A data profile of the people who buy, follow and care about Entrepreneurship in Portugal — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 3,579,149 people in Portugal.
The average Entrepreneurship fan in Portugal is 44.8 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Mindvalley, Vishen Lakhiani, with strongest over-indexing on Mindvalley (1.55× the country average).
Demographically, the Entrepreneurship audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Mindfulness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 20 regions tracked by Rascasse.
The typical Entrepreneurship fan in Portugal is balanced, around 44.8 years old, with strong Mindfulness tendencies and a notable affinity for Mindvalley.
The key figures that characterise the Entrepreneurship profile in Portugal.
51.9% are female, 48.1% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 44.8 |
| Estimated audience size | 3,579,149 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 32% |
of the worldwide Entrepreneurship audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.3% |
| Brazil | 4.9% |
| India | 4.5% |
Where the Entrepreneurship audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~2M | 1.97× | |
| 02 | Porto District | ~1M | 1.36× | |
| 03 | Setúbal District | ~500K | 1.36× | |
| 04 | Santarém District | ~200K | 1.36× | |
| 05 | Faro District | ~300K | 1.24× | |
| 06 | Madeira | ~100K | 1.17× | |
| 07 | Leiria District | ~200K | 1.13× | |
| 08 | Braga District | ~400K | 1.04× | |
| 09 | Coimbra District | ~200K | 1.00× | |
| 10 | Aveiro District | ~300K | 0.98× | |
| 11 | Castelo Branco District | ~70K | 0.98× | |
| 12 | Guarda District | ~40K | 0.96× | |
| 13 | Bragança District | ~40K | 0.96× | |
| 14 | Portalegre District | ~40K | 0.96× | |
| 15 | Azores | ~90K | 0.95× | |
| 16 | Vila Real District | ~60K | 0.95× | |
| 17 | Évora District | ~60K | 0.95× | |
| 18 | Beja District | ~60K | 0.95× | |
| 19 | Viseu District | ~100K | 0.94× | |
| 20 | Viana do Castelo District | ~80K | 0.93× |
The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vishen Lakhiani | Business & Career | 1.56× | ||
| 02 | Mindvalley | Business & Career | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.07× | |
| Creativity | OPEN | 1.02× | |
| DIY Mentality | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.78× | |
| Individualism | JOY | 0.88× | |
| Urban Lifestyle | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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