Rascasse Audience Intelligence

Shopping audiences in Austria

The strongest Shopping audiences in Austria, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

50Shopping audiences ranked 21categories in Austria 2026data year
Section 01

Top Shopping audiences

The strongest Shopping audiences in Austria, ranked by estimated audience size (2026). Each profile covers age and gender split, top regions and brand affinities.

Top Shopping in Austria — full ranking

  1. Spar (retailer)9.3M
  2. Amazon.com8.3M
  3. Billa (supermarket)8.1M
  4. Shopping4.6M
  5. Lidl4.5M
  6. Shopping and fashion4.1M
  7. Müller (German trade company)4M
  8. Online shopping3.9M
  9. Obi (store)3.9M
  10. Bipa3.1M
  11. Discount stores2.9M
  12. Bauhaus2.6M
  13. H&M2.5M
  14. Hornbach2.3M
  15. Temu2M
  16. Shop Apotheke1.8M
  17. EBay1.8M
  18. Deichmann1.7M
  19. Zalando1.7M
  20. Gift1.6M
  21. Intersport1.6M
  22. Shopping malls1.6M
  23. Zgonc1.6M
  24. TK Maxx1.4M
  25. Sales promotion1.3M
  26. Notino1.3M
  27. Interspar1.3M
  28. Coupons1.2M
  29. C&A1.2M
  30. Price1.2M
  31. Drop shipping1.2M
  32. Metro (department store)1.2M
  33. Discounts and allowances1.2M
  34. Primark1.2M
  35. Zara1.1M
  36. Black Friday (shopping)1.1M
  37. Supermarket974K
  38. XxxLutz973K
  39. AliExpress937K
  40. Deal of the day820K
  41. Auction795K
  42. Discounting776K
  43. Fressnapf775K
  44. Tchibo771K
  45. About You743K
  46. Media Markt674K
  47. Subscription business model639K
  48. Kaufland636K
  49. Mix Markt607K
  50. Bonprix588K
Section 02

Other categories in Austria