A data profile of the people who buy, follow and care about Entrepreneurship in France — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 11,775,698 people in France.
The average Entrepreneurship fan in France is 42.9 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Decoration, Small business, Startup company, with strongest over-indexing on Decoration (1.79× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Career Orientation, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Entrepreneurship fan in France is balanced, around 42.9 years old, with strong Career Orientation tendencies and a notable affinity for Decoration.
The key figures that characterise the Entrepreneurship profile in France.
48.8% are female, 51.2% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 42.9 |
| Estimated audience size | 11,775,698 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Entrepreneurship audience comes from France.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~3.5M | 1.65× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1M | 1.18× | |
| 03 | Occitanie | ~1M | 1.08× | |
| 04 | Auvergne-Rhône-Alpes | ~1.5M | 1.05× | |
| 05 | Nouvelle-Aquitaine | ~1M | 1.02× | |
| 06 | Grand Est | ~900K | 0.98× | |
| 07 | Centre-Val de Loire | ~400K | 0.98× | |
| 08 | Hauts-de-France | ~1M | 0.95× | |
| 09 | Normandy | ~500K | 0.91× | |
| 10 | Bourgogne-Franche-Comté | ~400K | 0.88× | |
| 11 | Pays de la Loire | ~600K | 0.87× | |
| 12 | Corsica | ~50K | 0.85× | |
| 13 | Brittany | ~500K | 0.83× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Creative entrepreneurship | Business & Career | 2.32× | ||
| 02 | Vocational education | Business & Career | 2.27× | ||
| 03 | Rhianna (singer) | Music & Radio | 2.00× | ||
| 04 | First-time home buyer grant | Home & Garden | 1.98× | ||
| 05 | Mentorship | Kids & Family | 1.85× | ||
| 06 | Mortgage calculator | Home & Garden | 1.84× | ||
| 07 | Decoration | Home & Garden | 1.79× | ||
| 08 | Financial plan | Movies & TV | 1.77× | ||
| 09 | Music of Nigeria | Music & Radio | 1.72× | ||
| 10 | Handmade Crafts | Kids & Family | 1.70× | ||
| 11 | Gerard Darel | Fashion & Accessoires | 1.66× | ||
| 12 | Startup company | Business & Career | 1.61× | ||
| 13 | OVH | Technology & Electronics | 1.61× | ||
| 14 | Vanessa Bruno | Fashion & Accessoires | 1.60× | ||
| 15 | Local news | News | 1.57× | ||
| 16 | Lionel Jospin | Politics & Society | 1.57× | ||
| 17 | Small business | Business & Career | 1.55× | ||
| 18 | Braid | Home & Garden | 1.55× | ||
| 19 | Digital marketing | Business & Career | 1.52× | ||
| 20 | Freelancer | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.46× | |
| Design Affinity | PREMIUM | 1.29× | |
| Sustainability | BALANCE | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.97× | |
| Need for Security | CONSERVATISM | 0.99× | |
| Risk Appetite | THRILL | 1.00× |
Entrepreneurship has an estimated audience of 11,775,698 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
48.8% of Entrepreneurship fans are female, 51.2% are male, with an average age of 42.9 years.
Entrepreneurship fans show strongest brand affinity for Decoration (1.79×), Small business (1.55×), and Startup company (1.61×) over the country average.
Entrepreneurship fans in France are most concentrated in Île-de-France (reach ~3.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Occitanie (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Small business (1.55×), Startup company (1.61×), Vocational education (2.27×), and Rhianna (singer) (2×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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