A data profile of the people who buy, follow and care about Ceará in Brazil — modelled from more than twelve digital signal sources. Ceará has an estimated audience of 4,778,948 people in Brazil.
The average Ceará fan in Brazil is 38.2 years old, balanced, and lives primarily in Ceará.
The audience is concentrated in Ceará, São Paulo, Minas Gerais.
Top brand affinities include Fortaleza, Ceará Sporting Club, Fortaleza Esporte Clube, with strongest over-indexing on Fortaleza (7.2× the country average).
Demographically, the Ceará audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as Price Sensitivity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Ceará fan in Brazil is balanced, around 38.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Fortaleza.
The key figures that characterise the Ceará profile in Brazil.
54.7% are female, 45.3% are male, average age 38.2.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 38.2 |
| Estimated audience size | 4,778,948 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Ceará audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 83.6% |
| Portugal | 2.7% |
| United States | 2.5% |
Where the Ceará audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ceará | ~3M | 14.43× | |
| 02 | Piauí | ~50K | 0.78× | |
| 03 | Rio Grande do Norte | ~60K | 0.75× | |
| 04 | Maranhão | ~80K | 0.64× | |
| 05 | Bahia | ~200K | 0.62× | |
| 06 | Pernambuco | ~100K | 0.61× | |
| 07 | Amazonas | ~50K | 0.60× | |
| 08 | Paraíba | ~60K | 0.59× | |
| 09 | Alagoas | ~40K | 0.56× | |
| 10 | Rio Grande do Sul | ~100K | 0.51× | |
| 11 | Pará | ~80K | 0.51× | |
| 12 | Roraima | ~7K | 0.50× | |
| 13 | Minas Gerais | ~200K | 0.46× | |
| 14 | Sergipe | ~20K | 0.46× | |
| 15 | Rio de Janeiro | ~200K | 0.45× | |
| 16 | Tocantins | ~10K | 0.44× | |
| 17 | Acre | ~7K | 0.44× | |
| 18 | Espírito Santo | ~40K | 0.42× | |
| 19 | Amapá | ~7K | 0.41× | |
| 20 | Goiás | ~70K | 0.40× | |
| 21 | Mato Grosso | ~40K | 0.40× | |
| 22 | Rondônia | ~20K | 0.40× | |
| 23 | Federal District | ~30K | 0.39× | |
| 24 | São Paulo | ~500K | 0.38× | |
| 25 | Mato Grosso do Sul | ~30K | 0.37× | |
| 26 | Santa Catarina | ~70K | 0.33× | |
| 27 | Paraná | ~90K | 0.30× |
The strongest cross-interests of the Ceará audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kite | Sports | 11.67× | ||
| 02 | Mundo Verde | Business & Career | 8.74× | ||
| 03 | Fortaleza | Travel & Leisure | 7.20× | ||
| 04 | Jijoca de Jericoacoara | Travel & Leisure | 6.63× | ||
| 05 | Broth | Food & Beverages | 6.26× | ||
| 06 | Clube Náutico Capibaribe | Sports | 4.87× | ||
| 07 | São João, Pernambuco | Travel & Leisure | 4.30× | ||
| 08 | Ceará Sporting Club | Sports | 3.86× | ||
| 09 | Isan | Travel & Leisure | 3.34× | ||
| 10 | Northeast Region, Brazil | Travel & Leisure | 3.31× | ||
| 11 | Fortaleza Esporte Clube | Sports | 3.18× | ||
| 12 | Enel | Home & Garden | 2.46× | ||
| 13 | Esporte Clube Vitória | Sports | 2.07× | ||
| 14 | Forró | Music & Radio | 1.93× | ||
| 15 | Regions of Brazil | Travel & Leisure | 1.84× | ||
| 16 | Sport Club do Recife | Sports | 1.77× | ||
| 17 | Brasília | Travel & Leisure | 1.74× | ||
| 18 | Cable television | Technology & Electronics | 1.72× | ||
| 19 | Portuguese Empire | Politics & Society | 1.63× | ||
| 20 | Esporte Clube Bahia | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.17× | |
| Risk Appetite | THRILL | 1.13× | |
| Creativity | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.92× | |
| Pet Ownership | JOY | 0.92× | |
| Early Adopter Mentality | POWER | 0.94× |
Ceará has an estimated audience of 4,778,948 people in Brazil, concentrated in Ceará and São Paulo.
54.7% of Ceará fans are female, 45.3% are male, with an average age of 38.2 years.
Ceará fans show strongest brand affinity for Fortaleza (7.2×), Ceará Sporting Club (3.86×), and Fortaleza Esporte Clube (3.18×) over the country average.
Ceará fans in Brazil are most concentrated in Ceará (reach ~3M), São Paulo (reach ~500K), and Minas Gerais (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Ceará itself, the audience over-indexes on Ceará Sporting Club (3.86×), Fortaleza Esporte Clube (3.18×), Northeast Region, Brazil (3.31×), and Esporte Clube Vitória (2.07×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Ceará. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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