A data profile of the people who buy, follow and care about Real estate in France — modelled from more than twelve digital signal sources. Real estate has an estimated audience of 13,009,993 people in France.
The average Real estate fan in France is 44.3 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Real property, Decoration, Home Interior Design, with strongest over-indexing on Real property (1.63× the country average).
Demographically, the Real estate audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Real estate fan in France is balanced, around 44.3 years old, with strong Design Affinity tendencies and a notable affinity for Real property.
The key figures that characterise the Real estate profile in France.
51.6% are female, 48.4% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 44.3 |
| Estimated audience size | 13,009,993 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Real estate audience comes from France.
| Country | Share |
|---|---|
| United States | 21.3% |
| Brazil | 4.6% |
| Italy | 4.3% |
Where the Real estate audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~4.5M | 1.99× | |
| 02 | Provence-Alpes-Côte d'Azur | ~1.5M | 1.63× | |
| 03 | Occitanie | ~1.5M | 1.13× | |
| 04 | Auvergne-Rhône-Alpes | ~1.5M | 1.10× | |
| 05 | Grand Est | ~1M | 1.08× | |
| 06 | Nouvelle-Aquitaine | ~1M | 1.04× | |
| 07 | Hauts-de-France | ~1M | 0.93× | |
| 08 | Corsica | ~50K | 0.84× | |
| 09 | Pays de la Loire | ~600K | 0.78× | |
| 10 | Brittany | ~500K | 0.76× | |
| 11 | Centre-Val de Loire | ~400K | 0.76× | |
| 12 | Normandy | ~500K | 0.72× | |
| 13 | Bourgogne-Franche-Comté | ~400K | 0.72× |
The strongest cross-interests of the Real estate audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | First-time home buyer grant | Home & Garden | 2.61× | ||
| 02 | Home Interiors | Home & Garden | 2.34× | ||
| 03 | Home decorating ideas | Home & Garden | 2.21× | ||
| 04 | Decoration | Home & Garden | 2.18× | ||
| 05 | Architecture & Interior Design | Home & Garden | 2.17× | ||
| 06 | Home Interior Design | Home & Garden | 2.16× | ||
| 07 | Luxury real estate | Business & Career | 2.11× | ||
| 08 | Home Decoration & Design | Home & Garden | 2.06× | ||
| 09 | Home Design | Home & Garden | 2.02× | ||
| 10 | Harmonie Mutuelle | Business & Career | 2.02× | ||
| 11 | Home décor products | Home & Garden | 1.99× | ||
| 12 | Maisons du Monde | Home & Garden | 1.93× | ||
| 13 | Estate (law) | Business & Career | 1.75× | ||
| 14 | Investor | Business & Career | 1.64× | ||
| 15 | Real property | Home & Garden | 1.63× | ||
| 16 | Architecture & Design | Business & Career | 1.57× | ||
| 17 | Rachida Dati | Politics & Society | 1.56× | ||
| 18 | Common law | Politics & Society | 1.55× | ||
| 19 | Apartment | Business & Career | 1.52× | ||
| 20 | Stradivarius | Shopping | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.35× | |
| Quality Awareness | PREMIUM | 1.23× | |
| DIY Mentality | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.75× | |
| Extroversion | THRILL | 0.77× | |
| Community Orientation | OPEN | 0.79× |
Real estate has an estimated audience of 13,009,993 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
51.6% of Real estate fans are female, 48.4% are male, with an average age of 44.3 years.
Real estate fans show strongest brand affinity for Real property (1.63×), Decoration (2.18×), and Home Interior Design (2.16×) over the country average.
Real estate fans in France are most concentrated in Île-de-France (reach ~4.5M), Auvergne-Rhône-Alpes (reach ~1.5M), and Provence-Alpes-Côte d'Azur (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Real estate itself, the audience over-indexes on Decoration (2.18×), Home Interior Design (2.16×), Apartment (1.52×), and Maisons du Monde (1.93×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Real estate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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