Rascasse Audience Intelligence

Entrepreneurship Audience in Netherlands

A data profile of the people who buy, follow and care about Entrepreneurship in Netherlands — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 4,260,977 people in Netherlands.

The average Entrepreneurship fan in Netherlands is 44.7 years old, balanced, and lives primarily in Zuid-Holland.

The audience is concentrated in Zuid-Holland, North Holland, North Brabant.

Top brand affinities include Sustainable energy, Small and medium enterprises, Solar power, with strongest over-indexing on Sustainable energy (1.68× the country average).

Demographically, the Entrepreneurship audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.

The typical Entrepreneurship fan in Netherlands is balanced, around 44.7 years old, with strong Design Affinity tendencies and a notable affinity for Sustainable energy.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-12.

Section 01

At a glance

The key figures that characterise the Entrepreneurship profile in Netherlands.

Audience size
4.3M
in Netherlands
Gender
49.3%
50.7% male
Age
44.7
average years
Country rank
#157
Topic in Netherlands
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Entrepreneurship fans

49.3% are female, 50.7% are male, average age 44.7.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Entrepreneurship audience in Netherlands
MetricValue
Female49.3%
Male50.7%
Average age44.7
Estimated audience size4,260,977
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Entrepreneurship audience in Netherlands
Age bracketShare%
16-199%
20-2915%
30-3919%
40-4925%
50+32%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Entrepreneurship audience comes from Netherlands.

Worldwide audience distribution share by country for Entrepreneurship
CountryShare
United States18.3%
Brazil4.9%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Netherlands average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Entrepreneurship audience in Netherlands is strongest.

Fig. 05

Top regions by affinity

Entrepreneurship fans by region: top regions in Netherlands
#RegionReachAffinity×
01North Holland~1M1.44×
02Zuid-Holland~1.5M1.27×
03North Brabant~700K1.09×
04Flevoland~100K1.09×
05Limburg~300K1.02×
06Gelderland~500K0.98×
07Overijssel~300K0.98×
08Utrecht~300K0.95×
09Friesland~200K0.93×
10Groningen~100K0.87×
11Drenthe~100K0.83×
12Zeeland~70K0.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entrepreneurship audience
#·InterestCategoryAffinity×
01Tom-tom drumMusic & Radio2.46×
02Small and medium enterprisesBusiness & Career1.84×
03SeminarBusiness & Career1.72×
04Sustainable energyHome & Garden1.68×
05Web conferencingTechnology & Electronics1.68×
06Volkswagen CaddyCars & Mobility1.68×
07Burnout (psychology)Health1.63×
08Vehicle leasingCars & Mobility1.62×
09Highly sensitive personHealth1.62×
10Ford TransitCars & Mobility1.60×
11Adult educationBusiness & Career1.58×
12PaperbackLiterature1.57×
13Nissan QashqaiCars & Mobility1.56×
14Data analysisTechnology & Electronics1.56×
15LoanBusiness & Career1.53×
16Energy conservationHome & Garden1.53×
17Solar powerHome & Garden1.52×
18Startup companyBusiness & Career1.52×
19Internet of ThingsBusiness & Career1.52×
20CaregiverHealth1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entrepreneurship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Entrepreneurship audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.04×
Early Adopter MentalityPOWER1.00×
Healthy LifestyleBALANCE0.99×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Entrepreneurship audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.77×
PatriotismCONSERVATISM0.80×
Need for SecurityCONSERVATISM0.86×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Entrepreneurship have in Netherlands?

Entrepreneurship has an estimated audience of 4,260,977 people in Netherlands, concentrated in Zuid-Holland and North Holland.

02

What is the gender split and age of Entrepreneurship fans?

49.3% of Entrepreneurship fans are female, 50.7% are male, with an average age of 44.7 years.

03

Which brands do Entrepreneurship fans like most?

Entrepreneurship fans show strongest brand affinity for Sustainable energy (1.68×), Small and medium enterprises (1.84×), and Solar power (1.52×) over the country average.

04

Where do Entrepreneurship fans live in Netherlands?

Entrepreneurship fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Entrepreneurship fans also like?

Beyond Entrepreneurship itself, the audience over-indexes on Small and medium enterprises (1.84×), Solar power (1.52×), Startup company (1.52×), and Web conferencing (1.68×) compared to the Netherlands average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Netherlands who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →