Rascasse Audience Intelligence

Startup company Audience in United States

A data profile of the people who buy, follow and care about Startup company in United States — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 17,430,922 people in United States.

#1337among Topic in United States#214in Business & Career

The average Startup company fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Innovation, Freelancer, Self-employment, with strongest over-indexing on Innovation (4.69× the country average).

Demographically, the Startup company audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Startup company fan in United States is more male, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Startup company profile in United States.

Audience size
17.4M
in United States
Gender
42.7%♀
57.3% male
Age
43.7
average years
Country rank
#1951
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Startup company fans

42.7% are female, 57.3% are male, average age 43.7.

Fig. 02

Gender split

42.7%
Female
57.3%
Male
Demographic split for Startup company audience in United States
MetricValue
Female42.7%
Male57.3%
Average age43.7
Estimated audience size17,430,922
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Startup company audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3921%
40-4924%
50+30%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Startup company audience comes from United States.

Worldwide audience distribution share by country for Startup company
CountryShare
United States12.0%
Japan5.6%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Startup company audience in United States is strongest.

Fig. 05

Top regions by affinity

Startup company fans by region: top regions in United States
#RegionReachAffinity×
01California~3M1.58×
02New York~1.5M1.49×
03Wyoming~40K1.40×
04New Jersey~600K1.36×
05Washington~500K1.31×
06Massachusetts~400K1.23×
07Washington, District of Columbia~60K1.16×
08Texas~1.5M1.10×
09Maryland~300K1.10×
10Alaska~40K1.09×
11Mississippi~200K1.08×
12Virginia~500K1.06×
13Connecticut~200K1.06×
14Florida~1M1.05×
15North Dakota~40K1.05×
16Georgia~600K1.04×
17North Carolina~500K1.04×
18Kansas~100K1.04×
19South Dakota~40K1.03×
20South Carolina~300K1.02×
21Oregon~200K1.01×
22New Hampshire~70K1.01×
23Montana~50K0.99×
24Hawaii~70K0.97×
25Delaware~50K0.97×
26Illinois~600K0.96×
27Rhode Island~50K0.96×
28Louisiana~200K0.94×
29Arkansas~100K0.94×
30Idaho~80K0.94×
31West Virginia~80K0.94×
32Maine~60K0.94×
33Indiana~300K0.93×
34Colorado~300K0.93×
35Utah~100K0.93×
36Pennsylvania~500K0.92×
37New Mexico~80K0.92×
38Nevada~200K0.91×
39Nebraska~80K0.91×
40Ohio~500K0.90×
41Arizona~300K0.90×
42Tennessee~300K0.90×
43Alabama~200K0.90×
44Missouri~300K0.89×
45Oklahoma~200K0.89×
46Michigan~400K0.88×
47Kentucky~200K0.87×
48Iowa~100K0.87×
49Minnesota~200K0.86×
50Wisconsin~200K0.83×
Fig. 06

Affinity by region

Affinity by region — Startup company, United States
0.83×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Startup company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Startup company audience
#·InterestCategoryAffinity×
01Business softwareBusiness & Career7.93×
02Business planBusiness & Career7.10×
03FreelancerBusiness & Career5.26×
04InnovationBusiness & Career4.69×
05Self-employmentBusiness & Career3.74×
06Peter ThielBusiness & Career3.51×
07Female entrepreneurBusiness & Career2.64×
08Master of Business AdministrationBusiness & Career2.61×
09Motivational speakingBusiness & Career2.35×
10Career developmentBusiness & Career2.23×
11Stock marketBusiness & Career2.22×
12Social media marketingBusiness & Career2.06×
13Air conditioningTechnology & Electronics1.85×
14Google NewsNews1.80×
15Real propertyHome & Garden1.78×
16PhilanthropyArts & Culture1.78×
17Indeed.comBusiness & Career1.74×
18EntrepreneurshipBusiness & Career1.61×
19United States Postal ServiceBusiness & Career1.60×
20UniversityBusiness & Career1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Startup company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Startup company audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.77×
Risk AppetiteTHRILL1.69×
Early Adopter MentalityPOWER1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Startup company audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.83×
TraditionCONSERVATISM0.90×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Startup company have in United States?

Startup company has an estimated audience of 17,430,922 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Startup company fans?

42.7% of Startup company fans are female, 57.3% are male, with an average age of 43.7 years.

03

Which brands do Startup company fans like most?

Startup company fans show strongest brand affinity for Innovation (4.69×), Freelancer (5.26×), and Self-employment (3.74×) over the country average.

04

Where do Startup company fans live in United States?

Startup company fans in United States are most concentrated in California (reach ~3M), Texas (reach ~1.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Startup company fans also like?

Beyond Startup company itself, the audience over-indexes on Freelancer (5.26×), Self-employment (3.74×), Business software (7.93×), and Entrepreneurship (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Startup company audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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