Real estate Audience in France
Real estate has an estimated audience of 13,009,993 people in France. 51.6% are female, 48.4% are male, average age 44.3. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities: Real property, Decoration, Home Interior Design, Apartment, Maisons du Monde.
The average Real estate fan in France is 44.3 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur. Top brand affinities include Real property, Decoration, Home Interior Design, with strongest over-indexing on Real property (1.63× the country average). Demographically, the Real estate audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Patriotism, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Lifestyle cluster
Demographics of Real estate fans
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 44.3 |
| Estimated audience size | 13,009,993 |
Audience persona
The typical Real estate fan in France is balanced, around 44.3 years old, with strong Patriotism tendencies and a notable affinity for Real property.
Top regions in France
| Region | Reach | Affinity |
|---|---|---|
| Île-de-France | 4,661,984 | 2× |
| Auvergne-Rhône-Alpes | 1,697,731 | 1.11× |
| Provence-Alpes-Côte d'Azur | 1,601,939 | 1.66× |
| Occitanie | 1,280,454 | 1.14× |
| Nouvelle-Aquitaine | 1,196,072 | 1.04× |
| Grand Est | 1,143,314 | 1.09× |
| Hauts-de-France | 1,057,762 | 0.92× |
| Pays de la Loire | 537,609 | 0.74× |
| Brittany | 461,227 | 0.73× |
| Normandy | 418,390 | 0.66× |
| Bourgogne-Franche-Comté | 339,615 | 0.65× |
| Centre-Val de Loire | 337,697 | 0.69× |
| Corsica | 36,817 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.63× | Home & Garden |
| Decoration | 2.18× | Home & Garden |
| Home Interior Design | 2.16× | Home & Garden |
| Apartment | 1.52× | Business & Career |
| Maisons du Monde | 1.93× | Home & Garden |
| Home Design | 2.02× | Home & Garden |
| Harmonie Mutuelle | 2.02× | Business & Career |
| Luxury real estate | 2.11× | Business & Career |
| Home décor products | 1.99× | Home & Garden |
| Estate (law) | 1.75× | Business & Career |
| Rachida Dati | 1.56× | Politics & Society |
| Architecture & Design | 1.57× | Business & Career |
| Investor | 1.64× | Business & Career |
| Home Interiors | 2.34× | Home & Garden |
| Common law | 1.55× | Politics & Society |
| Stradivarius | 1.52× | Shopping |
| First-time home buyer grant | 2.61× | Home & Garden |
| Architecture & Interior Design | 2.17× | Home & Garden |
| Home decorating ideas | 2.21× | Home & Garden |
| Home Decoration & Design | 2.06× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.65 |
| Mindfulness | BALANCE | 1.41 |
| DIY Mentality | THRILL | 1.21 |
| Family Orientation | CONSERVATISM | 1.15 |
| Luxury Orientation | PREMIUM | 1.14 |
| Extroversion | THRILL | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
See Real estate audiences in other countries
More Lifestyle cluster audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
Frequently asked questions
How many fans does Real estate have in France?
Real estate has an estimated audience of 13,009,993 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
What is the gender split and age of Real estate fans?
51.6% of Real estate fans are female, 48.4% are male, with an average age of 44.3 years.
Which brands do Real estate fans like most?
Real estate fans show strongest brand affinity for Real property (1.63×), Decoration (2.18×), and Home Interior Design (2.16×) over the country average.
Where do Real estate fans live in France?
Real estate fans in France are most concentrated in Île-de-France (reach 4,661,984), Auvergne-Rhône-Alpes (reach 1,697,731), and Provence-Alpes-Côte d'Azur (reach 1,601,939). These three regions account for the largest share of the active audience.
What other brands do Real estate fans also like?
Beyond Real estate itself, the audience over-indexes on Decoration (2.18×), Home Interior Design (2.16×), Apartment (1.52×), and Maisons du Monde (1.93×) compared to the France average.
How to read this data
Audience size is the estimated number of people in France who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.