A data profile of the people who buy, follow and care about Forró in Brazil — modelled from more than twelve digital signal sources. Forró has an estimated audience of 10,950,609 people in Brazil.
The average Forró fan in Brazil is 39.1 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Polka, Comedy movies, Video, with strongest over-indexing on Polka (3.94× the country average).
Demographically, the Forró audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Forró fan in Brazil is more female, around 39.1 years old, with strong Tradition tendencies and a notable affinity for Polka.
The key figures that characterise the Forró profile in Brazil.
56.4% are female, 43.6% are male, average age 39.1.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 39.1 |
| Estimated audience size | 10,950,609 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Forró audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 72.7% |
| Argentina | 4.3% |
| Portugal | 3.5% |
Where the Forró audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Roraima | ~50K | 1.69× | |
| 02 | Maranhão | ~400K | 1.50× | |
| 03 | Piauí | ~200K | 1.48× | |
| 04 | Ceará | ~700K | 1.41× | |
| 05 | Tocantins | ~100K | 1.36× | |
| 06 | Sergipe | ~200K | 1.33× | |
| 07 | Rondônia | ~100K | 1.22× | |
| 08 | Paraíba | ~300K | 1.21× | |
| 09 | Alagoas | ~200K | 1.18× | |
| 10 | Acre | ~40K | 1.16× | |
| 11 | Pará | ~400K | 1.14× | |
| 12 | Pernambuco | ~600K | 1.10× | |
| 13 | Amazonas | ~200K | 1.10× | |
| 14 | Bahia | ~800K | 1.08× | |
| 15 | Rio Grande do Norte | ~200K | 1.05× | |
| 16 | Goiás | ~400K | 0.90× | |
| 17 | Amapá | ~30K | 0.86× | |
| 18 | Espírito Santo | ~200K | 0.81× | |
| 19 | Mato Grosso | ~200K | 0.76× | |
| 20 | Minas Gerais | ~800K | 0.74× | |
| 21 | Mato Grosso do Sul | ~100K | 0.72× | |
| 22 | Federal District | ~100K | 0.63× | |
| 23 | São Paulo | ~1.5M | 0.54× | |
| 24 | Rio de Janeiro | ~500K | 0.51× | |
| 25 | Santa Catarina | ~200K | 0.49× | |
| 26 | Rio Grande do Sul | ~300K | 0.45× | |
| 27 | Paraná | ~300K | 0.42× |
The strongest cross-interests of the Forró audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frevo | Music & Radio | 5.27× | ||
| 02 | Miles Teller | Movies & TV | 5.27× | ||
| 03 | Polka | Music & Radio | 3.94× | ||
| 04 | Romantic music | Music & Radio | 3.24× | ||
| 05 | São João, Pernambuco | Travel & Leisure | 3.22× | ||
| 06 | Eduardo Costa | Music & Radio | 2.67× | ||
| 07 | Bossa nova | Music & Radio | 2.16× | ||
| 08 | Samba | Music & Radio | 2.03× | ||
| 09 | Dance | Business & Career | 1.93× | ||
| 10 | Radio broadcasting | Music & Radio | 1.93× | ||
| 11 | Agronomy | Home & Garden | 1.80× | ||
| 12 | Preta Gil | Music & Radio | 1.76× | ||
| 13 | Friendship | Kids & Family | 1.73× | ||
| 14 | Music videos | Music & Radio | 1.67× | ||
| 15 | Northeast Region, Brazil | Travel & Leisure | 1.65× | ||
| 16 | Agriculture | Business & Career | 1.59× | ||
| 17 | Localiza | Cars & Mobility | 1.58× | ||
| 18 | Industry | Business & Career | 1.57× | ||
| 19 | Comedy movies | Movies & TV | 1.53× | ||
| 20 | Video | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.35× | |
| Community Orientation | OPEN | 1.19× | |
| Risk Appetite | THRILL | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.86× | |
| Travelling | THRILL | 0.86× |
Forró has an estimated audience of 10,950,609 people in Brazil, concentrated in São Paulo and Minas Gerais.
56.4% of Forró fans are female, 43.6% are male, with an average age of 39.1 years.
Forró fans show strongest brand affinity for Polka (3.94×), Comedy movies (1.53×), and Video (1.53×) over the country average.
Forró fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~800K), and Bahia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Forró itself, the audience over-indexes on Comedy movies (1.53×), Video (1.53×), Preta Gil (1.76×), and Samba (2.03×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Forró. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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