A data profile of the people who buy, follow and care about Mobile game in India — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 20,399,002 people in India.
The average Mobile game fan in India is 30.8 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, Gujarat.
Top brand affinities include Actor Vijay, UEFA Champions League, Staff Selection Commission, with strongest over-indexing on Actor Vijay (1.66× the country average).
Demographically, the Mobile game audience skews more male with an average age of 30.8, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Mobile game fan in India is more male, around 30.8 years old, with strong Social Media Usage tendencies and a notable affinity for Actor Vijay.
The key figures that characterise the Mobile game profile in India.
27.7% are female, 72.3% are male, average age 30.8.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 30.8 |
| Estimated audience size | 20,399,002 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 38% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 9% | |
| 50+ | 7% |
of the worldwide Mobile game audience comes from India.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Manipur | ~40K | 1.40× | |
| 02 | Madhya Pradesh | ~500K | 1.27× | |
| 03 | Andhra Pradesh | ~300K | 1.27× | |
| 04 | Tripura | ~30K | 1.25× | |
| 05 | Assam | ~200K | 1.18× | |
| 06 | Kerala | ~300K | 1.13× | |
| 07 | Haryana | ~300K | 1.12× | |
| 08 | Maharashtra | ~1M | 1.08× | |
| 09 | Nagaland | ~20K | 1.08× | |
| 10 | Uttar Pradesh | ~1M | 1.07× | |
| 11 | Rajasthan | ~500K | 1.04× | |
| 12 | Gujarat | ~600K | 1.03× | |
| 13 | Tamil Nadu | ~500K | 1.03× | |
| 14 | Punjab (region) | ~300K | 1.03× | |
| 15 | Bihar | ~400K | 1.02× | |
| 16 | Chhattisgarh | ~100K | 1.00× | |
| 17 | Himachal Pradesh | ~80K | 1.00× | |
| 18 | Telangana | ~300K | 0.99× | |
| 19 | Meghalaya | ~20K | 0.95× | |
| 20 | Mizoram | ~10K | 0.94× | |
| 21 | Sikkim | ~8K | 0.94× | |
| 22 | Uttarakhand | ~90K | 0.92× | |
| 23 | West Bengal | ~600K | 0.91× | |
| 24 | Arunachal Pradesh | ~10K | 0.91× | |
| 25 | Jharkhand | ~200K | 0.89× | |
| 26 | Goa | ~20K | 0.85× | |
| 27 | Karnataka | ~400K | 0.77× | |
| 28 | Odisha | ~200K | 0.77× | |
| 29 | Jammu and Kashmir | ~70K | 0.70× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poker | Games | 1.75× | ||
| 02 | Actor Vijay | Movies & TV | 1.66× | ||
| 03 | Slot machine | Games | 1.65× | ||
| 04 | Union Public Service Commission | Politics & Society | 1.65× | ||
| 05 | Roulette | Games | 1.64× | ||
| 06 | Blackjack | Games | 1.64× | ||
| 07 | Cashmere wool | Fashion & Accessoires | 1.64× | ||
| 08 | Lottery | Games | 1.62× | ||
| 09 | Mobile gambling | Games | 1.61× | ||
| 10 | Yarn | Fashion & Accessoires | 1.61× | ||
| 11 | UEFA Champions League | Sports | 1.59× | ||
| 12 | Wool | Fashion & Accessoires | 1.58× | ||
| 13 | Staff Selection Commission | Politics & Society | 1.57× | ||
| 14 | Casino | Games | 1.53× | ||
| 15 | Call of Duty | Games | 1.53× | ||
| 16 | England cricket team | Sports | 1.52× | ||
| 17 | Telangana | Travel & Leisure | 1.52× | ||
| 18 | Premier League | Sports | 1.51× | ||
| 19 | Sports betting | Games | 1.51× | ||
| 20 | Gaming computer | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.13× | |
| Career Orientation | POWER | 1.07× | |
| Need for Security | CONSERVATISM | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Sports Activity | POWER | 0.81× |
Mobile game has an estimated audience of 20,399,002 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.7% of Mobile game fans are female, 72.3% are male, with an average age of 30.8 years.
Mobile game fans show strongest brand affinity for Actor Vijay (1.66×), UEFA Champions League (1.59×), and Staff Selection Commission (1.57×) over the country average.
Mobile game fans in India are most concentrated in Maharashtra (reach ~1M), Uttar Pradesh (reach ~1M), and Gujarat (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on UEFA Champions League (1.59×), Staff Selection Commission (1.57×), England cricket team (1.52×), and Premier League (1.51×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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