A data profile of the people who buy, follow and care about State Bank of India in India — modelled from more than twelve digital signal sources. State Bank of India has an estimated audience of 8,704,907 people in India.
The average State Bank of India fan in India is 33.0 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Karnataka, Uttar Pradesh.
Top brand affinities include Bank of India, Commercial bank, hotstar, with strongest over-indexing on Bank of India (3.07× the country average).
Demographically, the State Bank of India audience skews more male with an average age of 33.0, and over-indexes on personality traits such as Need for Security, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical State Bank of India fan in India is more male, around 33.0 years old, with strong Need for Security tendencies and a notable affinity for Bank of India.
The key figures that characterise the State Bank of India profile in India.
28.1% are female, 71.9% are male, average age 33.0.
| Metric | Value |
|---|---|
| Female | 28.1% |
| Male | 71.9% |
| Average age | 33.0 |
| Estimated audience size | 8,704,907 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 31% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide State Bank of India audience comes from India.
| Country | Share |
|---|---|
| India | 82.5% |
| United States | 3.0% |
| United Arab Emirates | 2.2% |
Where the State Bank of India audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Karnataka | ~400K | 2.08× | |
| 02 | Maharashtra | ~800K | 1.91× | |
| 03 | Tamil Nadu | ~300K | 1.46× | |
| 04 | West Bengal | ~300K | 1.26× | |
| 05 | Goa | ~10K | 1.26× | |
| 06 | Odisha | ~100K | 1.23× | |
| 07 | Telangana | ~200K | 1.21× | |
| 08 | Chhattisgarh | ~70K | 1.17× | |
| 09 | Rajasthan | ~200K | 1.16× | |
| 10 | Kerala | ~100K | 1.15× | |
| 11 | Andhra Pradesh | ~100K | 1.15× | |
| 12 | Haryana | ~100K | 1.12× | |
| 13 | Gujarat | ~300K | 1.07× | |
| 14 | Assam | ~90K | 1.05× | |
| 15 | Jharkhand | ~70K | 1.00× | |
| 16 | Uttarakhand | ~40K | 0.97× | |
| 17 | Madhya Pradesh | ~200K | 0.96× | |
| 18 | Punjab (region) | ~100K | 0.96× | |
| 19 | Bihar | ~100K | 0.88× | |
| 20 | Uttar Pradesh | ~400K | 0.87× | |
| 21 | Meghalaya | ~7K | 0.81× | |
| 22 | Himachal Pradesh | ~20K | 0.69× | |
| 23 | Tripura | ~8K | 0.67× | |
| 24 | Nagaland | ~4K | 0.66× | |
| 25 | Arunachal Pradesh | ~3K | 0.62× | |
| 26 | Sikkim | ~2K | 0.54× | |
| 27 | Jammu and Kashmir | ~20K | 0.53× | |
| 28 | Manipur | ~5K | 0.46× | |
| 29 | Mizoram | ~2K | 0.37× |
The strongest cross-interests of the State Bank of India audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Commercial bank | Business & Career | 3.37× | ||
| 02 | Bank of India | Business & Career | 3.07× | ||
| 03 | Sabrina Carpenter | Music & Radio | 2.27× | ||
| 04 | Axis Bank | Business & Career | 1.70× | ||
| 05 | Bank of Baroda | Business & Career | 1.70× | ||
| 06 | HDFC Bank | Business & Career | 1.69× | ||
| 07 | hotstar | Movies & TV | 1.67× | ||
| 08 | Union Bank of India | Business & Career | 1.66× | ||
| 09 | Punjab National Bank | Business & Career | 1.66× | ||
| 10 | Petroleum | Cars & Mobility | 1.66× | ||
| 11 | K (anime) | Literature | 1.65× | ||
| 12 | Microsoft | Technology & Electronics | 1.61× | ||
| 13 | ICICI Bank | Business & Career | 1.58× | ||
| 14 | Canara Bank | Business & Career | 1.58× | ||
| 15 | Yes Bank | Business & Career | 1.54× | ||
| 16 | Crocs | Fashion & Accessoires | 1.54× | ||
| 17 | Central Bank of India | Politics & Society | 1.53× | ||
| 18 | Handball | Sports | 1.52× | ||
| 19 | FirstCry.com | Shopping | 1.52× | ||
| 20 | Indian Bank | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.13× | |
| Healthy Lifestyle | BALANCE | 1.12× | |
| Social Media Usage | JOY | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Price Sensitivity | PREMIUM | 0.86× | |
| Patriotism | CONSERVATISM | 0.89× |
State Bank of India's target market in India covers an estimated 8,704,907 people, concentrated in Maharashtra and Karnataka.
28.1% of the State Bank of India audience are female, 71.9% are male, with an average age of 33.0 years.
State Bank of India fans show strongest brand affinity for Bank of India (3.07×), Commercial bank (3.37×), and hotstar (1.67×) over the country average.
State Bank of India fans in India are most concentrated in Maharashtra (reach ~800K), Karnataka (reach ~400K), and Uttar Pradesh (reach ~400K). These three regions account for the largest share of the active audience.
Beyond State Bank of India itself, the audience over-indexes on Commercial bank (3.37×), hotstar (1.67×), HDFC Bank (1.69×), and ICICI Bank (1.58×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for State Bank of India. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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