A data profile of the people who buy, follow and care about Online games in Austria — modelled from more than twelve digital signal sources. Online games has an estimated audience of 1,166,408 people in Austria.
The average Online games fan in Austria is 39.4 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Upper Austria, Lower Austria.
Top brand affinities include Gmail, Google Maps, CrazyGames, with strongest over-indexing on Gmail (2.23× the country average).
Demographically, the Online games audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Online games fan in Austria is more male, around 39.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Gmail.
The key figures that characterise the Online games profile in Austria.
43.0% are female, 57.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 39.4 |
| Estimated audience size | 1,166,408 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Online games audience comes from Austria.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Upper Austria | ~200K | 1.25× | |
| 02 | Carinthia (state) | ~70K | 1.22× | |
| 03 | Burgenland | ~30K | 1.17× | |
| 04 | Vienna | ~200K | 0.93× | |
| 05 | Tyrol | ~70K | 0.93× | |
| 06 | Lower Austria | ~200K | 0.92× | |
| 07 | Vorarlberg | ~40K | 0.90× | |
| 08 | Salzburg | ~70K | 0.88× | |
| 09 | Styria | ~100K | 0.78× |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 3.33× | ||
| 02 | Massively multiplayer online games | Games | 2.98× | ||
| 03 | Crazy Games | Games | 2.39× | ||
| 04 | Gmail | Internet & Social Media | 2.23× | ||
| 05 | Mobile game | Games | 2.13× | ||
| 06 | Bwin | Games | 1.93× | ||
| 07 | spusu | Technology & Electronics | 1.87× | ||
| 08 | Interwetten | Games | 1.83× | ||
| 09 | Refurbed | Technology & Electronics | 1.73× | ||
| 10 | Video games | Games | 1.69× | ||
| 11 | David Alaba | Sports | 1.69× | ||
| 12 | Google Maps | Internet & Social Media | 1.66× | ||
| 13 | Electronics | Technology & Electronics | 1.66× | ||
| 14 | Hornbach | Shopping | 1.62× | ||
| 15 | Games | Games | 1.55× | ||
| 16 | Mobile phones | Technology & Electronics | 1.53× | ||
| 17 | Temu | Shopping | 1.52× | ||
| 18 | EBay | Shopping | 1.51× | ||
| 19 | Telecommunication | Technology & Electronics | 1.51× | ||
| 20 | McDonald's | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.33× | |
| Mindfulness | BALANCE | 1.19× | |
| Luxury Orientation | PREMIUM | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.64× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Travelling | THRILL | 0.90× |
Online games has an estimated audience of 1,166,408 people in Austria, concentrated in Vienna and Upper Austria.
43.0% of Online games fans are female, 57.0% are male, with an average age of 39.4 years.
Online games fans show strongest brand affinity for Gmail (2.23×), Google Maps (1.66×), and CrazyGames (3.33×) over the country average.
Online games fans in Austria are most concentrated in Vienna (reach ~200K), Upper Austria (reach ~200K), and Lower Austria (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Online games itself, the audience over-indexes on Google Maps (1.66×), CrazyGames (3.33×), McDonald's (1.5×), and Bwin (1.93×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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