Entrepreneurship Audience in Italy
Entrepreneurship has an estimated audience of 16,624,245 people in Italy. 47.4% are female, 52.6% are male, average age 43.7. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Small and medium enterprises, Small business, Saving, Mortgage loans, Efficient energy use.
The average Entrepreneurship fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Small and medium enterprises, Small business, Saving, with strongest over-indexing on Small and medium enterprises (1.76× the country average). Demographically, the Entrepreneurship audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Entrepreneurship fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 43.7 |
| Estimated audience size | 16,624,245 |
Audience persona
The typical Entrepreneurship fan in Italy is balanced, around 43.7 years old, with strong Community Orientation tendencies and a notable affinity for Small and medium enterprises.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,760,026 | 1.63× |
| Lazio | 2,774,226 | 1.36× |
| Campania | 1,844,126 | 0.99× |
| Veneto | 1,670,079 | 1.27× |
| Emilia-Romagna | 1,583,220 | 1.17× |
| Piedmont | 1,522,029 | 1.24× |
| Sicilia | 1,365,179 | 0.95× |
| Tuscany | 1,288,890 | 1.17× |
| Puglia | 1,001,885 | 0.87× |
| Trentino-Alto Adige/Südtirol | 548,898 | 1.74× |
| Liguria | 436,688 | 0.94× |
| Friuli-Venezia Giulia | 378,054 | 1.21× |
| Marche | 359,155 | 0.87× |
| Calabria | 340,091 | 0.67× |
| Sardinia | 329,182 | 0.71× |
| Abruzzo | 273,110 | 0.75× |
| Umbria | 200,365 | 0.74× |
| Basilicata | 98,116 | 0.65× |
| Molise | 39,917 | 0.51× |
| Aosta Valley | 24,855 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Small and medium enterprises | 1.76× | Business & Career |
| Small business | 1.51× | Business & Career |
| Saving | 1.51× | Business & Career |
| Mortgage loans | 1.64× | Business & Career |
| Efficient energy use | 1.55× | Technology & Electronics |
| Investment banking | 1.6× | Business & Career |
| Photovoltaics | 1.73× | Home & Garden |
| Investor | 1.53× | Business & Career |
| Solar panel | 1.68× | Home & Garden |
| Online banking | 1.67× | Business & Career |
| Pension | 1.54× | Business & Career |
| Business plan | 1.82× | Business & Career |
| Heat pump | 1.59× | Home & Garden |
| Energy conservation | 1.53× | Home & Garden |
| Photovoltaic system | 1.52× | Home & Garden |
| Asset management | 1.77× | Business & Career |
| Mediobanca | 1.6× | Business & Career |
| Technical analysis | 1.71× | Business & Career |
| Swing trading | 1.77× | Business & Career |
| Financial adviser | 1.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.23 |
| Extroversion | THRILL | 1.16 |
| DIY Mentality | THRILL | 1.16 |
| Travelling | THRILL | 1.16 |
| Individualism | JOY | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
See Entrepreneurship audiences in other countries
- Entrepreneurship — Germany
- Entrepreneurship — United States
- Entrepreneurship — United Kingdom
- Entrepreneurship — France
- Entrepreneurship — Spain
- Entrepreneurship — Brazil
- Entrepreneurship — Japan
- Entrepreneurship — South Korea
- Entrepreneurship — India
- Entrepreneurship — Canada
- Entrepreneurship — Mexico
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Entrepreneurship have in Italy?
Entrepreneurship has an estimated audience of 16,624,245 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Entrepreneurship fans?
47.4% of Entrepreneurship fans are female, 52.6% are male, with an average age of 43.7 years.
Which brands do Entrepreneurship fans like most?
Entrepreneurship fans show strongest brand affinity for Small and medium enterprises (1.76×), Small business (1.51×), and Saving (1.51×) over the country average.
Where do Entrepreneurship fans live in Italy?
Entrepreneurship fans in Italy are most concentrated in Lombardy (reach 4,760,026), Lazio (reach 2,774,226), and Campania (reach 1,844,126). These three regions account for the largest share of the active audience.
What other brands do Entrepreneurship fans also like?
Beyond Entrepreneurship itself, the audience over-indexes on Small business (1.51×), Saving (1.51×), Mortgage loans (1.64×), and Efficient energy use (1.55×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.