Music Audience in Germany
Music has an estimated audience of 36,021,785 people in Germany. 52.1% are female, 47.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Music fan in Germany is 38.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Music audience skews balanced with an average age of 38.4, and over-indexes on personality traits such as Price Sensitivity, Career Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Music fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 38.4 |
| Estimated audience size | 36,021,785 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 8,467,443 | 1.07× |
| Bayern | 5,112,343 | 0.88× |
| Baden-Württemberg | 4,036,486 | 0.82× |
| Niedersachsen | 3,618,953 | 1.03× |
| Hessen | 3,160,739 | 1.15× |
| Sachsen | 2,110,100 | 1.19× |
| Rheinland-Pfalz | 1,677,584 | 0.93× |
| Berlin | 1,487,008 | 0.92× |
| Brandenburg | 1,372,744 | 1.23× |
| Schleswig-Holstein | 1,250,370 | 0.97× |
| Thüringen | 1,184,609 | 1.29× |
| Sachsen-Anhalt | 1,021,447 | 1.09× |
| Mecklenburg-Vorpommern | 814,733 | 1.18× |
| Hamburg | 655,704 | 0.81× |
| Saarland | 427,668 | 0.97× |
| Bremen | 257,692 | 0.84× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.23 |
| Career Orientation | POWER | 1.12 |
| Indulgence | JOY | 1.1 |
| Spirituality | BALANCE | 1.07 |
| LGBTQ+ Identity | OPEN | 0.95 |
| Family Orientation | CONSERVATISM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.2% |
| Japan | 7.1% |
| India | 5.8% |
See Music audiences in other countries
More Field of study audiences in Germany
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
- Education (14,593,057)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.