A data profile of the people who buy, follow and care about Portuguese Empire in Brazil — modelled from more than twelve digital signal sources. Portuguese Empire has an estimated audience of 15,797,807 people in Brazil.
Portuguese Empire has an estimated audience of 15,797,807 people in Brazil. 60.6% are female, 39.4% are male, average age 40.0. Top brand affinities: MSN, Dafiti, Coritiba Foot Ball Club, Lodging, X.
Top brand affinities include MSN, Dafiti, Coritiba Foot Ball Club, with strongest over-indexing on MSN (2.1× the country average).
Demographically, the Portuguese Empire audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Portuguese Empire fan in Brazil is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for MSN.
The key figures that characterise the Portuguese Empire profile in Brazil.
60.6% are female, 39.4% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.0 |
| Estimated audience size | 15,797,807 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 22% |
of the worldwide Portuguese Empire audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 49.6% |
| India | 10.7% |
| United States | 3.9% |
The strongest cross-interests of the Portuguese Empire audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lodging | Travel & Leisure | 2.42× | ||
| 02 | Henry Cavill | Movies & TV | 2.29× | ||
| 03 | Island | Travel & Leisure | 2.13× | ||
| 04 | MSN | News | 2.10× | ||
| 05 | Dafiti | Fashion & Accessoires | 2.04× | ||
| 06 | Bossa nova | Music & Radio | 2.00× | ||
| 07 | Spanish language | Politics & Society | 1.92× | ||
| 08 | Centauro | Cars & Mobility | 1.77× | ||
| 09 | Microwave oven | Home & Garden | 1.77× | ||
| 10 | Anne Hathaway | Movies & TV | 1.77× | ||
| 11 | Coritiba Foot Ball Club | Sports | 1.75× | ||
| 12 | Ceará | Travel & Leisure | 1.63× | ||
| 13 | Tradition | Politics & Society | 1.57× | ||
| 14 | Radio | Technology & Electronics | 1.56× | ||
| 15 | X | Internet & Social Media | 1.54× | ||
| 16 | College | Business & Career | 1.54× | ||
| 17 | Documentary movies | Movies & TV | 1.54× | ||
| 18 | Reggae | Music & Radio | 1.54× | ||
| 19 | Real property | Home & Garden | 1.51× | ||
| 20 | Assaí | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.57× | |
| Patriotism | CONSERVATISM | 1.26× | |
| Need for Security | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Luxury Orientation | PREMIUM | 0.78× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Portuguese Empire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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