A data profile of the people who buy, follow and care about Entrepreneurship in India — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 21,096,720 people in India.
The average Entrepreneurship fan in India is 32.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Tamil Nadu.
Top brand affinities include Bada, Teaching method, Rat race, with strongest over-indexing on Bada (2.54× the country average).
Demographically, the Entrepreneurship audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 12 brand affinities and 29 regions tracked by Rascasse.
The typical Entrepreneurship fan in India is more male, around 32.7 years old, with strong Community Orientation tendencies and a notable affinity for Bada.
The key figures that characterise the Entrepreneurship profile in India.
23.8% are female, 76.2% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 32.7 |
| Estimated audience size | 21,096,720 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Entrepreneurship audience comes from India.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tamil Nadu | ~600K | 1.27× | |
| 02 | Arunachal Pradesh | ~20K | 1.27× | |
| 03 | Kerala | ~400K | 1.18× | |
| 04 | Nagaland | ~20K | 1.18× | |
| 05 | Jharkhand | ~200K | 1.17× | |
| 06 | Uttarakhand | ~100K | 1.15× | |
| 07 | Himachal Pradesh | ~100K | 1.15× | |
| 08 | Karnataka | ~600K | 1.09× | |
| 09 | Haryana | ~300K | 1.08× | |
| 10 | Meghalaya | ~20K | 1.07× | |
| 11 | Sikkim | ~10K | 1.05× | |
| 12 | Telangana | ~300K | 1.04× | |
| 13 | Manipur | ~30K | 1.02× | |
| 14 | Jammu and Kashmir | ~100K | 1.01× | |
| 15 | Assam | ~200K | 1.00× | |
| 16 | Maharashtra | ~1M | 0.99× | |
| 17 | Punjab (region) | ~300K | 0.99× | |
| 18 | Madhya Pradesh | ~400K | 0.97× | |
| 19 | Mizoram | ~10K | 0.96× | |
| 20 | Andhra Pradesh | ~200K | 0.95× | |
| 21 | Odisha | ~200K | 0.91× | |
| 22 | Chhattisgarh | ~100K | 0.90× | |
| 23 | Goa | ~20K | 0.88× | |
| 24 | Uttar Pradesh | ~900K | 0.87× | |
| 25 | Tripura | ~20K | 0.84× | |
| 26 | West Bengal | ~500K | 0.79× | |
| 27 | Gujarat | ~400K | 0.72× | |
| 28 | Bihar | ~300K | 0.72× | |
| 29 | Rajasthan | ~300K | 0.70× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bada | Person | 2.54× | ||
| 02 | Peng Shuai | Sports | 2.01× | ||
| 03 | Teaching method | Kids & Family | 1.80× | ||
| 04 | Alexander de Croo | Politics & Society | 1.72× | ||
| 05 | Vivek Ramaswamy | Politics & Society | 1.72× | ||
| 06 | Wegzugsteuer | Politics & Society | 1.70× | ||
| 07 | Gabriela Sabatini | Sports | 1.61× | ||
| 08 | Portfolio manager | Business & Career | 1.59× | ||
| 09 | Rat race | Movies & TV | 1.57× | ||
| 10 | Tuck School of Business | Business & Career | 1.57× | ||
| 11 | Online Trading Academy | Business & Career | 1.57× | ||
| 12 | Bootstrapping | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.92× | |
| Social Media Usage | JOY | 0.90× | |
| Family Orientation | CONSERVATISM | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Risk Appetite | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.72× |
Entrepreneurship has an estimated audience of 21,096,720 people in India, concentrated in Maharashtra and Uttar Pradesh.
23.8% of Entrepreneurship fans are female, 76.2% are male, with an average age of 32.7 years.
Entrepreneurship fans show strongest brand affinity for Bada (2.54×), Teaching method (1.8×), and Rat race (1.57×) over the country average.
Entrepreneurship fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~900K), and Tamil Nadu (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Entrepreneurship itself, the audience over-indexes on Teaching method (1.8×), Rat race (1.57×), Gabriela Sabatini (1.61×), and Tuck School of Business (1.57×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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