A data profile of the people who buy, follow and care about English as a second or foreign language in Germany — modelled from more than twelve digital signal sources. English as a second or foreign language has an estimated audience of 1,245,452 people in Germany.
The average English as a second or foreign language fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The key figures that characterise the English as a second or foreign language profile in Germany.
61.0% are female, 39.0% are male, average age 36.2.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 36.2 |
| Estimated audience size | 1,245,452 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 23% | |
| 30-39 | 23% | |
| 40-49 | 19% | |
| 50+ | 12% |
of the worldwide English as a second or foreign language audience comes from Germany.
| Country | Share |
|---|---|
| Japan | 26.1% |
| China | 6.9% |
| United States | 5.4% |
Where the English as a second or foreign language audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.42× | |
| 02 | Saarland | ~20K | 1.28× | |
| 03 | Mecklenburg-Vorpommern | ~30K | 1.11× | |
| 04 | Thüringen | ~30K | 1.06× | |
| 05 | Sachsen-Anhalt | ~30K | 1.04× | |
| 06 | Brandenburg | ~40K | 0.99× | |
| 07 | Schleswig-Holstein | ~40K | 0.95× | |
| 08 | Hamburg | ~30K | 0.95× | |
| 09 | Rheinland-Pfalz | ~60K | 0.93× | |
| 10 | Sachsen | ~60K | 0.92× | |
| 11 | Berlin | ~50K | 0.90× | |
| 12 | Hessen | ~80K | 0.89× | |
| 13 | Niedersachsen | ~100K | 0.87× | |
| 14 | Baden-Württemberg | ~100K | 0.83× | |
| 15 | Bayern | ~200K | 0.80× | |
| 16 | Nordrhein-Westfalen | ~200K | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for English as a second or foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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