A data profile of the people who buy, follow and care about Building in Austria — modelled from more than twelve digital signal sources. Building has an estimated audience of 930,543 people in Austria.
Building has an estimated audience of 930,543 people in Austria. 43.9% are female, 56.1% are male, average age 41.2. Top brand affinities: Renovation, First-time buyer, Auction, Tableware, Hardware store.
Top brand affinities include Renovation, First-time buyer, Auction, with strongest over-indexing on Renovation (3.89× the country average).
Demographically, the Building audience skews more male with an average age of 41.2, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
The typical Building fan in Austria is more male, around 41.2 years old, with strong DIY Mentality tendencies and a notable affinity for Renovation.
The key figures that characterise the Building profile in Austria.
43.9% are female, 56.1% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 43.9% |
| Male | 56.1% |
| Average age | 41.2 |
| Estimated audience size | 930,543 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 23% |
of the worldwide Building audience comes from Austria.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time buyer | Shopping | 4.41× | ||
| 02 | Renovation | Home & Garden | 3.89× | ||
| 03 | Tableware | Food & Beverages | 3.88× | ||
| 04 | Real estate investing | Business & Career | 3.03× | ||
| 05 | Auction | Shopping | 2.95× | ||
| 06 | Luxury real estate | Business & Career | 2.86× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 2.85× | ||
| 08 | Bedroom furniture | Home & Garden | 2.78× | ||
| 09 | Solar panel | Home & Garden | 2.61× | ||
| 10 | Residential area | Home & Garden | 2.60× | ||
| 11 | Hardware store | Home & Garden | 2.41× | ||
| 12 | Extreme sport | Sports | 2.35× | ||
| 13 | Efficient energy use | Technology & Electronics | 2.31× | ||
| 14 | Public transport | Cars & Mobility | 2.18× | ||
| 15 | Property finder | Home & Garden | 2.14× | ||
| 16 | Garden centre | Home & Garden | 2.14× | ||
| 17 | Motorcycles | Cars & Mobility | 1.91× | ||
| 18 | Take-out | Food & Beverages | 1.88× | ||
| 19 | Concerts | Music & Radio | 1.57× | ||
| 20 | Ryanair | Travel & Leisure | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.51× | |
| Design Affinity | PREMIUM | 1.59× | |
| Risk Appetite | THRILL | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.86× | |
| Healthy Lifestyle | BALANCE | 0.87× | |
| Social Media Usage | JOY | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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