Real estate Audience in Italy
Real estate has an estimated audience of 20,936,991 people in Italy. 52.3% are female, 47.7% are male, average age 44.5. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Real property, Apartment, Casa.it, Bedroom, Living room.
The average Real estate fan in Italy is 44.5 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Real property, Apartment, Casa.it, with strongest over-indexing on Real property (1.66× the country average). Demographically, the Real estate audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Real estate fans
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.5 |
| Estimated audience size | 20,936,991 |
Audience persona
The typical Real estate fan in Italy is balanced, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Real property.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 5,389,043 | 1.46× |
| Lazio | 3,487,726 | 1.36× |
| Campania | 2,262,812 | 0.96× |
| Veneto | 2,080,467 | 1.26× |
| Emilia-Romagna | 1,879,559 | 1.1× |
| Sicilia | 1,817,388 | 1× |
| Piedmont | 1,711,814 | 1.11× |
| Tuscany | 1,660,029 | 1.2× |
| Puglia | 1,416,736 | 0.98× |
| Trentino-Alto Adige/Südtirol | 605,687 | 1.53× |
| Liguria | 568,646 | 0.97× |
| Sardinia | 543,043 | 0.92× |
| Friuli-Venezia Giulia | 492,807 | 1.25× |
| Marche | 454,517 | 0.87× |
| Calabria | 433,701 | 0.68× |
| Abruzzo | 411,017 | 0.89× |
| Umbria | 292,994 | 0.86× |
| Basilicata | 103,487 | 0.54× |
| Molise | 52,612 | 0.53× |
| Aosta Valley | 28,350 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.66× | Home & Garden |
| Apartment | 1.53× | Business & Career |
| Casa.it | 1.83× | Home & Garden |
| Bedroom | 1.67× | Home & Garden |
| Living room | 1.56× | Home & Garden |
| idealista.it | 1.52× | News |
| Real estate broker | 1.51× | Home & Garden |
| Curtain | 1.52× | Home & Garden |
| Parquetry | 1.57× | Home & Garden |
| Diaper | 1.51× | Kids & Family |
| First Communion | 1.56× | Kids & Family |
| Life Is Beautiful | 1.54× | Movies & TV |
| Baby transport | 1.54× | Kids & Family |
| Dragée | 1.51× | Food & Beverages |
| Loyalty | 1.73× | Business & Career |
| Conforama | 1.56× | Home & Garden |
| Laminate flooring | 1.5× | Home & Garden |
| Bonprix | 1.53× | Shopping |
| Solid wood | 1.51× | Home & Garden |
| Terraced house | 1.5× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.1 |
| Luxury Orientation | PREMIUM | 1.1 |
| Patriotism | CONSERVATISM | 1.03 |
| Price Sensitivity | PREMIUM | 1.03 |
| Extroversion | THRILL | 1 |
| DIY Mentality | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
See Real estate audiences in other countries
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
Frequently asked questions
How many fans does Real estate have in Italy?
Real estate has an estimated audience of 20,936,991 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Real estate fans?
52.3% of Real estate fans are female, 47.7% are male, with an average age of 44.5 years.
Which brands do Real estate fans like most?
Real estate fans show strongest brand affinity for Real property (1.66×), Apartment (1.53×), and Casa.it (1.83×) over the country average.
Where do Real estate fans live in Italy?
Real estate fans in Italy are most concentrated in Lombardy (reach 5,389,043), Lazio (reach 3,487,726), and Campania (reach 2,262,812). These three regions account for the largest share of the active audience.
What other brands do Real estate fans also like?
Beyond Real estate itself, the audience over-indexes on Apartment (1.53×), Casa.it (1.83×), Bedroom (1.67×), and Living room (1.56×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.