Portuguese Empire Audience in Brazil
Portuguese Empire has an estimated audience of 15,797,807 people in Brazil. 60.6% are female, 39.4% are male, average age 40.0. Top brand affinities: MSN, Dafiti, Lodging, X, Coritiba Foot Ball Club.
Top brand affinities include MSN, Dafiti, Lodging, with strongest over-indexing on MSN (2.1× the country average). Demographically, the Portuguese Empire audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Patriotism.
Category: Politics & Society · Type: Topic
Demographics of Portuguese Empire fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 40.0 |
| Estimated audience size | 15,797,807 |
Audience persona
The typical Portuguese Empire fan in Brazil is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for MSN.
Top brand affinities of Portuguese Empire fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MSN | 2.1× | News |
| Dafiti | 2.04× | Fashion & Accessoires |
| Lodging | 2.42× | Travel & Leisure |
| X | 1.54× | Internet & Social Media |
| Coritiba Foot Ball Club | 1.75× | Sports |
| College | 1.54× | Business & Career |
| Radio | 1.56× | Technology & Electronics |
| Real property | 1.51× | Home & Garden |
| Centauro | 1.77× | Cars & Mobility |
| Spanish language | 1.92× | Politics & Society |
| Bossa nova | 2× | Music & Radio |
| Tradition | 1.57× | Politics & Society |
| Documentary movies | 1.54× | Movies & TV |
| Assaí | 1.51× | Food & Beverages |
| Island | 2.13× | Travel & Leisure |
| Microwave oven | 1.77× | Home & Garden |
| Reggae | 1.54× | Music & Radio |
| Henry Cavill | 2.29× | Movies & TV |
| Anne Hathaway | 1.77× | Movies & TV |
| Ceará | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.57 |
| Patriotism | CONSERVATISM | 1.26 |
| Need for Security | CONSERVATISM | 1.23 |
| Creativity | OPEN | 1.22 |
| Spirituality | BALANCE | 1.19 |
| Career Orientation | POWER | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 49.6% |
| India | 10.7% |
| United States | 3.9% |
See Portuguese Empire audiences in other countries
- Portuguese Empire — Germany
- Portuguese Empire — United States
- Portuguese Empire — United Kingdom
- Portuguese Empire — France
- Portuguese Empire — Italy
- Portuguese Empire — Spain
- Portuguese Empire — Japan
- Portuguese Empire — South Korea
- Portuguese Empire — India
- Portuguese Empire — Canada
- Portuguese Empire — Mexico
More Politics & Society audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Portuguese Empire. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.