A data profile of the people who buy, follow and care about Video games in Belgium — modelled from more than twelve digital signal sources. Video games has an estimated audience of 3,223,632 people in Belgium.
Video games has an estimated audience of 3,223,632 people in Belgium. 45.1% are female, 54.9% are male, average age 41.7. Top brand affinities: Video, FIFA World Cup, Comedy movies, RTBF, CrazyGames.
Top brand affinities include Video, FIFA World Cup, Comedy movies, with strongest over-indexing on Video (1.52× the country average).
Demographically, the Video games audience skews balanced with an average age of 41.7, and over-indexes on personality traits such as Sustainability, Social Media Usage.
The typical Video games fan in Belgium is balanced, around 41.7 years old, with strong Sustainability tendencies and a notable affinity for Video.
The key figures that characterise the Video games profile in Belgium.
45.1% are female, 54.9% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 41.7 |
| Estimated audience size | 3,223,632 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 20% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 29% |
of the worldwide Video games audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 19.5% |
| India | 5.7% |
| Brazil | 4.3% |
The strongest cross-interests of the Video games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 1.80× | ||
| 02 | Online games | Games | 1.80× | ||
| 03 | First-person shooter games | Games | 1.70× | ||
| 04 | Mixed martial arts | Sports | 1.69× | ||
| 05 | Martial arts | Sports | 1.64× | ||
| 06 | Crazy Games | Games | 1.64× | ||
| 07 | Gambling | Games | 1.63× | ||
| 08 | Viral video | Internet & Social Media | 1.62× | ||
| 09 | Mobile Vikings | Technology & Electronics | 1.60× | ||
| 10 | Magic (illusion) | Kids & Family | 1.58× | ||
| 11 | FIFA World Cup | Sports | 1.57× | ||
| 12 | Puzzle video games | Games | 1.57× | ||
| 13 | Divertissement | Politics & Society | 1.57× | ||
| 14 | Comedy movies | Movies & TV | 1.55× | ||
| 15 | RTBF | Movies & TV | 1.54× | ||
| 16 | Casino | Games | 1.54× | ||
| 17 | Video | Movies & TV | 1.52× | ||
| 18 | Fishing | Sports | 1.51× | ||
| 19 | Max Verstappen | Sports | 1.51× | ||
| 20 | Standard Liège | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.10× | |
| Social Media Usage | JOY | 0.90× | |
| Pet Ownership | JOY | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.46× | |
| Travelling | THRILL | 0.66× | |
| Early Adopter Mentality | POWER | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Video games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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