A data profile of the people who buy, follow and care about Music in India — modelled from more than twelve digital signal sources. Music has an estimated audience of 45,320,072 people in India.
The average Music fan in India is 31.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
The key figures that characterise the Music profile in India.
26.0% are female, 74.0% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 31.6 |
| Estimated audience size | 45,320,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 10% | |
| 50+ | 8% |
of the worldwide Music audience comes from India.
| Country | Share |
|---|---|
| United States | 23.1% |
| Japan | 7.1% |
| India | 5.8% |
Where the Music audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tripura | ~90K | 1.44× | |
| 02 | Bihar | ~1M | 1.34× | |
| 03 | Madhya Pradesh | ~1M | 1.25× | |
| 04 | Assam | ~600K | 1.21× | |
| 05 | Rajasthan | ~1M | 1.13× | |
| 06 | Odisha | ~500K | 1.11× | |
| 07 | Meghalaya | ~50K | 1.09× | |
| 08 | Andhra Pradesh | ~600K | 1.08× | |
| 09 | Gujarat | ~1.5M | 1.06× | |
| 10 | Nagaland | ~30K | 1.05× | |
| 11 | Uttar Pradesh | ~2.5M | 1.03× | |
| 12 | West Bengal | ~1.5M | 0.99× | |
| 13 | Maharashtra | ~2M | 0.98× | |
| 14 | Telangana | ~600K | 0.98× | |
| 15 | Chhattisgarh | ~300K | 0.98× | |
| 16 | Karnataka | ~1M | 0.97× | |
| 17 | Haryana | ~600K | 0.97× | |
| 18 | Jharkhand | ~400K | 0.95× | |
| 19 | Jammu and Kashmir | ~200K | 0.94× | |
| 20 | Tamil Nadu | ~1M | 0.90× | |
| 21 | Punjab (region) | ~500K | 0.90× | |
| 22 | Himachal Pradesh | ~200K | 0.90× | |
| 23 | Uttarakhand | ~200K | 0.89× | |
| 24 | Kerala | ~600K | 0.87× | |
| 25 | Arunachal Pradesh | ~20K | 0.87× | |
| 26 | Manipur | ~50K | 0.83× | |
| 27 | Goa | ~40K | 0.81× | |
| 28 | Mizoram | ~20K | 0.80× | |
| 29 | Sikkim | ~20K | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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