Popularity ranking · Belgium

The 100 most popular Games audiences in Belgium

This curated ranking covers the 100 largest games audiences in Belgium, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2.2k games audiences tracked in Belgium, the 100 ranked here account for the largest measured audience reach. Video games, Toys and Ultimate Fighting Championship (video game) lead the list with a combined estimated audience of 7.9M people. Across all 100 entries the average audience size is 606k, and the largest, Video games, reaches around 3.2M people in Belgium. Audience size is the estimated number of unique people in Belgium who actively engage with each games audience, derived from search demand signals. Rankings reflect search-behavior signals collected across Belgium and are refreshed weekly.

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How to read this list

Rank

Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.

Audience size

Estimated number of unique people in Belgium who actively engage with this audience, derived from anonymized search-behavior signals.

Country share

Share of the global audience that is active in Belgium. A higher value means the audience is more locally concentrated here.

Avg age

Average age in years across the people who engage with this audience in Belgium, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.

Female share

Share of women among the people who engage with this audience in Belgium. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.

Ranking

Rank Audience Audience size Avg age Female share Subtype
1 Video games 3.2M 41.7 45.1% Gaming genre
2 Toys 2.4M 43.7 62.3%
3 Ultimate Fighting Championship (video game) 2.2M
4 GoPlay 1.9M 41.5 45.0%
5 Bwin 1.7M 43.2 21.7% Betting
6 Mobile game 1.6M 42.3 51.5% Gaming genre
7 CrazyGames 1.5M 40.2 41.9%
8 First-person shooter games 1.3M 38.3 43.0% Gaming genre
9 Gambling 1.3M 43.1 43.4%
10 Online games 1.3M 40.2 41.9% Gaming genre
11 Casino 1.1M 44.0 41.3%
12 Casino 777 1.1M 42.3 46.8% Casino
13 Twitch 1.1M 20.8 7.0%
14 Card games 1M 41.3 46.8% Gaming genre
15 Puzzle video games 1M 42.9 56.0% Gaming genre
16 Action games 991k 37.5 40.4% Gaming genre
17 Betfirst 971k 39.3 36.1% Betting
18 Gamer 955k 36.4 34.9%
19 Napoleon Games 947k 43.6 41.7% Casino
20 Crazy Games 887k 39.8 47.5%
21 Adventure game 860k 35.9 41.5% Gaming genre
22 Quiz 824k 46.3 65.3%
23 Role-playing games 805k 36.3 36.0% Gaming genre
24 Unibet 722k 42.4 22.3% Gambling
25 Lottery 710k 45.1 46.4%

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Frequently asked questions

How is this list of the most popular games audiences compiled?

Rascasse aggregates anonymized search-behavior signals across Belgium and ranks each games audience by its estimated audience size. Only entries with at least 5 measured entities are listed.

How often is the list updated?

The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.

What is the largest games audience in Belgium?

Video games currently leads with an estimated audience of 3.2M people in Belgium.

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