A data profile of the people who buy, follow and care about Online games in Belgium — modelled from more than twelve digital signal sources. Online games has an estimated audience of 1,262,595 people in Belgium.
The average Online games fan in Belgium is 40.2 years old, more male, and lives primarily in West Flanders.
The audience is concentrated in West Flanders, East Flanders, Antwerp.
Top brand affinities include CrazyGames, Google Maps, WhatsApp, with strongest over-indexing on CrazyGames (4.38× the country average).
Demographically, the Online games audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Online games fan in Belgium is more male, around 40.2 years old, with strong Social Media Usage tendencies and a notable affinity for CrazyGames.
The key figures that characterise the Online games profile in Belgium.
41.9% are female, 58.1% are male, average age 40.2.
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 40.2 |
| Estimated audience size | 1,262,595 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Online games audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Flanders | ~300K | 2.37× | |
| 02 | Limburg | ~100K | 2.15× | |
| 03 | East Flanders | ~200K | 1.87× | |
| 04 | Antwerp | ~200K | 1.78× | |
| 05 | Flemish Brabant | ~200K | 1.53× | |
| 06 | Luxembourg | ~20K | 0.69× | |
| 07 | Province of Namur | ~40K | 0.67× | |
| 08 | Walloon Brabant | ~20K | 0.58× | |
| 09 | Brussels | ~40K | 0.48× | |
| 10 | Liege | ~40K | 0.41× | |
| 11 | Hainaut | ~50K | 0.39× |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 4.38× | ||
| 02 | Massively multiplayer online role-playing games | Games | 4.02× | ||
| 03 | Massively multiplayer online games | Games | 3.90× | ||
| 04 | Crazy Games | Games | 3.23× | ||
| 05 | Simulation games | Games | 3.14× | ||
| 06 | Action games | Games | 2.74× | ||
| 07 | Role-playing games | Games | 2.57× | ||
| 08 | Puzzle video games | Games | 2.42× | ||
| 09 | First-person shooter games | Games | 2.27× | ||
| 10 | Anime movies | Movies & TV | 2.19× | ||
| 11 | Comics | Literature | 2.04× | ||
| 12 | Thriller movies | Movies & TV | 1.78× | ||
| 13 | Bwin | Games | 1.66× | ||
| 14 | Country music | Music & Radio | 1.63× | ||
| 15 | Google Maps | Internet & Social Media | 1.61× | ||
| 16 | RTBF | Movies & TV | 1.54× | ||
| 17 | Snapchat | Internet & Social Media | 1.54× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | AutoScout24 | Cars & Mobility | 1.52× | ||
| 20 | Video games | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.25× | |
| Pet Ownership | JOY | 1.19× | |
| Design Affinity | PREMIUM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.56× | |
| Travelling | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.79× |
Online games has an estimated audience of 1,262,595 people in Belgium, concentrated in West Flanders and East Flanders.
41.9% of Online games fans are female, 58.1% are male, with an average age of 40.2 years.
Online games fans show strongest brand affinity for CrazyGames (4.38×), Google Maps (1.61×), and WhatsApp (1.53×) over the country average.
Online games fans in Belgium are most concentrated in West Flanders (reach ~300K), East Flanders (reach ~200K), and Antwerp (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Online games itself, the audience over-indexes on Google Maps (1.61×), WhatsApp (1.53×), AutoScout24 (1.52×), and Massively multiplayer online role-playing games (4.02×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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