A data profile of the people who buy, follow and care about Music in Spain — modelled from more than twelve digital signal sources. Music has an estimated audience of 25,479,470 people in Spain.
The average Music fan in Spain is 42.9 years old, balanced, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
The key figures that characterise the Music profile in Spain.
54.0% are female, 46.0% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 42.9 |
| Estimated audience size | 25,479,470 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Music audience comes from Spain.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 7.1% |
| India | 5.8% |
Where the Music audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~500K | 1.65× | |
| 02 | Canary Islands | ~1.5M | 1.31× | |
| 03 | Region of Murcia | ~1M | 1.31× | |
| 04 | Balearic Islands | ~900K | 1.22× | |
| 05 | Catalonia | ~5M | 1.11× | |
| 06 | Comunidad Valenciana | ~3M | 1.07× | |
| 07 | Community of Madrid | ~4M | 0.99× | |
| 08 | Andalusia | ~5M | 0.98× | |
| 09 | Basque Autonomous Country | ~900K | 0.90× | |
| 10 | La Rioja | ~100K | 0.90× | |
| 11 | Galicia | ~1M | 0.88× | |
| 12 | Aragon | ~600K | 0.88× | |
| 13 | Castile and León | ~900K | 0.85× | |
| 14 | Castilla-La Mancha | ~900K | 0.84× | |
| 15 | Cantabria | ~300K | 0.83× | |
| 16 | Principality of Asturias | ~500K | 0.77× | |
| 17 | Extremadura | ~400K | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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