A data profile of the people who buy, follow and care about Agronomy in Brazil — modelled from more than twelve digital signal sources. Agronomy has an estimated audience of 10,188,510 people in Brazil.
Agronomy has an estimated audience of 10,188,510 people in Brazil. 44.3% are female, 55.7% are male, average age 42.3. Top brand affinities: Country music, Rock music, Fertilizer, Localiza, MSN.
Top brand affinities include Country music, Rock music, Fertilizer, with strongest over-indexing on Country music (1.63× the country average).
Demographically, the Agronomy audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Agronomy fan in Brazil is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Country music.
The key figures that characterise the Agronomy profile in Brazil.
44.3% are female, 55.7% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 42.3 |
| Estimated audience size | 10,188,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 16% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Agronomy audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 13.7% |
| India | 5.8% |
The strongest cross-interests of the Agronomy audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fertilizer | Home & Garden | 3.23× | ||
| 02 | Used Cars | Cars & Mobility | 2.92× | ||
| 03 | Forestry | Home & Garden | 2.60× | ||
| 04 | Masonry | Home & Garden | 2.46× | ||
| 05 | Jeep Compass | Cars & Mobility | 2.36× | ||
| 06 | Al Pacino | Movies & TV | 2.31× | ||
| 07 | Chevrolet Onix | Cars & Mobility | 2.18× | ||
| 08 | Petrobras | Cars & Mobility | 2.12× | ||
| 09 | Eduardo Costa | Music & Radio | 2.07× | ||
| 10 | Localiza | Cars & Mobility | 1.99× | ||
| 11 | MSN | News | 1.83× | ||
| 12 | Forró | Music & Radio | 1.80× | ||
| 13 | Enel | Home & Garden | 1.73× | ||
| 14 | Public transport | Cars & Mobility | 1.71× | ||
| 15 | Google Maps | Internet & Social Media | 1.70× | ||
| 16 | Arsenal F.C. | Sports | 1.66× | ||
| 17 | Country music | Music & Radio | 1.63× | ||
| 18 | Sweepstakes | Games | 1.62× | ||
| 19 | Wikipedia | Internet & Social Media | 1.59× | ||
| 20 | Rock music | Music & Radio | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.87× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Family Orientation | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.84× | |
| Indulgence | JOY | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Agronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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