A data profile of the people who buy, follow and care about Plumbing in Netherlands — modelled from more than twelve digital signal sources. Plumbing has an estimated audience of 1,949,342 people in Netherlands.
The average Plumbing fan in Netherlands is 46.8 years old, balanced, and lives primarily in Groningen.
The audience is concentrated in Groningen, Utrecht, Gelderland.
Top brand affinities include Max Verstappen, Concrete, Building, with strongest over-indexing on Max Verstappen (1.52× the country average).
Demographically, the Plumbing audience skews balanced with an average age of 46.8, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Plumbing fan in Netherlands is balanced, around 46.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Max Verstappen.
The key figures that characterise the Plumbing profile in Netherlands.
47.9% are female, 52.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 47.9% |
| Male | 52.1% |
| Average age | 46.8 |
| Estimated audience size | 1,949,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Plumbing audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 23.5% |
| Italy | 7.3% |
| United Kingdom | 6.5% |
Where the Plumbing audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~500K | 10.95× | |
| 02 | Zeeland | ~30K | 0.74× | |
| 03 | Drenthe | ~40K | 0.60× | |
| 04 | Friesland | ~30K | 0.46× | |
| 05 | Flevoland | ~20K | 0.38× | |
| 06 | Utrecht | ~50K | 0.31× | |
| 07 | Overijssel | ~40K | 0.28× | |
| 08 | Limburg | ~40K | 0.27× | |
| 09 | Gelderland | ~40K | 0.18× | |
| 10 | North Brabant | ~40K | 0.12× | |
| 11 | Zuid-Holland | ~30K | 0.06× | |
| 12 | North Holland | ~20K | 0.05× |
The strongest cross-interests of the Plumbing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Brick | Home & Garden | 3.01× | ||
| 02 | Roof | Home & Garden | 2.92× | ||
| 03 | Concrete | Home & Garden | 2.75× | ||
| 04 | Hat | Fashion & Accessoires | 2.59× | ||
| 05 | Door | Home & Garden | 2.30× | ||
| 06 | Air conditioning | Technology & Electronics | 2.21× | ||
| 07 | Building | Home & Garden | 2.13× | ||
| 08 | Machine | Business & Career | 1.97× | ||
| 09 | Renovation | Home & Garden | 1.63× | ||
| 10 | Water | Food & Beverages | 1.61× | ||
| 11 | Electricity | Home & Garden | 1.59× | ||
| 12 | Home improvement | Home & Garden | 1.55× | ||
| 13 | Architecture | Business & Career | 1.55× | ||
| 14 | Manufacturing | Business & Career | 1.53× | ||
| 15 | Max Verstappen | Sports | 1.52× | ||
| 16 | AutoScout24 | Cars & Mobility | 1.52× | ||
| 17 | Apartment | Business & Career | 1.52× | ||
| 18 | House | Home & Garden | 1.51× | ||
| 19 | Real estate | Business & Career | 1.51× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.49× | |
| Price Sensitivity | PREMIUM | 1.24× | |
| Social Media Usage | JOY | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Tradition | CONSERVATISM | 0.75× | |
| Travelling | THRILL | 0.83× |
Plumbing has an estimated audience of 1,949,342 people in Netherlands, concentrated in Groningen and Utrecht.
47.9% of Plumbing fans are female, 52.1% are male, with an average age of 46.8 years.
Plumbing fans show strongest brand affinity for Max Verstappen (1.52×), Concrete (2.75×), and Building (2.13×) over the country average.
Plumbing fans in Netherlands are most concentrated in Groningen (reach ~500K), Utrecht (reach ~50K), and Gelderland (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Plumbing itself, the audience over-indexes on Concrete (2.75×), Building (2.13×), Roof (2.92×), and Brick (3.01×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Plumbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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