Rascasse Audience Intelligence

Virtual private network Audience in India

A data profile of the people who buy, follow and care about Virtual private network in India — modelled from more than twelve digital signal sources. Virtual private network has an estimated audience of 8,639,527 people in India.

#411among Topic in India#42in Technology & Electronics

The average Virtual private network fan in India is 34.5 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, Gujarat.

Top brand affinities include Internet privacy, Encryption, Proxy server, with strongest over-indexing on Internet privacy (28.79× the country average).

Demographically, the Virtual private network audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Need for Security, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.

The typical Virtual private network fan in India is more male, around 34.5 years old, with strong Need for Security tendencies and a notable affinity for Internet privacy.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Virtual private network profile in India.

Audience size
8.6M
in India
Gender
16.5%♀
83.5% male
Age
34.5
average years
Country rank
#547
Topic in India
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Virtual private network fans

16.5% are female, 83.5% are male, average age 34.5.

Fig. 02

Gender split

16.5%
Female
83.5%
Male
Demographic split for Virtual private network audience in India
MetricValue
Female16.5%
Male83.5%
Average age34.5
Estimated audience size8,639,527
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Virtual private network audience in India
Age bracketShare%
16-1927%
20-2928%
30-3919%
40-4913%
50+12%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Virtual private network audience comes from India.

Worldwide audience distribution share by country for Virtual private network
CountryShare
China19.7%
India16.9%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Virtual private network audience in India is strongest.

Fig. 05

Top regions by affinity

Virtual private network fans by region: top regions in India
#RegionReachAffinity×
01Bihar~200K1.42×
02Gujarat~300K1.36×
03Rajasthan~200K1.24×
04Jammu and Kashmir~50K1.21×
05Uttar Pradesh~500K1.20×
06Madhya Pradesh~200K1.20×
07Punjab (region)~100K1.13×
08Tamil Nadu~200K1.11×
09Uttarakhand~50K1.09×
10Haryana~100K1.06×
11West Bengal~300K1.05×
12Mizoram~6K1.05×
13Jharkhand~80K1.04×
14Maharashtra~400K1.03×
15Telangana~100K1.01×
16Assam~80K0.94×
17Chhattisgarh~50K0.94×
18Karnataka~200K0.93×
19Kerala~100K0.91×
20Himachal Pradesh~30K0.89×
21Tripura~10K0.87×
22Andhra Pradesh~90K0.84×
23Odisha~80K0.82×
24Arunachal Pradesh~4K0.82×
25Manipur~9K0.81×
26Meghalaya~7K0.81×
27Sikkim~3K0.81×
28Nagaland~5K0.80×
29Goa~7K0.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Virtual private network audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Virtual private network audience
#·InterestCategoryAffinity×
01SurfsharkTechnology & Electronics44.05×
02EncryptionTechnology & Electronics33.14×
03NordVPNTechnology & Electronics31.18×
04Internet privacyTechnology & Electronics28.79×
05ExpressVPNTechnology & Electronics25.34×
06Firewall (computing)Technology & Electronics14.67×
07Proxy serverInternet & Social Media13.13×
08Voice chatTechnology & Electronics12.09×
09Hotspot (Wi-Fi)Technology & Electronics9.84×
10Chat GPTTechnology & Electronics3.83×
11HostingerTechnology & Electronics3.51×
12Ali KhameneiPolitics & Society2.71×
13Instant messagingInternet & Social Media2.46×
14Market trendBusiness & Career2.25×
15TradingViewBusiness & Career2.02×
16International Chamber of CommerceBusiness & Career2.00×
17GeminiTechnology & Electronics1.85×
18MoneyBusiness & Career1.81×
19Mobile gameGames1.60×
20Breaking newsMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Virtual private network audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Virtual private network audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM8.38×
Early Adopter MentalityPOWER1.51×
PatriotismCONSERVATISM1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Virtual private network audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Pet OwnershipJOY0.71×
Design AffinityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Virtual private network have in India?

Virtual private network has an estimated audience of 8,639,527 people in India, concentrated in Uttar Pradesh and Maharashtra.

02

What is the gender split and age of Virtual private network fans?

16.5% of Virtual private network fans are female, 83.5% are male, with an average age of 34.5 years.

03

Which brands do Virtual private network fans like most?

Virtual private network fans show strongest brand affinity for Internet privacy (28.79×), Encryption (33.14×), and Proxy server (13.13×) over the country average.

04

Where do Virtual private network fans live in India?

Virtual private network fans in India are most concentrated in Uttar Pradesh (reach ~500K), Maharashtra (reach ~400K), and Gujarat (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Virtual private network fans also like?

Beyond Virtual private network itself, the audience over-indexes on Encryption (33.14×), Proxy server (13.13×), NordVPN (31.18×), and Surfshark (44.05×) compared to the India average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in India

See Virtual private network audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Virtual private network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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