A data profile of the people who buy, follow and care about Building in Netherlands — modelled from more than twelve digital signal sources. Building has an estimated audience of 2,910,293 people in Netherlands.
The average Building fan in Netherlands is 46.0 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Plumbing, KFC, Modern architecture, with strongest over-indexing on Plumbing (2.13× the country average).
Demographically, the Building audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Building fan in Netherlands is balanced, around 46.0 years old, with strong Career Orientation tendencies and a notable affinity for Plumbing.
The key figures that characterise the Building profile in Netherlands.
47.4% are female, 52.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 46.0 |
| Estimated audience size | 2,910,293 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Building audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.1% |
| Italy | 8.2% |
| Japan | 8.2% |
Where the Building audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.43× | |
| 02 | Zuid-Holland | ~800K | 1.17× | |
| 03 | Groningen | ~100K | 1.11× | |
| 04 | Flevoland | ~90K | 1.11× | |
| 05 | North Brabant | ~500K | 1.08× | |
| 06 | Gelderland | ~400K | 1.00× | |
| 07 | Overijssel | ~200K | 0.99× | |
| 08 | Drenthe | ~80K | 0.91× | |
| 09 | Limburg | ~200K | 0.90× | |
| 10 | Friesland | ~100K | 0.90× | |
| 11 | Utrecht | ~200K | 0.88× | |
| 12 | Zeeland | ~50K | 0.86× |
The strongest cross-interests of the Building audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Condominium | Home & Garden | 4.23× | ||
| 02 | Hat | Fashion & Accessoires | 2.35× | ||
| 03 | Tableware | Food & Beverages | 2.21× | ||
| 04 | Residential area | Home & Garden | 2.19× | ||
| 05 | Plumbing | Home & Garden | 2.13× | ||
| 06 | Property finder | Home & Garden | 2.05× | ||
| 07 | Sunweb | Travel & Leisure | 2.00× | ||
| 08 | Film festival | Movies & TV | 1.99× | ||
| 09 | Toolstation | Home & Garden | 1.96× | ||
| 10 | Modern architecture | Arts & Culture | 1.94× | ||
| 11 | Carpentry | Home & Garden | 1.76× | ||
| 12 | RV park | Cars & Mobility | 1.73× | ||
| 13 | Boho-chic | Fashion & Accessoires | 1.69× | ||
| 14 | Solar panel | Home & Garden | 1.62× | ||
| 15 | Scooters | Cars & Mobility | 1.60× | ||
| 16 | Air conditioning | Technology & Electronics | 1.59× | ||
| 17 | KFC | Food & Beverages | 1.57× | ||
| 18 | Used Cars | Cars & Mobility | 1.56× | ||
| 19 | Flower | Home & Garden | 1.52× | ||
| 20 | Sewing | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.40× | |
| Urban Lifestyle | OPEN | 1.35× | |
| Spirituality | BALANCE | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.48× | |
| Luxury Orientation | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Building has an estimated audience of 2,910,293 people in Netherlands, concentrated in Zuid-Holland and North Holland.
47.4% of Building fans are female, 52.6% are male, with an average age of 46.0 years.
Building fans show strongest brand affinity for Plumbing (2.13×), KFC (1.57×), and Modern architecture (1.94×) over the country average.
Building fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~800K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Building itself, the audience over-indexes on KFC (1.57×), Modern architecture (1.94×), Hat (2.35×), and Flower (1.52×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.