English as a second or foreign language Audience in Germany
English as a second or foreign language has an estimated audience of 1,245,452 people in Germany. 61.0% are female, 39.0% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Hessen.
The average English as a second or foreign language fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Demographically, the English as a second or foreign language audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Risk Appetite.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of English as a second or foreign language fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 36.2 |
| Estimated audience size | 1,245,452 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 91,463 | 0.34× |
| Bayern | 68,524 | 0.34× |
| Hessen | 65,091 | 0.69× |
| Baden-Württemberg | 57,654 | 0.34× |
| Thüringen | 42,341 | 1.33× |
| Sachsen-Anhalt | 39,252 | 1.22× |
| Rheinland-Pfalz | 37,553 | 0.6× |
| Saarland | 37,042 | 2.42× |
| Mecklenburg-Vorpommern | 36,988 | 1.56× |
| Brandenburg | 36,381 | 0.94× |
| Berlin | 36,177 | 0.65× |
| Bremen | 34,991 | 3.29× |
| Niedersachsen | 34,408 | 0.28× |
| Sachsen | 32,677 | 0.53× |
| Schleswig-Holstein | 32,163 | 0.72× |
| Hamburg | 21,165 | 0.75× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.61 |
| Risk Appetite | THRILL | 1.49 |
| Price Sensitivity | PREMIUM | 1.49 |
| Career Orientation | POWER | 1.43 |
| Quality Awareness | PREMIUM | 1.42 |
| Urban Lifestyle | OPEN | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 26.1% |
| China | 6.9% |
| United States | 5.4% |
See English as a second or foreign language audiences in other countries
- English as a second or foreign language — United States
- English as a second or foreign language — United Kingdom
- English as a second or foreign language — France
- English as a second or foreign language — Italy
- English as a second or foreign language — Spain
- English as a second or foreign language — Brazil
- English as a second or foreign language — Japan
- English as a second or foreign language — South Korea
- English as a second or foreign language — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for English as a second or foreign language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.