Entrepreneurship Audience in France
Entrepreneurship has an estimated audience of 11,775,698 people in France. 48.8% are female, 51.2% are male, average age 42.9. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities: Decoration, Small business, Startup company, Rhianna (singer), Vocational education.
The average Entrepreneurship fan in France is 42.9 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie. Top brand affinities include Decoration, Small business, Startup company, with strongest over-indexing on Decoration (1.79× the country average). Demographically, the Entrepreneurship audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Entrepreneurship fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 42.9 |
| Estimated audience size | 11,775,698 |
Audience persona
The typical Entrepreneurship fan in France is balanced, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Decoration.
Entrepreneurship fans by region: top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | ~3.5M | 1.65× |
| Auvergne-Rhône-Alpes | ~1.5M | 1.05× |
| Occitanie | ~1M | 1.08× |
| Nouvelle-Aquitaine | ~1M | 1.02× |
| Provence-Alpes-Côte d'Azur | ~1M | 1.18× |
| Hauts-de-France | ~1M | 0.95× |
| Grand Est | ~900K | 0.98× |
| Pays de la Loire | ~600K | 0.87× |
| Normandy | ~500K | 0.91× |
| Brittany | ~500K | 0.83× |
| Centre-Val de Loire | ~400K | 0.98× |
| Bourgogne-Franche-Comté | ~400K | 0.88× |
| Corsica | ~50K | 0.85× |
Top brand affinities of Entrepreneurship fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Decoration | 1.79× | Home & Garden |
| Small business | 1.55× | Business & Career |
| Startup company | 1.61× | Business & Career |
| Rhianna (singer) | 2× | Music & Radio |
| Vocational education | 2.27× | Business & Career |
| Local news | 1.57× | News |
| Mentorship | 1.85× | Kids & Family |
| Lionel Jospin | 1.57× | Politics & Society |
| Creative entrepreneurship | 2.32× | Business & Career |
| Braid | 1.55× | Home & Garden |
| Digital marketing | 1.52× | Business & Career |
| Vanessa Bruno | 1.6× | Fashion & Accessoires |
| Freelancer | 1.51× | Business & Career |
| First-time home buyer grant | 1.98× | Home & Garden |
| Mortgage calculator | 1.84× | Home & Garden |
| Handmade Crafts | 1.7× | Kids & Family |
| Music of Nigeria | 1.72× | Music & Radio |
| Gerard Darel | 1.66× | Fashion & Accessoires |
| Trello | 2.32× | Internet & Social Media |
| OVH | 1.61× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.46 |
| LGBTQ+ Identity | OPEN | 1.35 |
| Design Affinity | PREMIUM | 1.29 |
| Sustainability | BALANCE | 1.23 |
| Mindfulness | BALANCE | 1.21 |
| Healthy Lifestyle | BALANCE | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
See Entrepreneurship audiences in other countries
- Entrepreneurship — Germany
- Entrepreneurship — United States
- Entrepreneurship — United Kingdom
- Entrepreneurship — Italy
- Entrepreneurship — Spain
- Entrepreneurship — Brazil
- Entrepreneurship — Japan
- Entrepreneurship — South Korea
- Entrepreneurship — India
- Entrepreneurship — Canada
- Entrepreneurship — Mexico
More Field of study audiences in France
- Music (29,220,695)
- Politics and social issues (21,378,854)
- Psychology (13,481,171)
- Architecture (13,278,718)
- Advertising (13,226,715)
Frequently asked questions
How many fans does Entrepreneurship have in France?
Entrepreneurship has an estimated audience of 11,775,698 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Entrepreneurship fans?
48.8% of Entrepreneurship fans are female, 51.2% are male, with an average age of 42.9 years.
Which brands do Entrepreneurship fans like most?
Entrepreneurship fans show strongest brand affinity for Decoration (1.79×), Small business (1.55×), and Startup company (1.61×) over the country average.
Where do Entrepreneurship fans live in France?
Entrepreneurship fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Entrepreneurship fans also like?
Beyond Entrepreneurship itself, the audience over-indexes on Small business (1.55×), Startup company (1.61×), Rhianna (singer) (2×), and Vocational education (2.27×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.