A data profile of the people who buy, follow and care about Mobile game in Belgium — modelled from more than twelve digital signal sources. Mobile game has an estimated audience of 1,593,110 people in Belgium.
The average Mobile game fan in Belgium is 42.3 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, Hainaut.
Top brand affinities include Google, Email, Social network, with strongest over-indexing on Google (1.86× the country average).
Demographically, the Mobile game audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Mobile game fan in Belgium is balanced, around 42.3 years old, with strong Sustainability tendencies and a notable affinity for Google.
The key figures that characterise the Mobile game profile in Belgium.
51.5% are female, 48.5% are male, average age 42.3.
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 42.3 |
| Estimated audience size | 1,593,110 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 20% | |
| 50+ | 30% |
of the worldwide Mobile game audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| Brazil | 4.6% |
Where the Mobile game audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~100K | 1.08× | |
| 02 | Limburg | ~80K | 1.05× | |
| 03 | Luxembourg | ~40K | 1.04× | |
| 04 | Antwerp | ~200K | 1.02× | |
| 05 | Flemish Brabant | ~100K | 1.02× | |
| 06 | Walloon Brabant | ~40K | 1.01× | |
| 07 | East Flanders | ~200K | 1.00× | |
| 08 | Province of Namur | ~70K | 0.98× | |
| 09 | Liege | ~100K | 0.96× | |
| 10 | Brussels | ~100K | 0.94× | |
| 11 | Hainaut | ~200K | 0.93× |
The strongest cross-interests of the Mobile game audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Technology & Electronics | 2.47× | |||
| 02 | Database | Technology & Electronics | 2.31× | ||
| 03 | Smartwatch | Technology & Electronics | 2.20× | ||
| 04 | Mobile device | Technology & Electronics | 2.17× | ||
| 05 | Tablet computers | Technology & Electronics | 2.01× | ||
| 06 | Application software | Technology & Electronics | 1.99× | ||
| 07 | Internet & Social Media | 1.86× | |||
| 08 | World Wide Web | Internet & Social Media | 1.83× | ||
| 09 | Cloud computing | Technology & Electronics | 1.81× | ||
| 10 | Mobile app | Technology & Electronics | 1.74× | ||
| 11 | Mobile phones | Technology & Electronics | 1.71× | ||
| 12 | Android (operating system) | Technology & Electronics | 1.71× | ||
| 13 | Smartphones | Technology & Electronics | 1.69× | ||
| 14 | Twitch | Games | 1.69× | ||
| 15 | Social network | Internet & Social Media | 1.67× | ||
| 16 | Action games | Games | 1.63× | ||
| 17 | Game consoles | Technology & Electronics | 1.60× | ||
| 18 | Software | Technology & Electronics | 1.58× | ||
| 19 | Crazy Games | Games | 1.58× | ||
| 20 | Credit cards | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.96× | |
| Pet Ownership | JOY | 0.90× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.64× | |
| Travelling | THRILL | 0.67× | |
| Urban Lifestyle | OPEN | 0.68× |
Mobile game has an estimated audience of 1,593,110 people in Belgium, concentrated in Antwerp and East Flanders.
51.5% of Mobile game fans are female, 48.5% are male, with an average age of 42.3 years.
Mobile game fans show strongest brand affinity for Google (1.86×), Email (2.47×), and Social network (1.67×) over the country average.
Mobile game fans in Belgium are most concentrated in Antwerp (reach ~200K), East Flanders (reach ~200K), and Hainaut (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mobile game itself, the audience over-indexes on Email (2.47×), Social network (1.67×), Software (1.58×), and Smartphones (1.69×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Mobile game. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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