A data profile of the people who buy, follow and care about Real estate in Netherlands — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 4,346,146 people in Netherlands.
The average Real estate fan in Netherlands is 45.4 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Home Design, Luxury real estate, Real property, with strongest over-indexing on Home Design (1.62× the country average).
Demographically, the Real estate audience skews balanced with an average age of 45.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Real estate fan in Netherlands is balanced, around 45.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Home Design.
The key figures that characterise the Real estate profile in Netherlands.
52.6% are female, 47.4% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 45.4 |
| Estimated audience size | 4,346,146 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 36% |
of the worldwide Real estate audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.67× | |
| 02 | Zuid-Holland | ~1.5M | 1.57× | |
| 03 | Limburg | ~300K | 1.10× | |
| 04 | Utrecht | ~400K | 1.06× | |
| 05 | Flevoland | ~100K | 1.06× | |
| 06 | North Brabant | ~700K | 0.98× | |
| 07 | Groningen | ~100K | 0.91× | |
| 08 | Zeeland | ~80K | 0.88× | |
| 09 | Gelderland | ~500K | 0.85× | |
| 10 | Overijssel | ~300K | 0.85× | |
| 11 | Drenthe | ~100K | 0.79× | |
| 12 | Friesland | ~100K | 0.78× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Luxury real estate | Business & Career | 1.92× | ||
| 02 | Real estate investing | Business & Career | 1.75× | ||
| 03 | Semi-detached | Home & Garden | 1.75× | ||
| 04 | Decoration | Home & Garden | 1.73× | ||
| 05 | Agribusiness | Politics & Society | 1.69× | ||
| 06 | Estate agent | Business & Career | 1.65× | ||
| 07 | Single-family detached home | Home & Garden | 1.63× | ||
| 08 | Home Design | Home & Garden | 1.62× | ||
| 09 | Danish design | Home & Garden | 1.61× | ||
| 10 | Loods 5 | Home & Garden | 1.61× | ||
| 11 | Real estate broker | Home & Garden | 1.60× | ||
| 12 | Home décor products | Home & Garden | 1.58× | ||
| 13 | Final good | Business & Career | 1.57× | ||
| 14 | Modern furniture | Home & Garden | 1.56× | ||
| 15 | Travel trailer | Cars & Mobility | 1.56× | ||
| 16 | Real property | Home & Garden | 1.55× | ||
| 17 | Terraced house | Home & Garden | 1.53× | ||
| 18 | Maisons du Monde | Home & Garden | 1.53× | ||
| 19 | Farmhouse | Travel & Leisure | 1.52× | ||
| 20 | General contractor | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.06× | |
| Need for Security | CONSERVATISM | 1.05× | |
| Design Affinity | PREMIUM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.77× | |
| Social Media Usage | JOY | 0.80× | |
| Patriotism | CONSERVATISM | 0.81× |
Real estate has an estimated audience of 4,346,146 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.6% of Real estate fans are female, 47.4% are male, with an average age of 45.4 years.
Real estate fans show strongest brand affinity for Home Design (1.62×), Luxury real estate (1.92×), and Real property (1.55×) over the country average.
Real estate fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1.5M), and North Brabant (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on Luxury real estate (1.92×), Real property (1.55×), Danish design (1.61×), and Decoration (1.73×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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