A data profile of the people who buy, follow and care about Startup company in Brazil — modelled from more than twelve digital signal sources. Startup company has an estimated audience of 5,779,829 people in Brazil.
Startup company has an estimated audience of 5,779,829 people in Brazil. 48.8% are female, 51.2% are male, average age 43.1. Top brand affinities: Innovation, Entrepreneurship, MSN, Localiza, Enel.
Top brand affinities include Innovation, Entrepreneurship, MSN, with strongest over-indexing on Innovation (3.43× the country average).
Demographically, the Startup company audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
The typical Startup company fan in Brazil is balanced, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.
The key figures that characterise the Startup company profile in Brazil.
48.8% are female, 51.2% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 43.1 |
| Estimated audience size | 5,779,829 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Startup company audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 12.0% |
| Japan | 5.6% |
| China | 4.9% |
The strongest cross-interests of the Startup company audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Private equity | Business & Career | 4.62× | ||
| 02 | Innovation | Business & Career | 3.43× | ||
| 03 | Freelancer | Business & Career | 2.72× | ||
| 04 | Pressure cooking | Home & Garden | 2.41× | ||
| 05 | Career development | Business & Career | 2.31× | ||
| 06 | Business school | Business & Career | 2.01× | ||
| 07 | Sustainable energy | Home & Garden | 1.92× | ||
| 08 | Masonry | Home & Garden | 1.85× | ||
| 09 | MSN | News | 1.83× | ||
| 10 | Localiza | Cars & Mobility | 1.76× | ||
| 11 | GitHub | Internet & Social Media | 1.76× | ||
| 12 | Enel | Home & Garden | 1.75× | ||
| 13 | The Big Bang Theory | Movies & TV | 1.68× | ||
| 14 | Petrobras | Cars & Mobility | 1.67× | ||
| 15 | Retail banking | Business & Career | 1.66× | ||
| 16 | Manaus | Travel & Leisure | 1.57× | ||
| 17 | Entrepreneurship | Business & Career | 1.54× | ||
| 18 | Real property | Home & Garden | 1.54× | ||
| 19 | Island | Travel & Leisure | 1.54× | ||
| 20 | Google Maps | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.45× | |
| Early Adopter Mentality | POWER | 1.57× | |
| Sustainability | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.79× | |
| Tradition | CONSERVATISM | 0.82× | |
| Creativity | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Startup company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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