MSN Audience in Brazil
MSN has an estimated audience of 11,706,526 people in Brazil. 58.8% are female, 41.2% are male, average age 45.3. Top regions: São Paulo, Minas Gerais, Paraná. Top brand affinities: Barbra Streisand, Preta Gil, Sociedade Esportiva Palmeiras, Yahoo!, Magazines.
The average MSN fan in Brazil is 45.3 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Minas Gerais, Paraná. Top brand affinities include Barbra Streisand, Preta Gil, Sociedade Esportiva Palmeiras, with strongest over-indexing on Barbra Streisand (64.75× the country average). Demographically, the MSN audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Price Sensitivity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of MSN fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.3 |
| Estimated audience size | 11,706,526 |
Audience persona
The typical MSN fan in Brazil is more female, around 45.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Barbra Streisand.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 5,117,244 | 1.68× |
| Minas Gerais | 1,529,243 | 1.26× |
| Paraná | 953,169 | 1.33× |
| Rio Grande do Sul | 906,600 | 1.31× |
| Rio de Janeiro | 824,247 | 0.75× |
| Bahia | 740,876 | 0.96× |
| Pernambuco | 616,316 | 1.15× |
| Santa Catarina | 517,106 | 0.96× |
| Goiás | 480,649 | 1.07× |
| Ceará | 380,076 | 0.74× |
| Pará | 346,144 | 0.91× |
| Mato Grosso | 304,295 | 1.39× |
| Maranhão | 263,554 | 0.9× |
| Mato Grosso do Sul | 257,795 | 1.51× |
| Espírito Santo | 227,502 | 0.93× |
| Paraíba | 215,981 | 0.92× |
| Federal District | 189,370 | 0.97× |
| Alagoas | 159,591 | 0.93× |
| Rio Grande do Norte | 156,214 | 0.8× |
| Rondônia | 134,173 | 1.38× |
| Piauí | 133,319 | 0.82× |
| Amazonas | 128,260 | 0.63× |
| Sergipe | 127,659 | 1.05× |
| Tocantins | 79,907 | 1.03× |
| Acre | 28,813 | 0.71× |
| Amapá | 18,089 | 0.44× |
| Roraima | 15,500 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Barbra Streisand | 64.75× | Music & Radio |
| Preta Gil | 3.42× | Music & Radio |
| Sociedade Esportiva Palmeiras | 1.85× | Sports |
| Yahoo! | 8.5× | Internet & Social Media |
| Magazines | 2.4× | Literature |
| sbt | 3.53× | Movies & TV |
| History | 2.28× | Literature |
| Barbie | 1.77× | Movies & TV |
| Brasília | 2.26× | Travel & Leisure |
| Portuguese language | 1.94× | Politics & Society |
| UOL Esporte | 4.99× | Sports |
| Supreme Federal Court | 2.53× | Politics & Society |
| Politics | 2.15× | Politics & Society |
| Soccer | 1.64× | Sports |
| South America | 2.01× | Travel & Leisure |
| Fluminense Football Club | 1.72× | Music & Radio |
| Rio de Janeiro | 1.84× | Travel & Leisure |
| São Paulo | 1.58× | Travel & Leisure |
| Health care | 2.25× | Business & Career |
| Subscription business model | 3.68× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.35 |
| Pet Ownership | JOY | 1.24 |
| Need for Security | CONSERVATISM | 1.21 |
| Indulgence | JOY | 1.08 |
| Creativity | OPEN | 1.06 |
| Spirituality | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 40.3% |
| Brazil | 7.6% |
| France | 7.1% |
See MSN audiences in other countries
More News audiences in Brazil
- Newslinq (40,892,749)
- Newswatch (Nigeria) (38,963,434)
- NewsIt (37,992,760)
- NewsNow (33,507,771)
- News-Times (Forest Grove) (32,206,509)
Frequently asked questions
How many fans does MSN have in Brazil?
MSN has an estimated audience of 11,706,526 people in Brazil, concentrated in São Paulo and Minas Gerais.
What is the gender split and age of MSN fans?
58.8% of MSN fans are female, 41.2% are male, with an average age of 45.3 years.
Which brands do MSN fans like most?
MSN fans show strongest brand affinity for Barbra Streisand (64.75×), Preta Gil (3.42×), and Sociedade Esportiva Palmeiras (1.85×) over the country average.
Where do MSN fans live in Brazil?
MSN fans in Brazil are most concentrated in São Paulo (reach 5,117,244), Minas Gerais (reach 1,529,243), and Paraná (reach 953,169). These three regions account for the largest share of the active audience.
What other brands do MSN fans also like?
Beyond MSN itself, the audience over-indexes on Preta Gil (3.42×), Sociedade Esportiva Palmeiras (1.85×), Yahoo! (8.5×), and Magazines (2.4×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.