Rascasse Audience Intelligence

Window blind Audience in Germany

A data profile of the people who buy, follow and care about Window blind in Germany — modelled from more than twelve digital signal sources. Window blind has an estimated audience of 1,898,249 people in Germany.

#2025among Topic in Germany#274in Home & Garden

The average Window blind fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Ostermann, Window shutter, Clothes iron, with strongest over-indexing on Ostermann (259.56× the country average).

Demographically, the Window blind audience skews more female with an average age of 38.8, and over-indexes on personality traits such as DIY Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Window blind fan in Germany is more female, around 38.8 years old, with strong DIY Mentality tendencies and a notable affinity for Ostermann.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Window blind profile in Germany.

Audience size
1.9M
in Germany
Gender
65.7%♀
34.3% male
Age
38.8
average years
Country rank
#3536
Topic in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Window blind fans

65.7% are female, 34.3% are male, average age 38.8.

Fig. 02

Gender split

65.7%
Female
34.3%
Male
Demographic split for Window blind audience in Germany
MetricValue
Female65.7%
Male34.3%
Average age38.8
Estimated audience size1,898,249
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Window blind audience in Germany
Age bracketShare%
16-1917%
20-2923%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

1.5%

of the worldwide Window blind audience comes from Germany.

Worldwide audience distribution share by country for Window blind
CountryShare
China69.7%
United States4.6%
United Kingdom3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Window blind audience in Germany is strongest.

Fig. 05

Top regions by affinity

Window blind fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.29×
02Brandenburg~80K1.28×
03Berlin~100K1.18×
04Hamburg~50K1.10×
05Sachsen~100K1.09×
06Schleswig-Holstein~70K1.04×
07Nordrhein-Westfalen~400K1.02×
08Bremen~20K0.99×
09Mecklenburg-Vorpommern~30K0.96×
10Sachsen-Anhalt~50K0.95×
11Baden-Württemberg~200K0.91×
12Thüringen~40K0.90×
13Hessen~100K0.88×
14Bayern~300K0.87×
15Saarland~20K0.81×
16Rheinland-Pfalz~70K0.78×
Fig. 06

Affinity by region

Affinity by region — Window blind, Germany
0.78×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Window blind audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Window blind audience
#·InterestCategoryAffinity×
01DrutexHome & Garden260.49×
02OstermannShopping259.56×
03NovofermHome & Garden177.01×
04Clothes ironFashion & Accessoires118.31×
05SchücoHome & Garden106.63×
06IPKOBusiness & Career91.47×
07Window shutterHome & Garden80.85×
08ComfortTravel & Leisure36.30×
09Mitsubishi OutlanderCars & Mobility35.50×
10SnusFood & Beverages31.97×
11CurtainHome & Garden22.55×
12Clothes dryerHome & Garden20.00×
13English as a second or foreign languageBusiness & Career19.23×
14RyanairTravel & Leisure18.72×
15EasyJetTravel & Leisure16.92×
16KazakhstanTravel & Leisure16.64×
17CutleryHome & Garden16.41×
18WindowHome & Garden12.96×
19DoorHome & Garden11.11×
20EurowingsTravel & Leisure7.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Window blind audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Window blind audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.60×
Career OrientationPOWER1.59×
Convenience OrientationPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Window blind audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Community OrientationOPEN0.58×
MindfulnessBALANCE0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Window blind have in Germany?

Window blind has an estimated audience of 1,898,249 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Window blind fans?

65.7% of Window blind fans are female, 34.3% are male, with an average age of 38.8 years.

03

Which brands do Window blind fans like most?

Window blind fans show strongest brand affinity for Ostermann (259.56×), Window shutter (80.85×), and Clothes iron (118.31×) over the country average.

04

Where do Window blind fans live in Germany?

Window blind fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Niedersachsen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Window blind fans also like?

Beyond Window blind itself, the audience over-indexes on Window shutter (80.85×), Clothes iron (118.31×), Drutex (260.49×), and Ryanair (18.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Window blind audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Window blind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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