A data profile of the people who buy, follow and care about Bank of India in India — modelled from more than twelve digital signal sources. Bank of India has an estimated audience of 6,779,200 people in India.
Bank of India has an estimated audience of 6,779,200 people in India. 21.1% are female, 78.9% are male, average age 36.9. Top brand affinities: American Airlines, Air Canada, Citibank, Courtyard by Marriott, Shopping.
Top brand affinities include American Airlines, Air Canada, Citibank, with strongest over-indexing on American Airlines (18.66× the country average).
Demographically, the Bank of India audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Bank of India fan in India is more male, around 36.9 years old, with strong Career Orientation tendencies and a notable affinity for American Airlines.
The key figures that characterise the Bank of India profile in India.
21.1% are female, 78.9% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 21.1% |
| Male | 78.9% |
| Average age | 36.9 |
| Estimated audience size | 6,779,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 29% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 15% |
of the worldwide Bank of India audience comes from India.
| Country | Share |
|---|---|
| India | 94.9% |
| United States | 1.2% |
| United Kingdom | 0.8% |
The strongest cross-interests of the Bank of India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | American Airlines | Travel & Leisure | 18.66× | ||
| 02 | Air Canada | Travel & Leisure | 18.66× | ||
| 03 | Courtyard by Marriott | Travel & Leisure | 18.08× | ||
| 04 | Citibank | Business & Career | 9.57× | ||
| 05 | Day trader | Business & Career | 6.30× | ||
| 06 | HSBC | Business & Career | 5.86× | ||
| 07 | State Bank of India | Business & Career | 3.07× | ||
| 08 | Viral video | Internet & Social Media | 1.94× | ||
| 09 | Music videos | Music & Radio | 1.79× | ||
| 10 | Politics | Politics & Society | 1.75× | ||
| 11 | Education | Business & Career | 1.72× | ||
| 12 | Cosmetics | Beauty & Wellness | 1.64× | ||
| 13 | Beauty | Beauty & Wellness | 1.61× | ||
| 14 | Social media | Business & Career | 1.61× | ||
| 15 | Online shopping | Shopping | 1.58× | ||
| 16 | Shopping | Shopping | 1.57× | ||
| 17 | Vehicles | Cars & Mobility | 1.56× | ||
| 18 | Video games | Games | 1.52× | ||
| 19 | Food | Food & Beverages | 1.51× | ||
| 20 | Mobile app | Technology & Electronics | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.33× | |
| Risk Appetite | THRILL | 2.01× | |
| Convenience Orientation | PREMIUM | 1.96× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.55× | |
| Creativity | OPEN | 0.81× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bank of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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