A data profile of the people who buy, follow and care about Real estate in Italy — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 20,936,991 people in Italy.
The average Real estate fan in Italy is 44.5 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Real property, Apartment, Casa.it, with strongest over-indexing on Real property (1.66× the country average).
Demographically, the Real estate audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Real estate fan in Italy is balanced, around 44.5 years old, with strong DIY Mentality tendencies and a notable affinity for Real property.
The key figures that characterise the Real estate profile in Italy.
52.3% are female, 47.7% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 44.5 |
| Estimated audience size | 20,936,991 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Real estate audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~5.5M | 1.45× | |
| 02 | Trentino-Alto Adige/Südtirol | ~600K | 1.40× | |
| 03 | Lazio | ~3.5M | 1.34× | |
| 04 | Veneto | ~2M | 1.23× | |
| 05 | Friuli-Venezia Giulia | ~500K | 1.18× | |
| 06 | Tuscany | ~1.5M | 1.17× | |
| 07 | Emilia-Romagna | ~2M | 1.09× | |
| 08 | Piedmont | ~1.5M | 1.09× | |
| 09 | Sicilia | ~2M | 1.00× | |
| 10 | Puglia | ~1.5M | 0.99× | |
| 11 | Liguria | ~600K | 0.98× | |
| 12 | Campania | ~2.5M | 0.97× | |
| 13 | Sardinia | ~600K | 0.95× | |
| 14 | Abruzzo | ~400K | 0.93× | |
| 15 | Aosta Valley | ~50K | 0.93× | |
| 16 | Umbria | ~300K | 0.92× | |
| 17 | Marche | ~500K | 0.91× | |
| 18 | Molise | ~90K | 0.90× | |
| 19 | Basilicata | ~200K | 0.86× | |
| 20 | Calabria | ~500K | 0.80× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Casa.it | Home & Garden | 1.83× | ||
| 02 | Loyalty | Business & Career | 1.73× | ||
| 03 | Bedroom | Home & Garden | 1.67× | ||
| 04 | Real property | Home & Garden | 1.66× | ||
| 05 | Parquetry | Home & Garden | 1.57× | ||
| 06 | Living room | Home & Garden | 1.56× | ||
| 07 | First Communion | Kids & Family | 1.56× | ||
| 08 | Conforama | Home & Garden | 1.56× | ||
| 09 | Life Is Beautiful | Movies & TV | 1.54× | ||
| 10 | Baby transport | Kids & Family | 1.54× | ||
| 11 | Apartment | Business & Career | 1.53× | ||
| 12 | Bonprix | Shopping | 1.53× | ||
| 13 | idealista.it | News | 1.52× | ||
| 14 | Curtain | Home & Garden | 1.52× | ||
| 15 | Real estate broker | Home & Garden | 1.51× | ||
| 16 | Diaper | Kids & Family | 1.51× | ||
| 17 | Dragée | Food & Beverages | 1.51× | ||
| 18 | Solid wood | Home & Garden | 1.51× | ||
| 19 | Laminate flooring | Home & Garden | 1.50× | ||
| 20 | Terraced house | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 1.21× | |
| Design Affinity | PREMIUM | 1.19× | |
| Quality Awareness | PREMIUM | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Urban Lifestyle | OPEN | 0.83× |
Real estate has an estimated audience of 20,936,991 people in Italy, concentrated in Lombardy and Lazio.
52.3% of Real estate fans are female, 47.7% are male, with an average age of 44.5 years.
Real estate fans show strongest brand affinity for Real property (1.66×), Apartment (1.53×), and Casa.it (1.83×) over the country average.
Real estate fans in Italy are most concentrated in Lombardy (reach ~5.5M), Lazio (reach ~3.5M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on Apartment (1.53×), Casa.it (1.83×), Bedroom (1.67×), and Living room (1.56×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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