A data profile of the people who buy, follow and care about Startup company in United Kingdom — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 4,744,351 people in United Kingdom.
The average Startup company fan in United Kingdom is 45.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Wikipedia, Esso, Risk management, with strongest over-indexing on Wikipedia (3.78× the country average).
Demographically, the Startup company audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Startup company fan in United Kingdom is more male, around 45.2 years old, with strong Career Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Startup company profile in United Kingdom.
44.1% are female, 55.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 44.1% |
| Male | 55.9% |
| Average age | 45.2 |
| Estimated audience size | 4,744,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Startup company audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 5.6% |
| China | 4.9% |
Where the Startup company audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3.5M | 1.17× | |
| 02 | West Midlands | ~200K | 1.11× | |
| 03 | East of England | ~500K | 1.06× | |
| 04 | South West | ~400K | 1.04× | |
| 05 | South East | ~700K | 1.03× | |
| 06 | Scotland | ~400K | 1.02× | |
| 07 | Wales | ~300K | 1.00× | |
| 08 | East Midlands | ~300K | 0.99× | |
| 09 | North East | ~200K | 0.99× | |
| 10 | Northern Ireland | ~100K | 0.97× | |
| 11 | Yorkshire and the Humber | ~400K | 0.95× | |
| 12 | North West | ~500K | 0.90× |
The strongest cross-interests of the Startup company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 4.31× | ||
| 02 | Wikipedia | Internet & Social Media | 3.78× | ||
| 03 | Graduation | Business & Career | 3.64× | ||
| 04 | Risk management | Business & Career | 3.56× | ||
| 05 | Freelancer | Business & Career | 3.13× | ||
| 06 | Esso | Cars & Mobility | 2.92× | ||
| 07 | Stock market | Business & Career | 2.78× | ||
| 08 | Self-employment | Business & Career | 2.62× | ||
| 09 | Betfair | Games | 2.34× | ||
| 10 | Mortgage calculator | Home & Garden | 2.19× | ||
| 11 | Satire | Literature | 2.07× | ||
| 12 | Internet & Social Media | 1.94× | |||
| 13 | Refrigerator | Home & Garden | 1.88× | ||
| 14 | NatWest | Business & Career | 1.80× | ||
| 15 | Google Drive | Technology & Electronics | 1.72× | ||
| 16 | William Hill (bookmaker) | Games | 1.71× | ||
| 17 | Entrepreneurship | Business & Career | 1.57× | ||
| 18 | Hobby | Home & Garden | 1.57× | ||
| 19 | Volunteering | Politics & Society | 1.52× | ||
| 20 | Autotrader | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.08× | |
| Early Adopter Mentality | POWER | 1.76× | |
| Risk Appetite | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.84× | |
| Extroversion | THRILL | 0.93× |
Startup company has an estimated audience of 4,744,351 people in United Kingdom, concentrated in England and South East.
44.1% of Startup company fans are female, 55.9% are male, with an average age of 45.2 years.
Startup company fans show strongest brand affinity for Wikipedia (3.78×), Esso (2.92×), and Risk management (3.56×) over the country average.
Startup company fans in United Kingdom are most concentrated in England (reach ~3.5M), South East (reach ~700K), and East of England (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Startup company itself, the audience over-indexes on Esso (2.92×), Risk management (3.56×), WhatsApp (1.94×), and Betfair (2.34×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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