Rascasse Audience Intelligence

Entrepreneurship Audience in United States

A data profile of the people who buy, follow and care about Entrepreneurship in United States — modelled from more than twelve digital signal sources. Entrepreneurship has an estimated audience of 84,948,672 people in United States.

#7among Field of study in United States#96among Topic in United States#14in Business & Career

The average Entrepreneurship fan in United States is 41.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Docs, Self-love, Lace wig, with strongest over-indexing on Google Docs (1.51× the country average).

Demographically, the Entrepreneurship audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Entrepreneurship fan in United States is balanced, around 41.2 years old, with strong Sustainability tendencies and a notable affinity for Google Docs.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Entrepreneurship profile in United States.

Audience size
84.9M
in United States
Gender
51.2%♀
48.8% male
Age
41.2
average years
Country rank
#120
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Entrepreneurship fans

51.2% are female, 48.8% are male, average age 41.2.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Entrepreneurship audience in United States
MetricValue
Female51.2%
Male48.8%
Average age41.2
Estimated audience size84,948,672
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Entrepreneurship audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+25%
Fig. 04

Worldwide distribution

18.3%

of the worldwide Entrepreneurship audience comes from United States.

Worldwide audience distribution share by country for Entrepreneurship
CountryShare
United States18.3%
Brazil4.9%
India4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Entrepreneurship audience in United States is strongest.

Fig. 05

Top regions by affinity

Entrepreneurship fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~4M1.54×
02Texas~10M1.43×
03North Carolina~3.5M1.32×
04Florida~7M1.24×
05Hawaii~400K1.22×
06California~11M1.19×
07Virginia~2.5M1.18×
08South Carolina~1.5M1.17×
09Mississippi~800K1.17×
10Washington, District of Columbia~300K1.16×
11Louisiana~1M1.13×
12Maryland~1.5M1.12×
13Alabama~1.5M1.12×
14Kansas~700K1.12×
15Arkansas~800K1.09×
16New York~5M1.08×
17Arizona~2M1.08×
18Utah~800K1.08×
19Indiana~1.5M1.06×
20New Jersey~2.5M1.05×
21Nebraska~400K1.03×
22Massachusetts~1.5M1.01×
23Delaware~200K1.01×
24Pennsylvania~3M1.00×
25Illinois~3M1.00×
26Tennessee~1.5M1.00×
27Michigan~2M0.97×
28Missouri~1.5M0.96×
29Nevada~800K0.96×
30Washington~1.5M0.95×
31Oklahoma~900K0.95×
32Iowa~600K0.92×
33Kentucky~1M0.91×
34Connecticut~800K0.91×
35North Dakota~200K0.91×
36Ohio~2.5M0.90×
37Minnesota~1M0.90×
38Idaho~400K0.90×
39Rhode Island~200K0.90×
40Colorado~1M0.89×
41Wisconsin~1M0.86×
42New Mexico~400K0.86×
43Oregon~800K0.85×
44Alaska~200K0.84×
45Vermont~100K0.82×
46South Dakota~200K0.81×
47New Hampshire~300K0.77×
48Montana~200K0.76×
49West Virginia~300K0.73×
50Maine~200K0.70×
Fig. 06

Affinity by region

Affinity by region — Entrepreneurship, United States
0.70×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Entrepreneurship audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Entrepreneurship audience
#·InterestCategoryAffinity×
01Curly HairBeauty & Wellness1.73×
02Rhianna (singer)Music & Radio1.72×
03TarotHealth1.69×
04Investment strategyBusiness & Career1.64×
05AfrobeatMusic & Radio1.63×
06Lace wigBeauty & Wellness1.62×
07Startup companyBusiness & Career1.61×
08Hair ExtensionsBeauty & Wellness1.60×
09Email marketingBusiness & Career1.58×
10Self-confidenceHealth1.57×
11Love & Hip Hop: AtlantaMovies & TV1.56×
12Cardi BMusic & Radio1.55×
13BraidHome & Garden1.54×
14Motivational speakingBusiness & Career1.53×
15natural hairBeauty & Wellness1.53×
16Self-loveHealth1.52×
17Long hairBeauty & Wellness1.52×
18Department of Motor VehiclesCars & Mobility1.52×
19Nail salonBeauty & Wellness1.52×
20Google DocsInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Entrepreneurship audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Entrepreneurship audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.15×
MindfulnessBALANCE1.14×
Risk AppetiteTHRILL1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Entrepreneurship audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.85×
Quality AwarenessPREMIUM0.93×
Convenience OrientationPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Entrepreneurship have in United States?

Entrepreneurship has an estimated audience of 84,948,672 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Entrepreneurship fans?

51.2% of Entrepreneurship fans are female, 48.8% are male, with an average age of 41.2 years.

03

Which brands do Entrepreneurship fans like most?

Entrepreneurship fans show strongest brand affinity for Google Docs (1.51×), Self-love (1.52×), and Lace wig (1.62×) over the country average.

04

Where do Entrepreneurship fans live in United States?

Entrepreneurship fans in United States are most concentrated in California (reach ~11M), Texas (reach ~10M), and Florida (reach ~7M). These three regions account for the largest share of the active audience.

05

What other brands do Entrepreneurship fans also like?

Beyond Entrepreneurship itself, the audience over-indexes on Self-love (1.52×), Lace wig (1.62×), Curly Hair (1.73×), and Braid (1.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Entrepreneurship audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Entrepreneurship. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →