A data profile of the people who buy, follow and care about Education in India — modelled from more than twelve digital signal sources. Education has an estimated audience of 28,540,480 people in India.
The average Education fan in India is 33.1 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Madhya Pradesh.
Top brand affinities include Motivation, Bhojpuri language, Virtual private network, with strongest over-indexing on Motivation (1.52× the country average).
Demographically, the Education audience skews more male with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Education fan in India is more male, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for Motivation.
The key figures that characterise the Education profile in India.
24.3% are female, 75.7% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 33.1 |
| Estimated audience size | 28,540,480 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Education audience comes from India.
| Country | Share |
|---|---|
| United States | 24.7% |
| India | 6.7% |
| Brazil | 6.0% |
Where the Education audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~900K | 1.70× | |
| 02 | Bihar | ~900K | 1.56× | |
| 03 | Assam | ~400K | 1.51× | |
| 04 | Jammu and Kashmir | ~200K | 1.38× | |
| 05 | Rajasthan | ~800K | 1.30× | |
| 06 | Jharkhand | ~300K | 1.26× | |
| 07 | Tripura | ~50K | 1.19× | |
| 08 | Uttar Pradesh | ~1.5M | 1.13× | |
| 09 | Chhattisgarh | ~200K | 1.10× | |
| 10 | Odisha | ~300K | 1.04× | |
| 11 | Meghalaya | ~30K | 1.04× | |
| 12 | Arunachal Pradesh | ~20K | 1.04× | |
| 13 | Maharashtra | ~1.5M | 0.99× | |
| 14 | West Bengal | ~900K | 0.99× | |
| 15 | Nagaland | ~20K | 0.96× | |
| 16 | Uttarakhand | ~100K | 0.92× | |
| 17 | Himachal Pradesh | ~100K | 0.88× | |
| 18 | Punjab (region) | ~300K | 0.84× | |
| 19 | Sikkim | ~10K | 0.84× | |
| 20 | Manipur | ~30K | 0.82× | |
| 21 | Tamil Nadu | ~500K | 0.80× | |
| 22 | Haryana | ~300K | 0.79× | |
| 23 | Andhra Pradesh | ~300K | 0.79× | |
| 24 | Gujarat | ~600K | 0.78× | |
| 25 | Telangana | ~300K | 0.78× | |
| 26 | Karnataka | ~500K | 0.74× | |
| 27 | Mizoram | ~10K | 0.71× | |
| 28 | Goa | ~20K | 0.67× | |
| 29 | Kerala | ~300K | 0.65× |
The strongest cross-interests of the Education audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Country Inns & Suites | Travel & Leisure | 2.06× | ||
| 02 | Pernod Ricard | Food & Beverages | 1.81× | ||
| 03 | Morphy Richards | Technology & Electronics | 1.78× | ||
| 04 | Commercial bank | Business & Career | 1.77× | ||
| 05 | Industrial technology | Topic | 1.77× | ||
| 06 | Bank of India | Business & Career | 1.72× | ||
| 07 | Bhojpuri language | Politics & Society | 1.69× | ||
| 08 | Royal Stag | Food & Beverages | 1.68× | ||
| 09 | Stayfree | Beauty & Wellness | 1.63× | ||
| 10 | Reserve Bank of India | Business & Career | 1.62× | ||
| 11 | Professional network service | Technology & Electronics | 1.59× | ||
| 12 | Family Matters | Movies & TV | 1.59× | ||
| 13 | Health education | Business & Career | 1.58× | ||
| 14 | SBI Life Insurance | Business & Career | 1.58× | ||
| 15 | Mohammed Iqbal Khan | Movies & TV | 1.58× | ||
| 16 | Injection molding | Business & Career | 1.57× | ||
| 17 | Virtual private network | Technology & Electronics | 1.55× | ||
| 18 | Wildfire | Home & Garden | 1.55× | ||
| 19 | Motivation | Business & Career | 1.52× | ||
| 20 | BYJU's | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.06× | |
| DIY Mentality | THRILL | 0.96× | |
| Price Sensitivity | PREMIUM | 0.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.65× | |
| Quality Awareness | PREMIUM | 0.65× | |
| Luxury Orientation | PREMIUM | 0.65× |
Education has an estimated audience of 28,540,480 people in India, concentrated in Uttar Pradesh and Maharashtra.
24.3% of Education fans are female, 75.7% are male, with an average age of 33.1 years.
Education fans show strongest brand affinity for Motivation (1.52×), Bhojpuri language (1.69×), and Virtual private network (1.55×) over the country average.
Education fans in India are most concentrated in Uttar Pradesh (reach ~1.5M), Maharashtra (reach ~1.5M), and Madhya Pradesh (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Education itself, the audience over-indexes on Bhojpuri language (1.69×), Virtual private network (1.55×), Bank of India (1.72×), and Commercial bank (1.77×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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