A data profile of the people who buy, follow and care about The Big Bang Theory in Brazil — modelled from more than twelve digital signal sources. The Big Bang Theory has an estimated audience of 6,221,009 people in Brazil.
The average The Big Bang Theory fan in Brazil is 32.2 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Modern Family, Stranger Things, Dexter (TV series), with strongest over-indexing on Modern Family (31.47× the country average).
Demographically, the The Big Bang Theory audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Spirituality, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical The Big Bang Theory fan in Brazil is balanced, around 32.2 years old, with strong Spirituality tendencies and a notable affinity for Modern Family.
The key figures that characterise the The Big Bang Theory profile in Brazil.
53.9% are female, 46.1% are male, average age 32.2.
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 32.2 |
| Estimated audience size | 6,221,009 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 37% | |
| 20-29 | 26% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide The Big Bang Theory audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 36.4% |
| Brazil | 13.0% |
| Germany | 8.6% |
Where the The Big Bang Theory audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Amapá | ~30K | 1.26× | |
| 02 | Rio Grande do Sul | ~500K | 1.15× | |
| 03 | Pará | ~300K | 1.13× | |
| 04 | Amazonas | ~100K | 1.11× | |
| 05 | Paraíba | ~200K | 1.10× | |
| 06 | Ceará | ~300K | 1.09× | |
| 07 | Pernambuco | ~400K | 1.08× | |
| 08 | Federal District | ~100K | 1.08× | |
| 09 | Rio Grande do Norte | ~100K | 1.08× | |
| 10 | Santa Catarina | ~400K | 1.06× | |
| 11 | São Paulo | ~2M | 1.02× | |
| 12 | Mato Grosso do Sul | ~100K | 1.02× | |
| 13 | Roraima | ~20K | 1.00× | |
| 14 | Piauí | ~100K | 0.99× | |
| 15 | Sergipe | ~70K | 0.98× | |
| 16 | Alagoas | ~100K | 0.97× | |
| 17 | Acre | ~20K | 0.97× | |
| 18 | Rio de Janeiro | ~700K | 0.96× | |
| 19 | Goiás | ~300K | 0.96× | |
| 20 | Minas Gerais | ~700K | 0.94× | |
| 21 | Paraná | ~400K | 0.94× | |
| 22 | Maranhão | ~200K | 0.92× | |
| 23 | Rondônia | ~60K | 0.91× | |
| 24 | Espírito Santo | ~100K | 0.87× | |
| 25 | Bahia | ~400K | 0.82× | |
| 26 | Tocantins | ~40K | 0.82× | |
| 27 | Mato Grosso | ~100K | 0.77× |
The strongest cross-interests of the The Big Bang Theory audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ozarks | Movies & TV | 34.63× | ||
| 02 | Modern Family | Movies & TV | 31.47× | ||
| 03 | 24 (TV series) | Movies & TV | 29.80× | ||
| 04 | Malcolm in the Middle | Movies & TV | 29.74× | ||
| 05 | Heroes (TV series) | Movies & TV | 26.64× | ||
| 06 | Prison Break | Movies & TV | 22.97× | ||
| 07 | The Office (U.S. TV series) | Movies & TV | 22.47× | ||
| 08 | Friends | Movies & TV | 21.87× | ||
| 09 | Arrow | Movies & TV | 21.84× | ||
| 10 | Criminal Minds | Movies & TV | 19.65× | ||
| 11 | Blake Lively | Movies & TV | 18.07× | ||
| 12 | Subway Surfers | Games | 17.74× | ||
| 13 | How I Met Your Mother | Movies & TV | 17.61× | ||
| 14 | Dexter (TV series) | Movies & TV | 17.20× | ||
| 15 | Titanic (1997 film) | Movies & TV | 14.48× | ||
| 16 | Breaking Bad | Movies & TV | 14.22× | ||
| 17 | The Rookie | Movies & TV | 11.20× | ||
| 18 | Stranger Things | Movies & TV | 9.24× | ||
| 19 | Mounjaro | Health | 5.36× | ||
| 20 | Superman | Movies & TV | 4.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.23× | |
| Social Media Usage | JOY | 1.70× | |
| Travelling | THRILL | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 1.02× | |
| Quality Awareness | PREMIUM | 1.03× |
The Big Bang Theory has an estimated audience of 6,221,009 people in Brazil, concentrated in São Paulo and Minas Gerais.
53.9% of The Big Bang Theory fans are female, 46.1% are male, with an average age of 32.2 years.
The Big Bang Theory fans show strongest brand affinity for Modern Family (31.47×), Stranger Things (9.24×), and Dexter (TV series) (17.2×) over the country average.
The Big Bang Theory fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~700K), and Rio de Janeiro (reach ~700K). These three regions account for the largest share of the active audience.
Beyond The Big Bang Theory itself, the audience over-indexes on Stranger Things (9.24×), Dexter (TV series) (17.2×), The Office (U.S. TV series) (22.47×), and Heroes (TV series) (26.64×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for The Big Bang Theory. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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