Window blind Audience in Germany
Window blind has an estimated audience of 1,898,249 people in Germany. 65.7% are female, 34.3% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ostermann, Window shutter, Clothes iron, Drutex, Ryanair.
The average Window blind fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ostermann, Window shutter, Clothes iron, with strongest over-indexing on Ostermann (259.56× the country average). Demographically, the Window blind audience skews more female with an average age of 38.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Window blind fans
| Metric | Value |
|---|---|
| Female | 65.7% |
| Male | 34.3% |
| Average age | 38.8 |
| Estimated audience size | 1,898,249 |
Audience persona
The typical Window blind fan in Germany is more female, around 38.8 years old, with strong DIY Mentality tendencies and a notable affinity for Ostermann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 429,838 | 1.03× |
| Bayern | 275,348 | 0.9× |
| Baden-Württemberg | 242,337 | 0.94× |
| Niedersachsen | 240,404 | 1.3× |
| Hessen | 127,939 | 0.88× |
| Berlin | 107,234 | 1.26× |
| Sachsen | 98,456 | 1.06× |
| Brandenburg | 75,752 | 1.29× |
| Rheinland-Pfalz | 72,719 | 0.76× |
| Schleswig-Holstein | 72,381 | 1.06× |
| Hamburg | 48,579 | 1.13× |
| Sachsen-Anhalt | 44,901 | 0.91× |
| Thüringen | 41,791 | 0.86× |
| Mecklenburg-Vorpommern | 33,348 | 0.92× |
| Saarland | 17,371 | 0.75× |
| Bremen | 15,095 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ostermann | 259.56× | Shopping |
| Window shutter | 80.85× | Home & Garden |
| Clothes iron | 118.31× | Fashion & Accessoires |
| Drutex | 260.49× | Home & Garden |
| Ryanair | 18.72× | Travel & Leisure |
| Novoferm | 177.01× | Home & Garden |
| IPKO | 91.47× | Business & Career |
| Schüco | 106.63× | Home & Garden |
| Curtain | 22.55× | Home & Garden |
| Comfort | 36.3× | Travel & Leisure |
| EasyJet | 16.92× | Travel & Leisure |
| Mitsubishi Outlander | 35.5× | Cars & Mobility |
| Window | 12.96× | Home & Garden |
| Kazakhstan | 16.64× | Travel & Leisure |
| Eurowings | 7.24× | Travel & Leisure |
| English as a second or foreign language | 19.23× | Business & Career |
| Door | 11.11× | Home & Garden |
| Clothes dryer | 20× | Home & Garden |
| Cutlery | 16.41× | Home & Garden |
| Volvo XC90 | 22.21× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.87 |
| Quality Awareness | PREMIUM | 2.54 |
| Design Affinity | PREMIUM | 2.39 |
| Luxury Orientation | PREMIUM | 1.94 |
| Sustainability | BALANCE | 1.73 |
| Convenience Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 70.0% |
| United States | 4.7% |
| United Kingdom | 3.0% |
See Window blind audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Window blind have in Germany?
Window blind has an estimated audience of 1,898,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Window blind fans?
65.7% of Window blind fans are female, 34.3% are male, with an average age of 38.8 years.
Which brands do Window blind fans like most?
Window blind fans show strongest brand affinity for Ostermann (259.56×), Window shutter (80.85×), and Clothes iron (118.31×) over the country average.
Where do Window blind fans live in Germany?
Window blind fans in Germany are most concentrated in Nordrhein-Westfalen (reach 429,838), Bayern (reach 275,348), and Baden-Württemberg (reach 242,337). These three regions account for the largest share of the active audience.
What other brands do Window blind fans also like?
Beyond Window blind itself, the audience over-indexes on Window shutter (80.85×), Clothes iron (118.31×), Drutex (260.49×), and Ryanair (18.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Window blind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.