653 | 0.63× |
| Sardinia | 173,229 | 0.62× |
| Liguria | 158,181 | 0.57× |
| Basilicata | 157,229 | 1.73× |
| Umbria | 153,132 | 0.95× |
| Abruzzo | 153,104 | 0.7× |
| Molise | 132,198 | 2.8× |
| Friuli-Venezia Giulia | 127,759 | 0.68× |
| Marche | 127,442 | 0.51× |
| Trentino-Alto Adige/Südtirol | 126,827 | 0.67× |
| Aosta Valley | 102,895 | 4.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wine bar | 18.05× | Food & Beverages |
| Crystal healing | 15.15× | Health |
| Miniskirt | 14.66× | Fashion & Accessoires |
| Wine cocktail | 21.28× | Food & Beverages |
| Same-sex marriage | 14.12× | Kids & Family |
| Natural skin care | 4.58× | Beauty & Wellness |
| Oncology | 9.03× | Health |
| Do it yourself (DIY) | 2.54× | Home & Garden |
| Charm bracelet | 7.39× | Fashion & Accessoires |
| Primark | 2.89× | Shopping |
| Instant messaging | 2.84× | Internet & Social Media |
| Ethanol | 5.3× | Health |
| FIFA World Cup | 1.56× | Sports |
| Entrepreneurship | 1.91× | Business & Career |
| Summer vacation | 2.81× | Travel & Leisure |
| Travel Blogger | 5.24× | Travel & Leisure |
| Podcast | 2.64× | Music & Radio |
| Local food | 2.01× | Food & Beverages |
| Expert (company) | 2.84× | Shopping |
| CARE (relief agency) | 9.79× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.7 |
| LGBTQ+ Identity | OPEN | 1.68 |
| Risk Appetite | THRILL | 1.45 |
| Indulgence | JOY | 1.44 |
| DIY Mentality | THRILL | 1.42 |
| Luxury Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 4.5% |
| Brazil | 4.3% |
See Small business audiences in other countries
More Business & Career audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Small business have in Italy?
Small business has an estimated audience of 9,961,884 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Small business fans?
45.8% of Small business fans are female, 54.2% are male, with an average age of 44.6 years.
Which brands do Small business fans like most?
Small business fans show strongest brand affinity for Wine bar (18.05×), Crystal healing (15.15×), and Miniskirt (14.66×) over the country average.
Where do Small business fans live in Italy?
Small business fans in Italy are most concentrated in Lombardy (reach 1,408,571), Lazio (reach 826,895), and Campania (reach 691,230). These three regions account for the largest share of the active audience.
What other brands do Small business fans also like?
Beyond Small business itself, the audience over-indexes on Crystal healing (15.15×), Miniskirt (14.66×), Wine cocktail (21.28×), and Same-sex marriage (14.12×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Small business. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.