A data profile of the people who buy, follow and care about Auction in Austria — modelled from more than twelve digital signal sources. Auction has an estimated audience of 795,104 people in Austria.
The average Auction fan in Austria is 42.1 years old, more male, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Upper Austria.
Top brand affinities include Spar (retailer), Bild, Billa (supermarket), with strongest over-indexing on Spar (retailer) (1.56× the country average).
Demographically, the Auction audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Auction fan in Austria is more male, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Spar (retailer).
The key figures that characterise the Auction profile in Austria.
44.9% are female, 55.1% are male, average age 42.1.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 42.1 |
| Estimated audience size | 795,104 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 24% |
of the worldwide Auction audience comes from Austria.
| Country | Share |
|---|---|
| United States | 31.7% |
| United Kingdom | 5.9% |
| Germany | 5.5% |
Where the Auction audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Styria | ~100K | 1.36× | |
| 02 | Upper Austria | ~100K | 1.29× | |
| 03 | Carinthia (state) | ~50K | 1.12× | |
| 04 | Lower Austria | ~100K | 1.08× | |
| 05 | Burgenland | ~20K | 0.99× | |
| 06 | Vienna | ~200K | 0.96× | |
| 07 | Tyrol | ~50K | 0.90× | |
| 08 | Vorarlberg | ~20K | 0.80× | |
| 09 | Salzburg | ~40K | 0.78× |
The strongest cross-interests of the Auction audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dorotheum | Business & Career | 3.40× | ||
| 02 | Carpentry | Home & Garden | 3.05× | ||
| 03 | Building | Home & Garden | 2.95× | ||
| 04 | Metal | Music & Radio | 2.93× | ||
| 05 | Sustainable energy | Home & Garden | 2.55× | ||
| 06 | RVs | Cars & Mobility | 2.18× | ||
| 07 | Zgonc | Shopping | 1.95× | ||
| 08 | Hornbach | Shopping | 1.81× | ||
| 09 | Transport | Cars & Mobility | 1.76× | ||
| 10 | Müller (company) | Food & Beverages | 1.68× | ||
| 11 | GMX Mail | Internet & Social Media | 1.64× | ||
| 12 | Obi (store) | Shopping | 1.62× | ||
| 13 | AutoScout24 | Cars & Mobility | 1.57× | ||
| 14 | Spar (retailer) | Shopping | 1.56× | ||
| 15 | Leisure | Travel & Leisure | 1.54× | ||
| 16 | Recreation | Travel & Leisure | 1.54× | ||
| 17 | Billa (supermarket) | Shopping | 1.53× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Bild | News | 1.52× | ||
| 20 | IKEA | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.50× | |
| Mindfulness | BALANCE | 1.33× | |
| Price Sensitivity | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.55× | |
| Patriotism | CONSERVATISM | 0.77× | |
| Travelling | THRILL | 0.84× |
Auction has an estimated audience of 795,104 people in Austria, concentrated in Vienna and Styria.
44.9% of Auction fans are female, 55.1% are male, with an average age of 42.1 years.
Auction fans show strongest brand affinity for Spar (retailer) (1.56×), Bild (1.52×), and Billa (supermarket) (1.53×) over the country average.
Auction fans in Austria are most concentrated in Vienna (reach ~200K), Styria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Auction itself, the audience over-indexes on Bild (1.52×), Billa (supermarket) (1.53×), Dorotheum (3.4×), and IKEA (1.5×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Auction. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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