A data profile of the people who buy, follow and care about MSN in Brazil — modelled from more than twelve digital signal sources. MSN has an estimated audience of 11,706,526 people in Brazil.
The average MSN fan in Brazil is 45.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Barbra Streisand, Sociedade Esportiva Palmeiras, Preta Gil, with strongest over-indexing on Barbra Streisand (64.75× the country average).
Demographically, the MSN audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical MSN fan in Brazil is more female, around 45.3 years old, with strong Community Orientation tendencies and a notable affinity for Barbra Streisand.
The key figures that characterise the MSN profile in Brazil.
58.8% are female, 41.2% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 45.3 |
| Estimated audience size | 11,706,526 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide MSN audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 40.0% |
| Brazil | 7.5% |
| Japan | 7.0% |
Where the MSN audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | São Paulo | ~5M | 1.68× | |
| 02 | Mato Grosso do Sul | ~300K | 1.51× | |
| 03 | Mato Grosso | ~300K | 1.38× | |
| 04 | Rondônia | ~100K | 1.37× | |
| 05 | Paraná | ~1M | 1.33× | |
| 06 | Rio Grande do Sul | ~900K | 1.31× | |
| 07 | Minas Gerais | ~1.5M | 1.26× | |
| 08 | Pernambuco | ~600K | 1.15× | |
| 09 | Goiás | ~500K | 1.07× | |
| 10 | Sergipe | ~100K | 1.05× | |
| 11 | Tocantins | ~80K | 1.03× | |
| 12 | Federal District | ~200K | 0.97× | |
| 13 | Bahia | ~700K | 0.96× | |
| 14 | Santa Catarina | ~500K | 0.96× | |
| 15 | Alagoas | ~200K | 0.94× | |
| 16 | Espírito Santo | ~200K | 0.93× | |
| 17 | Paraíba | ~200K | 0.92× | |
| 18 | Pará | ~300K | 0.91× | |
| 19 | Maranhão | ~300K | 0.90× | |
| 20 | Piauí | ~100K | 0.82× | |
| 21 | Rio Grande do Norte | ~200K | 0.80× | |
| 22 | Rio de Janeiro | ~800K | 0.75× | |
| 23 | Ceará | ~400K | 0.74× | |
| 24 | Acre | ~30K | 0.72× | |
| 25 | Amazonas | ~100K | 0.63× | |
| 26 | Roraima | ~20K | 0.51× | |
| 27 | Amapá | ~20K | 0.47× |
The strongest cross-interests of the MSN audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Barbra Streisand | Music & Radio | 64.75× | ||
| 02 | Yahoo! | Internet & Social Media | 8.50× | ||
| 03 | UOL Esporte | Sports | 4.99× | ||
| 04 | sbt | Movies & TV | 3.53× | ||
| 05 | Preta Gil | Music & Radio | 3.42× | ||
| 06 | Supreme Federal Court | Politics & Society | 2.53× | ||
| 07 | Magazines | Literature | 2.40× | ||
| 08 | History | Literature | 2.28× | ||
| 09 | Brasília | Travel & Leisure | 2.26× | ||
| 10 | Health care | Business & Career | 2.25× | ||
| 11 | Politics | Politics & Society | 2.15× | ||
| 12 | South America | Travel & Leisure | 2.01× | ||
| 13 | Portuguese language | Politics & Society | 1.94× | ||
| 14 | Sociedade Esportiva Palmeiras | Sports | 1.85× | ||
| 15 | Rio de Janeiro | Travel & Leisure | 1.84× | ||
| 16 | Barbie | Movies & TV | 1.77× | ||
| 17 | Fluminense Football Club | Music & Radio | 1.72× | ||
| 18 | FIFA World Cup | Sports | 1.69× | ||
| 19 | Soccer | Sports | 1.64× | ||
| 20 | São Paulo | Travel & Leisure | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.94× | |
| Convenience Orientation | PREMIUM | 1.87× | |
| Career Orientation | POWER | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.14× | |
| Early Adopter Mentality | POWER | 1.19× | |
| DIY Mentality | THRILL | 1.21× |
MSN has an estimated audience of 11,706,526 people in Brazil, concentrated in São Paulo and Minas Gerais.
58.8% of MSN fans are female, 41.2% are male, with an average age of 45.3 years.
MSN fans show strongest brand affinity for Barbra Streisand (64.75×), Sociedade Esportiva Palmeiras (1.85×), and Preta Gil (3.42×) over the country average.
MSN fans in Brazil are most concentrated in São Paulo (reach ~5M), Minas Gerais (reach ~1.5M), and Paraná (reach ~1M). These three regions account for the largest share of the active audience.
Beyond MSN itself, the audience over-indexes on Sociedade Esportiva Palmeiras (1.85×), Preta Gil (3.42×), Yahoo! (8.5×), and Magazines (2.4×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for MSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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