A data profile of the people who buy, follow and care about Temu in Austria — modelled from more than twelve digital signal sources. Temu has an estimated audience of 1,968,670 people in Austria.
The average Temu fan in Austria is 42.8 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Lower Austria, Upper Austria.
Top brand affinities include Starbucks, Walmart, McDonald's, with strongest over-indexing on Starbucks (6.75× the country average).
Demographically, the Temu audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Temu fan in Austria is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Starbucks.
The key figures that characterise the Temu profile in Austria.
55.7% are female, 44.3% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 55.7% |
| Male | 44.3% |
| Average age | 42.8 |
| Estimated audience size | 1,968,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Temu audience comes from Austria.
| Country | Share |
|---|---|
| United States | 15.6% |
| Germany | 5.9% |
| United Kingdom | 5.2% |
Where the Temu audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Burgenland | ~60K | 1.18× | |
| 02 | Carinthia (state) | ~100K | 1.17× | |
| 03 | Lower Austria | ~300K | 1.14× | |
| 04 | Upper Austria | ~300K | 1.12× | |
| 05 | Styria | ~200K | 0.99× | |
| 06 | Tyrol | ~100K | 0.87× | |
| 07 | Salzburg | ~100K | 0.85× | |
| 08 | Vorarlberg | ~60K | 0.84× | |
| 09 | Vienna | ~300K | 0.83× |
The strongest cross-interests of the Temu audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wendy's | Food & Beverages | 17.23× | ||
| 02 | Walmart | Shopping | 11.41× | ||
| 03 | Starbucks | Food & Beverages | 6.75× | ||
| 04 | Pizza Hut | Food & Beverages | 6.34× | ||
| 05 | Burger King | Food & Beverages | 3.54× | ||
| 06 | Gourmet Foods | Food & Beverages | 2.72× | ||
| 07 | Drop shipping | Shopping | 2.33× | ||
| 08 | Deal of the day | Shopping | 2.28× | ||
| 09 | KFC | Food & Beverages | 2.23× | ||
| 10 | Italian cuisine | Food & Beverages | 2.09× | ||
| 11 | Hornbach | Shopping | 1.95× | ||
| 12 | EBay | Shopping | 1.92× | ||
| 13 | Cineplexx Cinemas | Movies & TV | 1.89× | ||
| 14 | Austrian Airlines | Travel & Leisure | 1.83× | ||
| 15 | McDonald's | Food & Beverages | 1.78× | ||
| 16 | Innovation | Business & Career | 1.69× | ||
| 17 | Electronics | Technology & Electronics | 1.65× | ||
| 18 | Wikipedia | Internet & Social Media | 1.59× | ||
| 19 | Spas | Beauty & Wellness | 1.58× | ||
| 20 | Flower | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.68× | |
| Early Adopter Mentality | POWER | 1.63× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.73× | |
| Individualism | JOY | 0.85× | |
| Spirituality | BALANCE | 0.94× |
Temu's target market in Austria covers an estimated 1,968,670 people, concentrated in Vienna and Lower Austria.
55.7% of the Temu audience are female, 44.3% are male, with an average age of 42.8 years.
Temu fans show strongest brand affinity for Starbucks (6.75×), Walmart (11.41×), and McDonald's (1.78×) over the country average.
Temu fans in Austria are most concentrated in Vienna (reach ~300K), Lower Austria (reach ~300K), and Upper Austria (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Temu itself, the audience over-indexes on Walmart (11.41×), McDonald's (1.78×), Burger King (3.54×), and Hornbach (1.95×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Temu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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