A data profile of the people who buy, follow and care about Entrepreneurship in Italy — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 16,624,245 people in Italy.
The average Entrepreneurship fan in Italy is 43.7 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Small and medium enterprises, Small business, Saving, with strongest over-indexing on Small and medium enterprises (1.76× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Entrepreneurship fan in Italy is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Small and medium enterprises.
The key figures that characterise the Entrepreneurship profile in Italy.
47.4% are female, 52.6% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 43.7 |
| Estimated audience size | 16,624,245 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Entrepreneurship audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4.5M | 1.60× | |
| 02 | Trentino-Alto Adige/Südtirol | ~500K | 1.51× | |
| 03 | Lazio | ~2.5M | 1.33× | |
| 04 | Veneto | ~1.5M | 1.23× | |
| 05 | Piedmont | ~1.5M | 1.20× | |
| 06 | Emilia-Romagna | ~1.5M | 1.14× | |
| 07 | Tuscany | ~1.5M | 1.14× | |
| 08 | Friuli-Venezia Giulia | ~400K | 1.12× | |
| 09 | Campania | ~2M | 0.99× | |
| 10 | Sicilia | ~1.5M | 0.96× | |
| 11 | Liguria | ~400K | 0.96× | |
| 12 | Aosta Valley | ~40K | 0.96× | |
| 13 | Molise | ~70K | 0.94× | |
| 14 | Marche | ~400K | 0.92× | |
| 15 | Basilicata | ~100K | 0.92× | |
| 16 | Puglia | ~1M | 0.91× | |
| 17 | Umbria | ~200K | 0.90× | |
| 18 | Abruzzo | ~300K | 0.88× | |
| 19 | Calabria | ~400K | 0.84× | |
| 20 | Sardinia | ~400K | 0.84× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Business plan | Business & Career | 1.82× | ||
| 02 | Asset management | Business & Career | 1.77× | ||
| 03 | Swing trading | Business & Career | 1.77× | ||
| 04 | Small and medium enterprises | Business & Career | 1.76× | ||
| 05 | Photovoltaics | Home & Garden | 1.73× | ||
| 06 | Technical analysis | Business & Career | 1.71× | ||
| 07 | Solar panel | Home & Garden | 1.68× | ||
| 08 | Online banking | Business & Career | 1.67× | ||
| 09 | Mortgage loans | Business & Career | 1.64× | ||
| 10 | Investment banking | Business & Career | 1.60× | ||
| 11 | Mediobanca | Business & Career | 1.60× | ||
| 12 | Heat pump | Home & Garden | 1.59× | ||
| 13 | Efficient energy use | Technology & Electronics | 1.55× | ||
| 14 | Pension | Business & Career | 1.54× | ||
| 15 | Investor | Business & Career | 1.53× | ||
| 16 | Energy conservation | Home & Garden | 1.53× | ||
| 17 | Financial adviser | Business & Career | 1.53× | ||
| 18 | Photovoltaic system | Home & Garden | 1.52× | ||
| 19 | Small business | Business & Career | 1.51× | ||
| 20 | Saving | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.20× | |
| Design Affinity | PREMIUM | 1.20× | |
| Sustainability | BALANCE | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.97× | |
| Family Orientation | CONSERVATISM | 0.98× | |
| Healthy Lifestyle | BALANCE | 0.99× |
Entrepreneurship has an estimated audience of 16,624,245 people in Italy, concentrated in Lombardy and Lazio.
47.4% of Entrepreneurship fans are female, 52.6% are male, with an average age of 43.7 years.
Entrepreneurship fans show strongest brand affinity for Small and medium enterprises (1.76×), Small business (1.51×), and Saving (1.51×) over the country average.
Entrepreneurship fans in Italy are most concentrated in Lombardy (reach ~4.5M), Lazio (reach ~2.5M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Small business (1.51×), Saving (1.51×), Mortgage loans (1.64×), and Efficient energy use (1.55×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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