Agronomy Audience in Germany
Agronomy has an estimated audience of 2,542,677 people in Germany. 36.8% are female, 63.2% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Forestry, John Deere, Tagesschau, Hygiene, Fertilizer.
The average Agronomy fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Forestry, John Deere, Tagesschau, with strongest over-indexing on Forestry (8.02× the country average). Demographically, the Agronomy audience skews more male with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Field of study
Demographics of Agronomy fans
| Metric | Value |
|---|---|
| Female | 36.8% |
| Male | 63.2% |
| Average age | 40.7 |
| Estimated audience size | 2,542,677 |
Audience persona
The typical Agronomy fan in Germany is more male, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Forestry.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 443,328 | 0.8× |
| Bayern | 370,416 | 0.91× |
| Baden-Württemberg | 290,072 | 0.84× |
| Hessen | 254,328 | 1.31× |
| Berlin | 189,960 | 1.67× |
| Niedersachsen | 161,575 | 0.65× |
| Rheinland-Pfalz | 95,730 | 0.75× |
| Sachsen | 56,994 | 0.46× |
| Thüringen | 56,937 | 0.88× |
| Hamburg | 55,372 | 0.96× |
| Sachsen-Anhalt | 55,297 | 0.84× |
| Brandenburg | 53,692 | 0.68× |
| Mecklenburg-Vorpommern | 48,634 | 1× |
| Saarland | 48,347 | 1.55× |
| Schleswig-Holstein | 47,467 | 0.52× |
| Bremen | 47,445 | 2.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forestry | 8.02× | Home & Garden |
| John Deere | 8.7× | Cars & Mobility |
| Tagesschau | 2.25× | Movies & TV |
| Hygiene | 3.55× | Beauty & Wellness |
| Fertilizer | 7.17× | Home & Garden |
| Husqvarna | 8.2× | Home & Garden |
| Family | 1.8× | Kids & Family |
| Window blind | 6.03× | Home & Garden |
| Aluminium | 4.28× | Home & Garden |
| Catering | 3.97× | Food & Beverages |
| Food industry | 5.29× | Food & Beverages |
| Ornamental plant | 3.08× | Home & Garden |
| Vacations | 2.38× | Travel & Leisure |
| Drill bit | 5.9× | Home & Garden |
| Maine Coon | 3.66× | Pets & Animals |
| FC Bayern Munich | 1.51× | Sports |
| Vacation rental | 3.39× | Travel & Leisure |
| Spiegel Online | 1.67× | News |
| Walking | 3.43× | Sports |
| Stuttgart | 2.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.9 |
| Patriotism | CONSERVATISM | 1.8 |
| Tradition | CONSERVATISM | 1.47 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Pet Ownership | JOY | 1.24 |
| Sports Activity | POWER | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 14.3% |
| United States | 13.7% |
| India | 5.8% |
See Agronomy audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Agronomy have in Germany?
Agronomy has an estimated audience of 2,542,677 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Agronomy fans?
36.8% of Agronomy fans are female, 63.2% are male, with an average age of 40.7 years.
Which brands do Agronomy fans like most?
Agronomy fans show strongest brand affinity for Forestry (8.02×), John Deere (8.7×), and Tagesschau (2.25×) over the country average.
Where do Agronomy fans live in Germany?
Agronomy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 443,328), Bayern (reach 370,416), and Baden-Württemberg (reach 290,072). These three regions account for the largest share of the active audience.
What other brands do Agronomy fans also like?
Beyond Agronomy itself, the audience over-indexes on John Deere (8.7×), Tagesschau (2.25×), Hygiene (3.55×), and Fertilizer (7.17×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agronomy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.