Rascasse Audience Intelligence

Agronomy Audience in Germany

A data profile of the people who buy, follow and care about Agronomy in Germany — modelled from more than twelve digital signal sources. Agronomy has an estimated audience of 2,542,677 people in Germany.

#108among Field of study in Germany#1558among Topic in Germany#214in Home & Garden

The average Agronomy fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Deere, Forestry, Fertilizer, with strongest over-indexing on John Deere (17.35× the country average).

Demographically, the Agronomy audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Agronomy fan in Germany is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for John Deere.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agronomy profile in Germany.

Audience size
2.5M
in Germany
Gender
36.8%♀
63.2% male
Age
40.7
average years
Country rank
#2600
Topic in Germany
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Agronomy fans

36.8% are female, 63.2% are male, average age 40.7.

Fig. 02

Gender split

36.8%
Female
63.2%
Male
Demographic split for Agronomy audience in Germany
MetricValue
Female36.8%
Male63.2%
Average age40.7
Estimated audience size2,542,677
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Agronomy audience in Germany
Age bracketShare%
16-1918%
20-2915%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

3.6%

of the worldwide Agronomy audience comes from Germany.

Worldwide audience distribution share by country for Agronomy
CountryShare
Brazil14.3%
United States13.7%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agronomy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Agronomy fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.32×
02Bremen~30K1.29×
03Saarland~40K1.16×
04Hessen~200K1.15×
05Mecklenburg-Vorpommern~50K1.02×
06Hamburg~60K1.01×
07Thüringen~60K0.98×
08Brandenburg~80K0.97×
09Sachsen-Anhalt~60K0.97×
10Rheinland-Pfalz~100K0.91×
11Sachsen~100K0.90×
12Bayern~400K0.88×
13Schleswig-Holstein~80K0.88×
14Baden-Württemberg~300K0.85×
15Niedersachsen~200K0.82×
16Nordrhein-Westfalen~500K0.81×
Fig. 06

Affinity by region

Affinity by region — Agronomy, Germany
0.81×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agronomy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agronomy audience
#·InterestCategoryAffinity×
01John DeereCars & Mobility17.35×
02Farming SimulatorGames13.51×
03EniCars & Mobility12.74×
04HusqvarnaHome & Garden10.59×
05FertilizerHome & Garden10.17×
06ForestryHome & Garden7.98×
07WürthHome & Garden6.62×
08StihlHome & Garden6.12×
09Drill bitHome & Garden5.93×
10Window blindHome & Garden5.23×
11Lawn mowerHome & Garden5.19×
12MakitaHome & Garden4.86×
13Ornamental plantHome & Garden4.37×
14Garden centreHome & Garden2.94×
15Solar energyHome & Garden2.80×
16NatureHome & Garden2.71×
17Organic farmingFood & Beverages2.51×
18VacationsTravel & Leisure2.37×
19Müller (company)Food & Beverages1.87×
20FamilyKids & Family1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agronomy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agronomy audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.92×
DIY MentalityTHRILL1.62×
Quality AwarenessPREMIUM1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agronomy audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.81×
Luxury OrientationPREMIUM0.82×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Agronomy have in Germany?

Agronomy has an estimated audience of 2,542,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Agronomy fans?

36.8% of Agronomy fans are female, 63.2% are male, with an average age of 40.7 years.

03

Which brands do Agronomy fans like most?

Agronomy fans show strongest brand affinity for John Deere (17.35×), Forestry (7.98×), and Fertilizer (10.17×) over the country average.

04

Where do Agronomy fans live in Germany?

Agronomy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Agronomy fans also like?

Beyond Agronomy itself, the audience over-indexes on Forestry (7.98×), Fertilizer (10.17×), Husqvarna (10.59×), and Nature (2.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Agronomy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Agronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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