Entrepreneurship Audience in United States

Entrepreneurship logo

Entrepreneurship has an estimated audience of 84,948,672 people in United States. 51.2% are female, 48.8% are male, average age 41.2. Top regions: California, Texas, Florida. Top brand affinities: Google Docs, Self-love, Lace wig, Curly Hair, Braid.

The average Entrepreneurship fan in United States is 41.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Docs, Self-love, Lace wig, with strongest over-indexing on Google Docs (1.51× the country average). Demographically, the Entrepreneurship audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Entrepreneurship fans

Demographic split for Entrepreneurship audience in United States
MetricValue
Female51.2%
Male48.8%
Average age41.2
Estimated audience size84,948,672

Audience persona

The typical Entrepreneurship fan in United States is balanced, around 41.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Google Docs.

Top regions in United States

Top regions ranked by reach for Entrepreneurship in United States
RegionReachAffinity
California12,077,1351.29×
Texas9,945,4551.36×
Florida8,063,1381.4×
New York5,905,0591.24×
Georgia3,633,2731.39×
North Carolina3,210,0581.26×
Illinois3,012,5731.06×
Pennsylvania2,722,0910.95×
Virginia2,436,5481.18×
New Jersey2,418,4501.12×
Ohio2,385,0870.91×
Michigan2,290,1361.03×
Arizona2,027,0421.17×
Massachusetts1,881,0641.12×
Tennessee1,850,4571.09×
Washington1,771,1751.04×
Maryland1,703,1541.17×
Indiana1,583,0401.02×
South Carolina1,368,5371.07×
Missouri1,282,5160.94×
Colorado1,259,1910.94×
Alabama1,242,0641.05×
Louisiana1,164,0001.06×
Minnesota1,122,3790.92×
Wisconsin1,049,6390.82×
Oklahoma908,5290.96×
Kentucky883,8940.83×
Nevada864,6451.05×
Oregon864,0160.89×
Connecticut817,5880.96×
Utah814,8791.07×
Mississippi810,2381.16×
Arkansas659,5240.94×
Kansas651,3060.97×
Iowa603,8680.86×
Hawaii470,8831.29×
Nebraska403,5680.95×
Idaho372,4360.87×
New Mexico353,8560.83×
Washington, District of Columbia335,6401.31×
West Virginia286,6670.72×
New Hampshire257,1070.77×
Rhode Island240,4030.89×
Delaware224,9140.96×
Maine210,1270.69×
Montana169,9790.72×
North Dakota144,3500.83×
Alaska141,7200.78×
South Dakota134,6730.69×
Vermont108,0400.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Entrepreneurship audience
BrandAffinityCategory
Google Docs1.51×Internet & Social Media
Self-love1.52×Health
Lace wig1.62×Beauty & Wellness
Curly Hair1.73×Beauty & Wellness
Braid1.54×Home & Garden
Hair Extensions1.6×Beauty & Wellness
Afrobeat1.63×Music & Radio
Motivational speaking1.53×Business & Career
Long hair1.52×Beauty & Wellness
Department of Motor Vehicles1.52×Cars & Mobility
Startup company1.61×Business & Career
Nail salon1.52×Beauty & Wellness
Investment strategy1.64×Business & Career
Self-confidence1.57×Health
Cardi B1.55×Music & Radio
Rhianna (singer)1.72×Music & Radio
Tarot1.69×Health
Email marketing1.58×Business & Career
Love & Hip Hop: Atlanta1.56×Movies & TV
natural hair1.53×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Entrepreneurship audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.25
SustainabilityBALANCE1.22
Social Media UsageJOY1.17
Early Adopter MentalityPOWER1.16
Luxury OrientationPREMIUM1.16
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Entrepreneurship
CountryShare
United States18.3%
Brazil4.9%
India4.5%

See Entrepreneurship audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Entrepreneurship have in United States?

Entrepreneurship has an estimated audience of 84,948,672 people in United States, concentrated in California and Texas.

What is the gender split and age of Entrepreneurship fans?

51.2% of Entrepreneurship fans are female, 48.8% are male, with an average age of 41.2 years.

Which brands do Entrepreneurship fans like most?

Entrepreneurship fans show strongest brand affinity for Google Docs (1.51×), Self-love (1.52×), and Lace wig (1.62×) over the country average.

Where do Entrepreneurship fans live in United States?

Entrepreneurship fans in United States are most concentrated in California (reach 12,077,135), Texas (reach 9,945,455), and Florida (reach 8,063,138). These three regions account for the largest share of the active audience.

What other brands do Entrepreneurship fans also like?

Beyond Entrepreneurship itself, the audience over-indexes on Self-love (1.52×), Lace wig (1.62×), Curly Hair (1.73×), and Braid (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.