Agronomy Audience in Brazil
Agronomy has an estimated audience of 10,188,510 people in Brazil. 44.3% are female, 55.7% are male, average age 42.3. Top brand affinities: Nature, Localiza, Forró, Fertilizer, Mixed martial arts.
Top brand affinities include Nature, Localiza, Forró, with strongest over-indexing on Nature (1.81× the country average). Demographically, the Agronomy audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Patriotism.
Category: Home & Garden · Type: Topic · Subtype: Field of study
Demographics of Agronomy fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 42.3 |
| Estimated audience size | 10,188,510 |
Audience persona
The typical Agronomy fan in Brazil is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Nature.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nature | 1.81× | Home & Garden |
| Localiza | 2.4× | Cars & Mobility |
| Forró | 2.37× | Music & Radio |
| Fertilizer | 3.27× | Home & Garden |
| Mixed martial arts | 2.9× | Sports |
| University | 1.62× | Business & Career |
| Jeep Compass | 2.73× | Cars & Mobility |
| Dogs | 1.54× | Pets & Animals |
| Atacadão | 1.71× | Shopping |
| Organic farming | 1.71× | Food & Beverages |
| Milk | 1.73× | Food & Beverages |
| Netshoes | 1.5× | Shopping |
| Enel | 1.68× | Home & Garden |
| Chevrolet Onix | 2.6× | Cars & Mobility |
| Eduardo Costa | 2.22× | Music & Radio |
| Google Maps | 1.6× | Internet & Social Media |
| Forestry | 2.67× | Home & Garden |
| Wikipedia | 1.63× | Internet & Social Media |
| Sweepstakes | 1.79× | Games |
| Massey Ferguson | 3.5× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.35 |
| Patriotism | CONSERVATISM | 1.3 |
| Family Orientation | CONSERVATISM | 1.29 |
| Urban Lifestyle | OPEN | 1.26 |
| Quality Awareness | PREMIUM | 1.21 |
| Risk Appetite | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 13.7% |
| India | 5.8% |
See Agronomy audiences in other countries
More Field of study audiences in Brazil
- Music (40,781,319)
- Politics and social issues (32,209,976)
- Psychology (26,504,100)
- Education (25,462,598)
- Architecture (22,995,552)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Agronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.