A data profile of the people who buy, follow and care about Island in Brazil — modelled from more than twelve digital signal sources. Island has an estimated audience of 3,951,327 people in Brazil.
The average Island fan in Brazil is 40.3 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Ischia, Sociedade Esportiva Palmeiras, Botafogo, with strongest over-indexing on Ischia (26.76× the country average).
Demographically, the Island audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Risk Appetite, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Island fan in Brazil is more female, around 40.3 years old, with strong Risk Appetite tendencies and a notable affinity for Ischia.
The key figures that characterise the Island profile in Brazil.
62.5% are female, 37.5% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 40.3 |
| Estimated audience size | 3,951,327 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 24% |
of the worldwide Island audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 5.8% |
| Italy | 5.0% |
Where the Island audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Maranhão | ~100K | 1.42× | |
| 02 | Pará | ~200K | 1.28× | |
| 03 | Amazonas | ~80K | 1.16× | |
| 04 | Pernambuco | ~200K | 1.12× | |
| 05 | Alagoas | ~60K | 1.12× | |
| 06 | Amapá | ~20K | 1.08× | |
| 07 | Sergipe | ~40K | 1.07× | |
| 08 | Paraíba | ~80K | 1.05× | |
| 09 | Rondônia | ~30K | 1.05× | |
| 10 | Ceará | ~200K | 1.03× | |
| 11 | Piauí | ~60K | 1.03× | |
| 12 | Roraima | ~10K | 1.02× | |
| 13 | Acre | ~10K | 1.01× | |
| 14 | Bahia | ~300K | 0.99× | |
| 15 | Rio Grande do Norte | ~60K | 0.99× | |
| 16 | Goiás | ~100K | 0.97× | |
| 17 | Mato Grosso | ~70K | 0.97× | |
| 18 | Tocantins | ~30K | 0.96× | |
| 19 | Espírito Santo | ~70K | 0.89× | |
| 20 | Mato Grosso do Sul | ~50K | 0.89× | |
| 21 | Santa Catarina | ~200K | 0.85× | |
| 22 | Federal District | ~50K | 0.83× | |
| 23 | Rio de Janeiro | ~300K | 0.82× | |
| 24 | Minas Gerais | ~300K | 0.81× | |
| 25 | Rio Grande do Sul | ~200K | 0.81× | |
| 26 | São Paulo | ~800K | 0.76× | |
| 27 | Paraná | ~200K | 0.75× |
The strongest cross-interests of the Island audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ischia | Travel & Leisure | 26.76× | ||
| 02 | Alianza Lima | Sports | 10.10× | ||
| 03 | Dafiti | Fashion & Accessoires | 2.93× | ||
| 04 | Portuguese Empire | Politics & Society | 2.13× | ||
| 05 | Water | Food & Beverages | 2.10× | ||
| 06 | Regions of Brazil | Travel & Leisure | 1.95× | ||
| 07 | Beaches | Travel & Leisure | 1.95× | ||
| 08 | Hotels | Travel & Leisure | 1.90× | ||
| 09 | Woman | Kids & Family | 1.85× | ||
| 10 | South America | Travel & Leisure | 1.84× | ||
| 11 | Brasília | Travel & Leisure | 1.79× | ||
| 12 | Preta Gil | Music & Radio | 1.77× | ||
| 13 | Nature | Home & Garden | 1.67× | ||
| 14 | Shopping malls | Shopping | 1.66× | ||
| 15 | Portuguese language | Politics & Society | 1.61× | ||
| 16 | Rio de Janeiro | Travel & Leisure | 1.59× | ||
| 17 | Sociedade Esportiva Palmeiras | Sports | 1.58× | ||
| 18 | Fluminense Football Club | Music & Radio | 1.54× | ||
| 19 | Botafogo | Sports | 1.52× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.70× | |
| Price Sensitivity | PREMIUM | 1.69× | |
| Community Orientation | OPEN | 1.67× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.08× | |
| Pet Ownership | JOY | 1.10× | |
| DIY Mentality | THRILL | 1.13× |
Island has an estimated audience of 3,951,327 people in Brazil, concentrated in São Paulo and Minas Gerais.
62.5% of Island fans are female, 37.5% are male, with an average age of 40.3 years.
Island fans show strongest brand affinity for Ischia (26.76×), Sociedade Esportiva Palmeiras (1.58×), and Botafogo (1.52×) over the country average.
Island fans in Brazil are most concentrated in São Paulo (reach ~800K), Minas Gerais (reach ~300K), and Rio de Janeiro (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Island itself, the audience over-indexes on Sociedade Esportiva Palmeiras (1.58×), Botafogo (1.52×), Dafiti (2.93×), and Alianza Lima (10.1×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Island. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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