A data profile of the people who buy, follow and care about Bank of Baroda in India — modelled from more than twelve digital signal sources. Bank of Baroda has an estimated audience of 5,916,771 people in India.
Bank of Baroda has an estimated audience of 5,916,771 people in India. 17.8% are female, 82.2% are male, average age 37.7. Top brand affinities: Retail banking, Innovation, Ryan Gosling, OLX, Motorboat.
Top brand affinities include Retail banking, Innovation, Ryan Gosling, with strongest over-indexing on Retail banking (3.18× the country average).
Demographically, the Bank of Baroda audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Bank of Baroda fan in India is more male, around 37.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Retail banking.
The key figures that characterise the Bank of Baroda profile in India.
17.8% are female, 82.2% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 17.8% |
| Male | 82.2% |
| Average age | 37.7 |
| Estimated audience size | 5,916,771 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 14% |
of the worldwide Bank of Baroda audience comes from India.
| Country | Share |
|---|---|
| India | 92.6% |
| United Arab Emirates | 2.8% |
| United States | 1.3% |
The strongest cross-interests of the Bank of Baroda audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | QVC | Movies & TV | 11.62× | ||
| 02 | Motorboat | Cars & Mobility | 10.10× | ||
| 03 | DBS Bank | Business & Career | 7.21× | ||
| 04 | Ryan Gosling | Movies & TV | 6.35× | ||
| 05 | Thai Airways | Travel & Leisure | 5.99× | ||
| 06 | Pension | Business & Career | 5.52× | ||
| 07 | Home insurance | Business & Career | 5.44× | ||
| 08 | Cillian Murphy | Movies & TV | 5.39× | ||
| 09 | Adobe | Technology & Electronics | 5.37× | ||
| 10 | Google Trends | Internet & Social Media | 4.85× | ||
| 11 | Capgemini | Business & Career | 4.83× | ||
| 12 | Max Verstappen | Sports | 4.32× | ||
| 13 | Sustainable energy | Home & Garden | 3.77× | ||
| 14 | Renewable energy | Business & Career | 3.70× | ||
| 15 | Fertilizer | Home & Garden | 3.55× | ||
| 16 | OLX | Shopping | 3.46× | ||
| 17 | Retail banking | Business & Career | 3.18× | ||
| 18 | Innovation | Business & Career | 2.62× | ||
| 19 | Virtual private network | Technology & Electronics | 2.12× | ||
| 20 | Instant messaging | Internet & Social Media | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.88× | |
| Quality Awareness | PREMIUM | 2.35× | |
| Career Orientation | POWER | 2.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Creativity | OPEN | 0.81× | |
| Social Media Usage | JOY | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Bank of Baroda. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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